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URL Design for Information Architects
1.
URL Design for
Information Architects Deanna Marbeck Silver Oliver
2.
3.
4.
Do you design
URLs?
5.
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36.
What does this
all mean?
37.
URLs are as
important as the logos and navigation of a site http://www.bbc.co.uk/doctorwho/
38.
39.
What helps you
design these URLs?
40.
41.
Which takes priority?
42.
Maslow’s hierarchy of
needs
43.
Maslow’s hierarchy of
needs Persistent
44.
45.
46.
47.
48.
49.
50.
51.
“ Designing mostly
means leaving information out” Sir Tim Berners-Lee said that
52.
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Maslow’s hierarchy of
needs Persistent
55.
56.
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58.
59.
60.
61.
62.
Maslow’s hierarchy of
needs Persistent
63.
64.
65.
66.
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/04
67.
68.
http://www.bbc.co.uk/bbcfour/programmes/schedules/2008/08/10
69.
70.
http://www.bbc.co.uk/bbcfour/programmes
71.
72.
http://www.bbc.co.uk/bbcfour
73.
74.
75.
It’s a balancing
act
76.
Maslow’s hierarchy of
needs Persistent
77.
The design process
and deliverables
78.
Why do I
care?
79.
Michael Smethurst
80.
aka My Boss
81.
Traditional IA
82.
83.
bbc.co.uk/programmes
84.
Elegant, extensible, logical
85.
“ What URL
is that at?”
86.
http://flickr.com/photos/hurleygurley/4338767/
87.
When?
88.
89.
http://www.bbc.co.uk/music/beta
90.
Music Domain Model
91.
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Music Domain Model
93.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases/singles
94.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e/releases
95.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
96.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
97.
http://www.bbc.co.uk/music/artists
98.
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e.xml
99.
100.
101.
Now you have
a site structure
102.
Job done! http://flickr.com/photos/neloqua/243001463/
103.
Deliverables
104.
105.
URLs on postits
106.
Walls of URLs
107.
108.
Involve your team
109.
Spreadsheets
110.
http://www.flickr.com/photos/suneko/373318607/
111.
Sitemaps
112.
Schematic
113.
Designs
114.
Prototype -
http://www.bbc.co.uk/music/artists
115.
http://www.flickr.com/photos/purrr/126597849/
116.
Job done! http://flickr.com/photos/neloqua/243001463/
117.
118.
thank/you [email_address] [email_address]
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