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Social Media Boot Camp
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Deanna Zandt
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Originally presented at the Maynard Institute's summer Multimedia Editing program.
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Social Media Boot Camp
1.
social media boot
camp may 30, 2010 materials: http://deannazandt.com/smbc deannazandt http://deannazandt.com @randomdeanna
2.
day in the
life
3.
water cooler
4.
relationships matter
5.
let them guide
you
6.
tune accordingly
7.
begin.
8.
internet economy
9.
don’t be left
out
10.
social capital
11.
authenticity matters
12.
your job
13.
social graces
14.
transparency= beautiful
15.
16.
not scary.
17.
who am I?
18.
Tools
19.
reputation grooming
20.
metrics size doesn’t
matter. relationships do.
21.
person one 2,000
followers x50retweets x6,000 unique __________________________________ 600,000,000possible impressions person two 25,000 impressions courtesy Michelle Greer
22.
choose metrics carefully.
23.
satisfaction.
24.
satisfaction. authority.
25.
satisfaction. loyalty. authority.
26.
that’s all, folks!
http://deannazandt.com/smbc deannazandt http://deannazandt.com @randomdeanna
27.
28.
Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
29.
Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/
30.
Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
31.
Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
32.
Levis: http://www.flickr.com/photos/imelda/447925571/
33.
Weaver: http://www.flickr.com/photos/9423754@N03/648808973/
34.
Party: http://www.flickr.com/photos/24062854@N04/2499732296/
35.
Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
36.
Oops: http://www.flickr.com/photos/ktpupp/508647245/
37.
Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/
38.
Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
39.
Kitty: http://www.flickr.com/photos/wishymom/2255288933/
40.
Measurement: http://www.flickr.com/photos/marco1983/3306497259/
41.
Odometer: http://www.flickr.com/photos/entropyer/399353063/
42.
Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
43.
Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/Without Creative
Commons licensing, this wouldn’t have been possible. Thank you!
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