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URL Design for Information Architects Deanna Marbeck Silver Oliver
What we are going to tell you ,[object Object],[object Object],[object Object],[object Object]
What we are not going to tell you ,[object Object]
Do you design URLs?
Why do I care about URL design? ,[object Object]
 
 
 
 
 
 
[object Object]
 
 
[object Object]
 
[object Object]
 
 
[object Object]
 
[object Object]
[object Object]
 
[object Object]
 
 
 
[object Object]
 
 
 
[object Object]
 
 
What does this all mean?
URLs are as important as the logos and navigation of a site http://www.bbc.co.uk/doctorwho/
 
What helps you design these URLs?
The guiding principles ,[object Object],[object Object],[object Object]
Which takes priority?
Maslow’s hierarchy of needs
Maslow’s hierarchy of needs Persistent
Persistent ,[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object]
Persistent ,[object Object],[object Object],[object Object],[object Object],[object Object]
Persistent ,[object Object],[object Object],[object Object],[object Object],http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
“ Designing mostly means leaving information out” Sir Tim Berners-Lee said that
What NOT to put in URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Maslow’s hierarchy of needs Persistent
Human Readable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
Human Readable ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Human Readable ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow’s hierarchy of needs Persistent
Hackable ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/04
Hackable ,[object Object],[object Object]
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/10
Hackable ,[object Object],[object Object],[object Object]
http://www.bbc.co.uk/bbcfour/programmes
Hackable ,[object Object],[object Object],[object Object],[object Object]
http://www.bbc.co.uk/bbcfour
Hackable ,[object Object],[object Object],[object Object]
The guiding principles ,[object Object],[object Object],[object Object]
It’s a balancing act
Maslow’s hierarchy of needs Persistent
The design process and deliverables
Why do I care?
Michael Smethurst
aka My Boss
Traditional IA
 
bbc.co.uk/programmes
Elegant, extensible, logical
“ What URL is that at?”
http://flickr.com/photos/hurleygurley/4338767/
When?
At the beginning of the design process ,[object Object],[object Object],[object Object]
http://www.bbc.co.uk/music/beta
Music Domain Model
Design your URLs ,[object Object],[object Object],[object Object],[object Object]
Music Domain Model
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases/singles
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
http://www.bbc.co.uk/music/artists
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e.xml
Music URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More music URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now you have a site structure
Job done! http://flickr.com/photos/neloqua/243001463/
Deliverables
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
URLs on postits
Walls of URLs
URL syntax ,[object Object],[object Object],[object Object],[object Object]
Involve your team
Spreadsheets
http://www.flickr.com/photos/suneko/373318607/
Sitemaps
Schematic
Designs
Prototype -  http://www.bbc.co.uk/music/artists
http://www.flickr.com/photos/purrr/126597849/
Job done! http://flickr.com/photos/neloqua/243001463/
Summary ,[object Object],[object Object],[object Object]
thank/you [email_address] [email_address]

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URL Design for Information Architects