SlideShare una empresa de Scribd logo
1 de 118
Descargar para leer sin conexión
URL Design for Information Architects Deanna Marbeck Silver Oliver
What we are going to tell you ,[object Object],[object Object],[object Object],[object Object]
What we are not going to tell you ,[object Object]
Do you design URLs?
Why do I care about URL design? ,[object Object]
 
 
 
 
 
 
[object Object]
 
 
[object Object]
 
[object Object]
 
 
[object Object]
 
[object Object]
[object Object]
 
[object Object]
 
 
 
[object Object]
 
 
 
[object Object]
 
 
What does this all mean?
URLs are as important as the logos and navigation of a site http://www.bbc.co.uk/doctorwho/
 
What helps you design these URLs?
The guiding principles ,[object Object],[object Object],[object Object]
Which takes priority?
Maslow’s hierarchy of needs
Maslow’s hierarchy of needs Persistent
Persistent ,[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object]
Persistent ,[object Object],[object Object],[object Object],[object Object],[object Object]
Persistent ,[object Object],[object Object],[object Object],[object Object],http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
“ Designing mostly means leaving information out” Sir Tim Berners-Lee said that
What NOT to put in URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Maslow’s hierarchy of needs Persistent
Human Readable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
Human Readable ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Human Readable ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow’s hierarchy of needs Persistent
Hackable ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/04
Hackable ,[object Object],[object Object]
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/10
Hackable ,[object Object],[object Object],[object Object]
http://www.bbc.co.uk/bbcfour/programmes
Hackable ,[object Object],[object Object],[object Object],[object Object]
http://www.bbc.co.uk/bbcfour
Hackable ,[object Object],[object Object],[object Object]
The guiding principles ,[object Object],[object Object],[object Object]
It’s a balancing act
Maslow’s hierarchy of needs Persistent
The design process and deliverables
Why do I care?
Michael Smethurst
aka My Boss
Traditional IA
 
bbc.co.uk/programmes
Elegant, extensible, logical
“ What URL is that at?”
http://flickr.com/photos/hurleygurley/4338767/
When?
At the beginning of the design process ,[object Object],[object Object],[object Object]
http://www.bbc.co.uk/music/beta
Music Domain Model
Design your URLs ,[object Object],[object Object],[object Object],[object Object]
Music Domain Model
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases/singles
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
http://www.bbc.co.uk/music/artists
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e.xml
Music URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More music URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now you have a site structure
Job done! http://flickr.com/photos/neloqua/243001463/
Deliverables
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
URLs on postits
Walls of URLs
URL syntax ,[object Object],[object Object],[object Object],[object Object]
Involve your team
Spreadsheets
http://www.flickr.com/photos/suneko/373318607/
Sitemaps
Schematic
Designs
Prototype -  http://www.bbc.co.uk/music/artists
http://www.flickr.com/photos/purrr/126597849/
Job done! http://flickr.com/photos/neloqua/243001463/
Summary ,[object Object],[object Object],[object Object]
thank/you [email_address] [email_address]

Más contenido relacionado

Similar a URL Design for Information Architects

Week 12 - Search Engine Optimization
Week 12 -  Search Engine OptimizationWeek 12 -  Search Engine Optimization
Week 12 - Search Engine Optimizationhenri_makembe
 
Clase 03
Clase 03Clase 03
Clase 03rodcul
 
Build Your Own Website - Intro to HTML & CSS
Build Your Own Website - Intro to HTML & CSSBuild Your Own Website - Intro to HTML & CSS
Build Your Own Website - Intro to HTML & CSSTJ Stalcup
 
Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008John Rodzvilla
 
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
So you think you know canonical tags -  Sean Butcher Brighton SEO presentationSo you think you know canonical tags -  Sean Butcher Brighton SEO presentation
So you think you know canonical tags - Sean Butcher Brighton SEO presentationSean Butcher
 
Web site fundamentals
Web site fundamentalsWeb site fundamentals
Web site fundamentalsvinturella
 
Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?lisbk
 
SEO: Optimizing Sites for People (and search engines)
SEO: Optimizing Sites for People (and search engines)SEO: Optimizing Sites for People (and search engines)
SEO: Optimizing Sites for People (and search engines)kdmcBerkeley at UC Berkeley
 
Topsy Turvy Design
Topsy Turvy DesignTopsy Turvy Design
Topsy Turvy DesignRich Quick
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
 
SEO & IA - A findability challenge
SEO & IA - A findability challengeSEO & IA - A findability challenge
SEO & IA - A findability challengeAlberto Mucignat
 
Threepipe - Keith Prowse Case Study 2019
Threepipe - Keith Prowse Case Study 2019Threepipe - Keith Prowse Case Study 2019
Threepipe - Keith Prowse Case Study 2019Jack Harvard Taylor
 
Tech Ed Africa Share Point Infra Fundamentals
Tech Ed Africa Share Point Infra FundamentalsTech Ed Africa Share Point Infra Fundamentals
Tech Ed Africa Share Point Infra FundamentalsJoel Oleson
 

Similar a URL Design for Information Architects (20)

Week 12 - Search Engine Optimization
Week 12 -  Search Engine OptimizationWeek 12 -  Search Engine Optimization
Week 12 - Search Engine Optimization
 
SEO for large sites
SEO for large sitesSEO for large sites
SEO for large sites
 
Clase 03
Clase 03Clase 03
Clase 03
 
Build Your Own Website - Intro to HTML & CSS
Build Your Own Website - Intro to HTML & CSSBuild Your Own Website - Intro to HTML & CSS
Build Your Own Website - Intro to HTML & CSS
 
Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008
 
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
So you think you know canonical tags -  Sean Butcher Brighton SEO presentationSo you think you know canonical tags -  Sean Butcher Brighton SEO presentation
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
 
Web site fundamentals
Web site fundamentalsWeb site fundamentals
Web site fundamentals
 
Site Manager rocks!
Site Manager rocks!Site Manager rocks!
Site Manager rocks!
 
ppt of MANOJ KUMAR.pptx
ppt of MANOJ KUMAR.pptxppt of MANOJ KUMAR.pptx
ppt of MANOJ KUMAR.pptx
 
Web Site Planning
Web Site PlanningWeb Site Planning
Web Site Planning
 
Web Design Fundamentals By Ahmed Faris
Web Design Fundamentals By Ahmed FarisWeb Design Fundamentals By Ahmed Faris
Web Design Fundamentals By Ahmed Faris
 
Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?Web 2.0: What Can It Offer The Research Community?
Web 2.0: What Can It Offer The Research Community?
 
SEO: Optimizing Sites for People (and search engines)
SEO: Optimizing Sites for People (and search engines)SEO: Optimizing Sites for People (and search engines)
SEO: Optimizing Sites for People (and search engines)
 
Topsy Turvy Design
Topsy Turvy DesignTopsy Turvy Design
Topsy Turvy Design
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & Conversion
 
SEO & IA - A findability challenge
SEO & IA - A findability challengeSEO & IA - A findability challenge
SEO & IA - A findability challenge
 
Threepipe - Keith Prowse Case Study 2019
Threepipe - Keith Prowse Case Study 2019Threepipe - Keith Prowse Case Study 2019
Threepipe - Keith Prowse Case Study 2019
 
Tech Ed Africa Share Point Infra Fundamentals
Tech Ed Africa Share Point Infra FundamentalsTech Ed Africa Share Point Infra Fundamentals
Tech Ed Africa Share Point Infra Fundamentals
 
SEO Design Basics
SEO Design BasicsSEO Design Basics
SEO Design Basics
 
Scoreweb20bus
Scoreweb20busScoreweb20bus
Scoreweb20bus
 

Último

Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)Salty Vixen Stories & More
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceJFI Production
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 

Último (8)

Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)The Hardest Part About Picking A Show To Watch (Comics)
The Hardest Part About Picking A Show To Watch (Comics)
 
How the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrenceHow the fever night scores above your mundane nightlife occurrence
How the fever night scores above your mundane nightlife occurrence
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 

URL Design for Information Architects