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Index
00   of the
     Massachusetts
     Innovation
     Economy
The Index of the Massachusetts Innovation Economy,


published annually since 1997, is the premier fact-based


benchmark for measuring the performance of the


Massachusetts knowledge economy.
Message from the Governor


Dear Friends:

It is my pleasure to introduce the 2009 Index of the Massachusetts
Innovation Economy. The Index, published annually by MTC’s John Adams
Innovation Institute, is the Commonwealth’s instrument to benchmark our
research and innovation enterprise against other leading technology states
and nations and better understand its impact on the state’s economy.

The Index highlights key trends and themes affecting the state’s Innovation
Economy and helps inform fact-based decision-making among Massachusetts’
policymakers, industry practitioners, and academic leaders. This year, as the global recession
continues to present challenges to people in communities throughout the state, we have become
more aware than ever of how the state’s research and innovation enterprise is a source of renewal
and resiliency in times of crisis.

This year the Index offers further evidence of our pride in being a world leader in research and
innovation. At the same time, it highlights areas of concern. The Index makes it clear, for example,
that many high school students in the state lack an interest in pursuing science, technology,
engineering and math (STEM) careers. In response to this challenge, last October we established
the STEM Education Advisory Council to help coordinate initiatives, resources and goals among
STEM advocates from the public and private sectors.

Like every year, the Index serves as a reminder of the need to engage in creative efforts to
expand the opportunities of the Innovation Economy to more communities and citizens across
the state. A promising initiative in this regard is the historic collaboration between leading
research universities, corporations, and state government to establish a Green High Performance
Computing Center in Holyoke. This initiative has the potential to catalyze a revival of that city’s
economy and transform the economic development trajectory of the Pioneer Valley.

I am encouraged by a renewed spirit of collaboration that is bringing together citizens and
leaders from industry, academia, and government. As the Commonwealth continues on the
road to sustainable prosperity, let us keep working together with confidence to strengthen
Massachusetts’ position as a global hub of research and innovation.

Sincerely,




Governor Deval Patrick



2009 Index of the Massachusetts Innovation Economy                                                     1
The Massachusetts Technology Collaborative

    The Massachusetts Technology Collaborative is a public economic
    development agency chartered by the Commonwealth to
    promote new economic opportunity and foster a more favorable
    environment for the formation, retention, and expansion of
    technology-related enterprises in Massachusetts.
    MTC serves as a catalyst in growing the knowledge- and
    technology-based industries that comprise the state’s Innovation   John Adams Innovation Institute
    Economy. It is working with major healthcare organizations to
    implement e-health solutions that save lives and reduce costs.
    The agency is aggressively pursuing federal funding to support     As the economic development division of the Massachusetts
    economic development in Massachusetts through the American         Technology Collaborative, the Innovation Institute is the
    Recovery and Reinvestment Act of 2009. MTC’s rich history of       Commonwealth’s leading science, technology, and innovation
    successfully managing complex projects that involve significant    policy agent which fosters the vitality and capacity for self-renewal
    public and private investment have positioned the agency to        of the Massachusetts Innovation Economy. We work to ensure the
    serve as an important conduit for infusions of funding into the    health and vibrancy of the Massachusetts innovation ecosystem.
    Commonwealth.
                                                                       Working closely with academics, industry practitioners and
    Working through its major divisions—the John Adams Innovation      government officials, region by region and sector by sector, the
    Institute, the Massachusetts e-Health Institute, and the           Innovation Institute’s mission is to enhance the capacity of the
    Massachusetts Broadband Institute—the agency is strengthening      Massachusetts economy to sustain an ongoing flow of innovation
    the innovation economy by supporting and expanding economic        which is crucial to create, attract, and grow companies in emerging
    clusters.                                                          and established industries.
                                                                       To fulfill our purpose, the Innovation Institute partners and
                                                                       invests with academic, research, business, government, and civic
                                                                       organizations that share the vision of enhancing the Massachusetts
                                                                       Innovation Economy.
                                                                       Our main target areas for partnership and investment include:
                                                                       •	   Organizing for Innovation
                                                                       •	   Innovation Capacity
                                                                       •	   Statewide Innovation Initiatives
                                                                       •	   Understanding the Massachusetts Innovation Economy




2                                                                                                              John Adams INNOVATION Institute
Table of Contents
 Message from the Governor ................................................................................................................................................................. 1
 Introduction and Highlights ................................................................................................................................................................. 4
 Massachusetts’ Performance at a Glance ............................................................................................................................................ 6
 Massachusetts in the Global Economy
       Introduction to the Special Analysis ............................................................................................................................................. 8
       Why "Massachusetts in the Global Economy"? ......................................................................................................................... 10
       Michael Greeley, Flybridge Capital Partners ...............................................................................................................................12
       Pascal Marmier, swissnex Boston, Consulate of Switzerland .................................................................................................... 14
       David Meeker, M.D., Genzyme Corporation .............................................................................................................................. 16
       Harry West, Continuum ............................................................................................................................................................... 18
       Bernd Widdig, Boston College .................................................................................................................................................... 20
 The Massachusetts Innovation Ecosystem ......................................................................................................................................... 22
 Indicators
       Construction of the Indicators..................................................................................................................................................... 25
 ECONOMIC IMPACT
             1.     Industry Cluster Employment and Wages .................................................................................................................... 26
             2.     Occupations and Wages ................................................................................................................................................ 27
             3      Household Income ......................................................................................................................................................... 28
             4.     Productivity .................................................................................................................................................................... 29
             5.     Corporate Sales and Manufacturing Value Added...................................................................................................... 30
             6.     Manufacturing Exports.................................................................................................................................................. 31
 INNOVATION ACTIVITIES
 Research
             7.     Research and Development Performed ...................................................................................................................... 32
             8.     Corporate R&D Expenditures, Publicly Traded Companies ......................................................................................... 33
             9.     Academic Article Output ............................................................................................................................................... 34
             10. Patenting ........................................................................................................................................................................ 35
 Technology Development
             11. University Technology Licensing ................................................................................................................................... 36
             12 Small Business Innovation Research Awards ................................................................................................................ 37
             13. Regulatory Approval of Medical Devices and Biotechnology Drugs ......................................................................... 38
 Business Development
             14. Business Formation ........................................................................................................................................................ 39
             15. Initial Public Offerings and Mergers & Acquisitions ................................................................................................... 40
 INNOVATION CAPACITY
 Capital
             16. Federal Funding for Academic, Nonprofit, and Health R&D .......................................................................................41
             17. Industry Funding of Academic Research ...................................................................................................................... 42
             18. Venture Capital .............................................................................................................................................................. 43
 Talent
             19. Education Level of the Workforce ................................................................................................................................ 44
             20. K-16 Education ................................................................................................................................................................ 45
             21. Public Investment in K-16 Education............................................................................................................................. 46
             22. Science, Technology, and Engineering Career Choices and Degrees ......................................................................... 47
             23. Information Technology Professionals in the Workforce ........................................................................................... 48
             24. Talent Flow and Attraction............................................................................................................................................ 49
             25. Housing Affordability .................................................................................................................................................... 50
 Appendix A: Data Sources for Indicators and Selection of LTS ........................................................................................................51
 Appendix B: Industry Cluster Definitions ......................................................................................................................................... 57


2009 Index of the Massachusetts Innovation Economy                                                                                                                                                         3
Introduction and Highlights
        Introduction

The Index of the Massachusetts Innovation Economy is                                                                                                                                                                   When compared to countries around the world,
an annual opportunity to assess the Commonwealth’s                                                                                                                                                                     Massachusetts comes out on top in terms of the amount
economic progress and its changing competitive                                                                                                                                                                         of research and development performed as a percent
position. Through 25 indicators, the Index gives a                                                                                                                                                                     of gross domestic product. However, many regions
comprehensive view of several dimensions of the                                                                                                                                                                        around the world are quickly catching up. This is most
innovation ecosystem. Using a rich set of US-based                                                                                                                                                                     notable in South Korea, where the R&D intensity
data sources, the Index benchmarks Massachusetts                                                                                                                                                                       of the economy is growing at a rate higher than in
against nine Leading Technology States (LTS) to reveal                                                                                                                                                                 Massachusetts. In 2004, South Korea surpassed the US
relative strengths and weaknesses. The nine LTS chosen                                                                                                                                                                 average in R&D as a percent of GDP.
for comparison in the 2009 Index are California,
Connecticut, Illinois, Maryland, Minnesota, New Jersey,                                                                                                                                                                The key industry clusters of the Innovation Economy
New York, Pennsylvania, and Virginia.                                                                                                                                                                                  were less susceptible to the economic perturbations
                                                                                                                                                                                                                       caused by the financial crisis than other sectors of the
To gain the nuanced perspective that only practitioners                                                                                                                                                                Massachusetts economy.
can provide, the Index also hosts guest commentaries
from thought leaders working at the frontlines of                                                                                                                                                                      Jobs in the key innovation industry clusters were lost
innovation throughout the Commonwealth. Through                                                                                                                                                                        at about half the rate as in the economy as a whole.
the commentaries we also seek to highlight a subject                                                                                                                                                                   Consequently, Massachusetts’ key clusters of the
matter of current relevance to decision makers                                                                                                                                                                         Innovation Economy continued to rise as a share of
across the Commonwealth. This year the theme is                                                                                                                                                                        total employment. They also provide a large portion of
Massachusetts in the Global Economy, taking up once                                                                                                                                                                    the high-skill, high-wage jobs. In these ways, the core
again a subject first discussed in the 2007 edition. To                                                                                                                                                                clusters of the Innovation Economy have contributed to
further complement this perspective, the 2009 edition                                                                                                                                                                  Massachusetts comparative economic stability among
includes international comparisons throughout the                                                                                                                                                                      the states. In Massachusetts, there was a 6% decline
indicators where quality data are available.                                                                                                                                                                           total wages and salaries paid in inflation-adjusted
                                                                                                                                                                                                                       dollars from the last quarter of 2007 to the second
                                                                                                                                                                                                                       quarter of 2009 – a smaller decline than the US or LTS
        Highlights                                                                                                                                                                                                     average.

The 2009 Index reveals a Massachusetts economy that                                                                                                                                                                    Massachusetts shows no signs of a retreat from
is world-class by many measurements, leading in key                                                                                                                                                                    innovation.
indicators and cushioning the Massachusetts economy
from some of the harshest effects of the current                                                                                                                                                                       In this year’s Index, there is evidence of confidence
economic downturn. However, the Index also reveals                                                                                                                                                                     in the research and innovation enterprise. Last year,
several weaknesses that suggest avenues for improving                                                                                                                                                                  data raised concerns about declining performance
performance.                                                                                                                                                                                                           across some measures of early-stage innovation
                                                                                                                                                                                                                       activity, particularly patents and pre-market regulatory
Massachusetts is a world leader in research and                                                                                                                                                                        approvals of medical devices. However, this year’s Index
development (R&D); however, some countries are                                                                                                                                                                         shows better performance on these measures. From
making large gains in this arena.                                                                                                                                                                                      2007 to 2008, patenting held steady in Massachusetts
                                                                                                                                                                                                                       while patenting declined nationally. Massachusetts
R&D as a percent of GDP, international and                                                                                                                                                                             companies also had more pre-market approvals of
Massachusetts, 2003–2007                                                                                                                                                                                               medical devices than any of the other LTS in 2008,
                                                                                                                                                                                                                       more than making up for the absence of approvals in
                    6%                                                                                                                                                                                    12%          2007. Other signs of confidence include a nearly 50%
                    5%
                                                                                       2002-2005 average                                                                                        J         10%          rise from 2002 to 2007 in industry-performed R&D as
                                                                            J          Average Annual                                                       J                                                          a percent of private industry output, a record high in
                    4%                                                                                                                                                                                    8%
                                                                                       Growth Rate ( AAGR)                                         J                      J                                            2008 in corporate R&D expenditures by publicly-traded
2002-2005 average




                    3%
                                                                              J                                                                                                                           6%           companies based in Massachusetts, and the lead among
                                                                                                                                                                                                                AAGR




                    2%
                                                                                                                 J
                                                                                                                                                                                                          4%
                                                                                                                                                                                                                       the LTS in R&D performed by academic and nonprofit
                         J                                                                                                                                                             J                               research institutes as a share of GDP. R&D at these
                                                                                                                            J J
                    1%
                                                 J J
                                                                                                                                                                                                          2%
                                                                                                                                                                                                                       institutions totals $4.5 billion and rose 16% in inflation-
                    0%                                                                                 J                                                                                                  0%           adjusted dollars from 2002 to 2007.
                                                                                       J J
                -1%            J                                   J                                                                                                                                      -2%
                                        J
                -2%                                                                                                                                                                                       -4%
                         MA
                              Israel
                                       Sweden
                                                Finland
                                                          Japan
                                                                  Iceland
                                                                            S. Korea
                                                                                       US
                                                                                            Denmark
                                                                                                      Germany
                                                                                                                Austria
                                                                                                                          Singapore
                                                                                                                                      Australia
                                                                                                                                                  China
                                                                                                                                                          Montenegro
                                                                                                                                                                       South Africa
                                                                                                                                                                                      India
                                                                                                                                                                                              Hong Kong




Source: United Nations Educational, Scientific and Cultural Organization (UNESCO)
and the National Science Foundation


4                                                                                                                                                                                                                                                       John Adams INNOVATION Institute
New business formation is expected to be a critical                                              Massachusetts’ score in attracting and retaining
element of economic recovery as Massachusetts                                                    population is the best it has been in a decade.
emerges from recession.

Enhancing the environment for new business formation                                             Migration in and out of Massachusetts, top regions, 2006–2007
needs to be a key element of any strategy for economic
recovery. Historically, new business formation accounts                                                                           TX         GA

for 30-45% of all new jobs. The sharp increase in new                                                                   ME                             CA
business formation in 2007 was consistent with other
indicators tracked in the Index which showed renewed
strength in many of Massachusetts’ key industry clusters                                                           VA                                         NC
beginning in 2007 and going into the most recent
recession. The 2009 Index shows that Massachusetts
lagged behind most of the LTS in creating new                                                                 IL                       MA                       NH
businesses and the resulting new jobs coming out of
the 2001 recession. While the Greater Boston area
has long been viewed as a hotbed for new business                                                                  PA                                       Abroad
formation, this data suggests the need to enhance
the entrepreneurial environment throughout the
Commonwealth coming out of the recession.                                                                               NJ                             RI

                                                                                                                                  NY         CT
Total Venture capital (VC) flows have receded but
VC investment in startup and early-stage firms is the
highest it has been in years.                                                                    Source: The Internal Revenue Service, based on exemption numbers


Venture capital investment by stage of financing,
Massachusetts, 2004–2009                                                                         In 2008, the number of people who relocated to
                                                                                                 Massachusetts outnumbered those moving out for
                              600                                                                the first time in six years, reaching levels comparable
                                                                                  Later Stage
                                                                                  Expansion      to those attained in the mid to late 1990s. For years,
                              500                                                 Early Stage    Massachusetts had been doing well at attracting highly-
Millions of 2008 Q4 dollars




                                                                                  Startup/Seed   educated people, but losing population overall.
                              400
                                                                                                 High school seniors in Massachusetts express below
                              300                                                                average interest in fields essential to the Innovation
                                                                                                 Economy.
                              200
                                                                                                 Despite above average scores in math and science
                              100
                                                                                                 advanced placement tests, high school seniors in
                                                                                                 Massachusetts express below average interest in
                                                                                                 engineering, computer & information science and
                                0
                                                                                                 health & biological science degrees. This is especially
                                2004-1



                                         2005-1



                                                  2006-1



                                                           2007-1



                                                                    2008-1



                                                                             2009-1


                                                                                        2009-4




                                                                                                 significant since Health; Life, Physical, & Social Sciences;
                                                                                                 and Information Technology are among the fastest
Source: PricewaterhouseCoopers MoneyTree Report                                                  growing occupational groups in the state. Employment
                                                                                                 growth was positive in these occupational groups from
                                                                                                 2003 to 2008 and employment is growing faster in
Nationally, the dollar amount raised by venture funds
                                                                                                 these groups than in the US and LTS on average.
dropped 57% in the last quarter of 2008 and remains
low. Not surprisingly, the amount of VC invested in
Massachusetts-based firms was 35% lower in 2009 than
in 2008. However, the amount of VC investment going
to startup/seed and early stage firms in Massachusetts
was higher in the last three quarters of 2009 than
in any quarter in over ten years. The 3rd quarter of
2009 stands out as the highest quarter of startup/seed
investments in recent history, at which time over $161
million was invested in new businesses.




2009 Index of the Massachusetts Innovation Economy                                                                                                                   5
Massachusetts Performance at a Glance

                                                                                                                 US AVERAGE
                                                                                                     1/ 10x            1x                   10 x


The Index examines the            Economic Impact
Massachusetts Innovation          Industry Cluster Employment & Wages
                                              % of employment in key clusters
Economy through 25                            Average cluster wages
indicators. This chart provides
an overview of the direction
                                  Occupations & Wages
of year-over-year change for
                                             % of employment in life, physical, and social science
Massachusetts.                               % of employment in information technology
                                             % of employment in education
Direction of Year-Over-Year                  % of employment in professional and technical

Change for Massachusetts
        up                        Household Income
                                             Median household income
        down
                                             Wages and salaries paid per worker

The chart also depicts
Massachusetts' performance        Productivity
                                                 GDP per employee
on each indicator relative to                    Manufacturing value added per manufacturing employee
the performance of the
Leading Technology States         Corporate Sales & Manufacturing Value Added
(LTS). The chart shows                       Corporate sales
Massachusetts' performance                   Manufacturing value added

as a fraction of the US
average.                          Manufacturing Exports
                                            Manufacturing exports as % of GDP

All comparisons are per           Research
                                  Research and Development Performance
capita except where
                                             R&D performed by hospitals, universities, & nonprofits
otherwise indicated.                         Private industry R&D intensity


MA and the LTS compared           Corporate R&D Expenditures, Privately Traded Companies
to the US Average                            Corporate R&D intensity
        LTS Range
        MA                        Academic Article Output
                                            Academic article output

Together these chart
elements reveal the complex       Patenting
                                                 Patents
picture of Massachusetts’
                                  Technology Development
performance. Massachusetts
                                  University Technology Licensing
may rank at the top of the                    Licenses and options executed by hosp., univ., & nonprofits
LTS on an indicator, but still
have declined in the most         Small Business Innovation Research Awards
recent year of data.                         Number of SBIR awards


                                  Regulatory Approval of Medical Devices and Biotechnology Drugs
                                             Med. device pre-market notifications
                                             Med. device pre-market approvals
                                             Biotech drugs in development




6                                                                                                             John Adams INNOVATION Institute
US AVERAGE
                                                                          1/ 10x       1x       1 0x


   Business Development
   Business Formation & Job Creation
              Net high tech business formation
              University spin-outs



   Initial Public Offerings and Mergers & Acquisitions
                 IPOs
                 M&As

   Capital
   Attraction of Federal Funding for Academic, Nonprofit, and Health R&D
               Federally funded academic & nonprofit R&D



   Industry Funding of Academic Research
               Industry funding of academic R&D



   Venture Capital
              Venture Capital investment per capita

   Talent
   Education Level of the Workforce
              Working age population with bachelor's or higher



   K-16 Education
              High school attainment of persons ages 19-24



   Public Investment in K-16 Education
               Investment in public K-12 per pupil
               Investment in public higher education per pupil



   Science, Technology, and Engineering Career Choices and Degrees
               High school seniors interested in Engineering or CIS degrees
               Bachelor's or higher granted in Engineering or CIS
               High school seniors interested in Health or Biology degrees
               Bachelor's or higher granted in Health or Biology
               % of scores 3 or higher on science or math AP tests




   Information Technology Professionals in the Workforce
              % of workforce in IT occupations



   Talent Flow and Attraction
               Attraction of college educated adults



   Housing Affordability
              Rent affordability
              Mortgage affordability




2009 Index of the Massachusetts Innovation Economy                                                     7
Massachusetts in the
    Global Economy
    Introduction to the special analysis
                   ast year, the Index was         This unwavering commitment to innovation
                   released amidst the worst       has made of Massachusetts a vivid
                   economic downturn since         example of what observers of economic
                   the Great Depression. In        development refer to as the greatest
                   that context, we knew           paradox of globalization: the emergence of
                   that the Index’s indicators     sub-national regions as key economic units
    did not yet capture the impact of the          and engines of prosperity. One author has
    recession on the innovation ecosystem.         called successful regions the “locomotives”
    So, we invited commentators to reflect         of national economies. Two key insights
    on the question: ”What can we do to            that build on this observation assert that
    preserve and strengthen the vitality of        success in the global economy hinges on
    the Massachusetts innovation ecosystem         vibrant regional economies and, in turn,
    even during tough economic times?”             this success is enhanced when regional
    Our motivation was straightforward:            economies successfully insert themselves
    this ecosystem sustains the self-renewal       into global flows of capital, ideas, and
    capacity of our economy and nurtures           talented individuals.
    the innovation-intensive companies,
    universities, and hospitals that account for   With this in mind, this year’s Index reopens
    almost 40% of jobs in the Commonwealth.        a conversation started three years ago in
                                                   its 2007 edition which advanced important
    In response, our commentators conveyed         understandings about Massachusetts in
    an important message. To sustain               the global economy. This conversation
    innovation and the long-term viability         echoes a current policy priority for the
    of our economy, they said we need to           Commonwealth. During the last few
    accomplish three things. First, we need        months, the state’s Executive Office of
    to collaborate more. Second, we need to        Housing and Economic Development
    continue investing in innovation. Third, and   has spearheaded an effort to better
    most importantly, we need to maintain our      understand and leverage the state’s
    optimism, confidence, and distinctive focus    resources to implement a strategic policy
    on the future.                                 approach for the internationalization of
                                                   the Massachusetts economy.
    This year, the context of the Index is
    a fragile and uncertain recovery with          This year, the Index offers a global
    widespread and continued hardship for          perspective in two ways. First, we take
    Massachusetts’ citizens and businesses.        steps to incorporate international
    No sector of our economy or society has        comparisons within individual indicators.
    been spared and the state’s government         In doing so, we have had the following
    is reckoning with a revenue crisis. And, as    question in mind: If Massachusetts were
    highlights in this publication’s pages show,   a country, how would it perform in key
    the performance of the Massachusetts           measures of the innovation ecosystem
    Innovation Economy is mixed: it includes       when compared against top international
    many measures with impressive results that     performers? We were able to answer
    place Massachusetts at the top nationally      this question with precision only where
    and internationally, but there are also        comprehensive and comparable data were
    clear signals that are cause for concern and   available which occurs in six of the twenty-
    careful review.                                five indicators.

    Looking back since the release of last         The second way in which this year’s Index
    year’s Index, the research, innovation         offers a global perspective is by inviting
    and entrepreneurship communities in            reflection from those who work on the
    Massachusetts have responded to the crisis     frontlines of innovation. We are privileged
    as commentators suggested, with more
    collaboration, a sustained commitment to
    innovation, and most importantly, with
    optimism and confidence.


8                                                                                 John Adams INNOVATION Institute
to host commentaries from individuals        All of them, without exception, highlight
               who bring a truly global perspective and     the concentration of some of the
               are themselves living examples of a global   brightest men and women from all over
               spirit in Massachusetts. Michael Greeley     the world as one of Massachusetts’
               was born in New York but grew up in Hong     greatest strengths. It is also here
               Kong. Pascal Marmier is a Swiss diplomat.    that some express concerns. Michael
               David Meeker writes from the perspective     Greeley wonders whether non-compete
               of an actively globalizing company. After    agreements make some entrepreneurs
               attending graduate school in the United      chose California over Massachusetts, and
               States, both Harry West of Great Britain     expresses disappointment at the ability of
               and Bernd Widdig of Germany chose to         Massachusetts start-ups to retain talented
               stay in Massachusetts.                       men and women due to limitations in
                                                            federal visa policies. Bernd Widdig speaks
               We approached these individuals with the     for more awareness and more investment
               following questions to invite reflection:    to expand the reach of the international
               Through your eyes, what is the place of      education experience. Students need to be
               Massachusetts in the global economy?         better prepared to work in an environment
               What are the strengths and weaknesses of     in which “the spirit of innovation knows no
               the Massachusetts innovation ecosystem       national boundaries”. Harry West calls on
               for enhancing our place in the world?        Massachusetts to showcase its assets and
                                                            compete forcefully to attract the world’s
               Each commentator views the world             best design-minded people. In his words:
               through a unique lens and addresses a        “Massachusetts can and must compete as
               different segment of the landscape of our    a place where the most precious of natural
               innovation ecosystem: venture capital,       resources—energetic, creative people—
               diplomacy, medicine, design, and higher      want to be.”
               education. But, within the uniqueness
               of their perspectives, there is a common     The response to the recession has called
               thread. Each of them speaks of the ways in   on everyone in the United States and
               which the global and the local aspects of    the Commonwealth to take a hard look
               innovation and competitiveness are deeply    within. But as the economy turns around,
               and synergistically intertwined.             there will be new opportunities for
                                                            prosperity, many of which will be realized
               First, we learn from all of them that the    through the full and strategic embrace of
               most forward-looking innovation remains      our global potential. This year’s Index is
               a profoundly localized phenomenon            an invitation to join a conversation and
               even in the phase of globalization.          to work together to better understand
               For Massachusetts, this means that           Massachusetts’ place in the global
               the strengths and weaknesses of our          economy. How can we amplify, accelerate
               innovation ecosystem both enable and         and leverage the self-organizing capacity
               constrain the ability of individuals and     in our innovation ecosystem to better
               organizations in the Commonwealth to         pursue the economic opportunities that
               operate in the global economy. Second,       globalization affords? ■
               together they tell us that for individuals
               and organizations alike operating in the
               global economy requires an understanding
               of the societies and the cultures where
               individuals and organizations work and
               the ability to work across geographic,
               cultural and disciplinary boundaries.
               Finally, we hear once again that openness,
               connectedness, and collaboration enhance
               the ability of individuals, groups, and
               organizations to innovate.



2009 Index of the Massachusetts Innovation Economy                                                        9
Why "Massachusetts in
     the Global Economy"?
     Carlos Martinez-Vela, Director of Innovation Policy, MTC's John Adams Innovation Institute

                   hroughout the                          40% of graduate students and 10% of
                   Commonwealth’s history,                undergraduates were foreign nationals
                   waves of immigrant                     during the 2008-2009 academic year.
                   entrepreneurs from a wide              Moreover, scientific research has never
                   array of nations joined                conformed to traditional boundaries
                   arrivals from the British Isles        be they organizational, regional, or
     to enable Massachusetts’ emergence as                national. This connectedness of the
     an industrial and economic powerhouse.               Commonwealth’s research and innovation
     In the 18th century, immigrants from                 enterprise is magnified today by the global
     mainland Portugal, the Azores, and Cape              scope and impact of some of the world’s
     Verde were inextricably linked to New                most pressing challenges and promising
     Bedford’s dominance in whaling. In the               opportunities. The imagination of students,
     19th century, Lowell’s destiny as a textile          scientists, and innovators everywhere is
     industry hub was built upon the work of              being captured by problems ranging from
     French Canadians, Eastern Europeans,                 energy and climate to national security,
     Greeks, Portuguese, and many others at               from stubborn diseases to the alleviation of
     the mills. Today, Lowell is home to one of           poverty.
     the United States largest concentrations of
     Cambodian immigrants. Like many other                The same is true of our business
     towns and cities today, Lowell and New               community. For Massachusetts-based
     Bedford are called home by many of Latin             corporations, expanding and competing
     American origin and descent. Both cities             globally and operating in foreign markets
     are among Massachusetts’ twenty-four                 has long been a necessary focus for growth
     “Gateway Cities” because they continue               and, increasingly, for innovation. Perhaps
     to be entry points into the social and               less known are the many start-ups and
     economic promise of Massachusetts for                young companies that are equally global in
     many immigrants.                                     scope. Consider also the magnetic power of
                                                          the Massachusetts Innovation Economy as
     In the two hundred years since Lowell’s              a whole, evinced by the location decisions
     entrepreneurs helped launch the                      of some of the world’s most prominent
     Industrial Revolution in the United                  innovation-intensive businesses. Many
     States, Massachusetts reputation as a                continue to choose Massachusetts as a
     revolutionary and global epicenter of                location for R&D facilities. Examples include
     innovation has only been strengthened.               the Novartis Institutes for Biomedical
     Now, rather than whaling or maritime                 Research (biopharmaceutical, Swiss), the
     trade, it is the intensity and quality of            Schlumberger-Doll Research Center (oilfield
     our innovation ecosystem that makes                  services, Dutch), the Nokia Research Center
     Massachusetts a hub in the global                    (telecommunications, Finnish), and a
     networks of capital, knowledge, and                  branch of Vestas Technology R&D Americas
     people. The Massachusetts Innovation                 (renewable energy, Danish).
     Economy attracts—and contributes—a
     disproportionate share of the global                 It is no coincidence that many foreign
     flows of investment, ideas, and talented             governments maintain a formal presence in
     individuals who fuel innovation.                     Massachusetts with specialized personnel
                                                          devoted to building bridges with the
     Consider our research universities, now              state’s research and innovation enterprise,
     among the most global of enterprises.                including Canada, France, Germany, Japan,
     For decades they have increasingly                   Norway, South Korea, Spain, Switzerland,
     become magnets that attract some of the              and the United Kingdom. These countries
     brightest men and women from around                  are here partly because they want to join
     the world. At MIT, for example, about                the innovation conversation, to be plugged




10                                                                                         John Adams INNOVATION Institute
in to our Innovation Economy, and to build    strategically attract to the Commonwealth,
               bridges of mutual understanding and           in a highly selective and targeted way,
               collaboration. They want to learn what it     those functions (i.e. research, prototyping,
               means to build a research and innovation      manufacturing) and business segments
               enterprise that is also a centerpiece of      that are likely to enhance innovation and
               economic prosperity.                          competitiveness on an industry-specific
                                                             basis. To ensure job creation as part of this
               Businesses, universities, government, and     strategy, we need to understand better
               communities across the state are now          the labor-intensity of each segment of an
               more deeply aware than ever of the place      industry’s value chain to set expectations
               of innovation, regionalism, and industry      right. We also need to be attentive to the
               clusters as cornerstones of economic          natural tendency of some corporations
               growth. This inner strength also gives        and other institutions to bring their
               the Commonwealth its prominent place          R&D operations to Massachusetts or to
               in the global economy. It enhances the        partner with Massachusetts institutions
               ability of Massachusetts-based companies      for research and innovation. There may
               to compete globally by providing close        be ways to accelerate and amplify these
               and immediate access to the creativity of     processes and extend them beyond R&D
               the best people and their best ideas. It      for greater job creation.
               drives the location decisions of foreign-
               owned corporations when they decide to        As vital as research and innovation are for
               establish R&D outposts in Massachusetts.      our economy, we face an imperative to
               It motivates the research, innovation, and    figure out how to improve the capturing
               entrepreneurship communities from all         of “downstream economic benefits”—
               over the world to partner with and invest     including, but not ending, with jobs—
               in Massachusetts. It inspires men and         from research and innovation and to do
               women to be here.                             so more equitably across regions of the
                                                             Commonwealth beyond Greater Boston.
               But we must not allow any of this to
               be taken for granted. Competition is          To be sure, the effects of economic
               intensifying as regions and countries         development are always local and manifest
               around the world pursue innovation as an      themselves one person, one business, one
               economic development strategy. Others         community at a time. But this reality can
               are striving to create their own innovation   either tempt or mislead many to isolate
               ecosystems and competing for a share of       and retreat from globalization. The
               the same capital, the same entrepreneurs,     history of innovation in the Massachusetts
               the same businesses, and the same             economy and the voices in the pages
               talented individuals that today choose        ahead show that today, perhaps more
               Massachusetts. Thus, it is vital to remain    than ever before, the prosperity of the
               committed to strengthening the research       Commonwealth remains profoundly linked
               and innovation enterprise while thinking      to the global economy while standing
               strategically about how to leverage its       upon the strength of our Innovation
               connectedness to increase its magnetic        Economy. ■
               power in the global economy.

               This can be accomplished only with
               deep, empirical knowledge of how the
               Massachusetts Innovation Economy
               works, industry by industry. We need a
               better sector-by-sector understanding of
               value chains in order to identify gaps and




2009 Index of the Massachusetts Innovation Economy                                                           11
Investing in Innovation
     Michael Greeley, General Partner, Flybridge Capital Partners




                    assachusetts is one of the            Sixty years after its founding, ARDC’s
                    leading global centers                legacy continues. Over 100 venture capital
                    of innovation. Twelve                 firms now call Massachusetts their home.
                    research universities with            From 1970 to 2008, venture capitalists
                    over 25,000 graduate                  worldwide invested $50.4 billion in 2,764
                    students, a plethora of               Massachusetts companies. In 2008 alone,
     research institutes, leading multinational           346 companies in Massachusetts received
     corporations and service providers (lawyers,         $3 billion in venture capital – at $460 per
     accountants, consultants), an abundance              capita, well ahead of all other states.
     of technical talent, and numerous start-
     ups are concentrated here. In 2006, the              While Massachusetts retains a prominent
     total expenditures on R&D performed in               place in the venture capital marketplace,
     Massachusetts reached $20.6 billion. In              its leadership is being challenged.
     2007, federal, state, industry, academic,            Massachusetts’ $3 billion in venture
     and nonprofit organizations attracted $6.7           investments in 2008 is a distant second
     billion in federal funds for R&D. Companies          to California’s $14.3 billion. Both states
     in Massachusetts invested another $13.2              continue to attract venture capital
     billion.                                             investments at almost four times the rate
                                                          of the nation as a whole, but the California
     Importantly, Massachusetts has a long-               share of all venture capital investments
     established culture of entrepreneurship              rose from 38% in 1998 to over 50% in
     that has fueled the formation of clusters of         2008. The share of venture investing
     new industries, including the well-known             going to Massachusetts companies during
     life sciences sector. Cloud computing, online        the same period grew only from 9.6%
     video, marketing technologies, gaming                to 10.5%. And according to the National
     and businesses at the intersection of IT and         Venture Capital Association (NVCA), there
     life sciences place us at the forefront of           were 3,192 companies which attracted
     innovation in digital technology. It is also,        venture investments in 2008, but only 11%
     arguably, the most active robotics region in         were in Massachusetts.
     the world.
                                                          In the $197 billion US venture capital
     A strong venture capital industry remains            industry, the top five states in the US
     an essential part of the Massachusetts               represented nearly 82% of all venture
     innovation ecosystem and one of our key              capital managed in 2008. Local venture
     assets in the global economy. According to           capital firms managed $36 billion in
     the Organization for Economic Cooperation            2008, or 18%. So, while local companies
     and Development, the US accounted for                face tough competition to get investor
     49% of total venture capital investments             attention, a meaningful portion of the
     in OECD countries (the UK was a distant              venture capital industry is still managed in
     second with 10%). Within the United States,          Massachusetts. However, only $3.5 billion
     Massachusetts companies alone attracted              of the $27.9 billion of new commitments
     11% of the US share.                                 to venture funds in 2008 (or 12.5%) were
                                                          made to Massachusetts-based venture
     The venture capital model as we know                 capitalists.
     it was invented in Massachusetts. In
     1946, a group of business and university             The composition of the venture investment
     leaders founded the American Research                portfolio in Massachusetts has changed
     & Development Corporation (ARDC), a                  significantly in recent years. Once heavily
     new mechanism to fund and nurture new                oriented toward digital technology, it is
     businesses. With the economy struggling              now concentrated in the biotech sector,
     to recover from the Great Depression and             accounting for 31% of all venture capital
     the demise of traditional New England                invested in Massachusetts companies. The
     industries, these visionaries had a larger           software, medical devices, and IT services
     ambition: to revitalize the New England              sectors followed with 20%, 9% and 7%
     economy and its scientific and technological         respectively.
     expertise to create new industries.

12                                                                                       John Adams INNOVATION Institute
Future industry commentators will look          affect our own start-up environment.
               back on 2009 as the year when the broader       Many investors are also disappointed
               venture capital industry was fundamentally      with federal visa policies: Massachusetts
               redefined by global economic crisis and         educates some of the most talented
               unprecedented volatility in global capital      students from around the world, but
               markets. The US venture capital industry        struggles to retain them upon graduation,
               raised only $13 billion for new investment,     limiting the talent pool to staff local start-
               less than half of what it had raised in 2008.   ups quickly and efficiently.

               Nationwide, the industry is confronting         It is important that limited partners
               a number of significant issues, many of         continue to recognize that Massachusetts
               which stem from the lack of predictable         has a vibrant, early-stage business
               and meaningful opportunities for liquidity      community. This past year has seen
               events. The venture capital model is            a resurgence of start-up activity and
               predicated on both the ability of portfolio     the emergence of entrepreneurial and
               companies to attract new investors as           networking events like Mobile Mondays,
               these companies mature, as well as to be        Xconomy, Stay In Massachusetts, and
               sold in a vibrant M&A auction or taken          TechStars to name a few. Importantly, we
               public in an IPO. Years ago, there were a       have seen the return of angel investors
               number of structural reforms which largely      and the emergence of new investment
               dismantled Wall Street’s ability to take        and mentoring models such as Founders
               smaller, private venture-backed companies       Collective, Launch Capital, Start@Spark,
               public. These reforms have impaired the         and CRV QuickStart.
               ability of venture capital firms to generate
               liquidity for their limited partners, in turn   Innovation does not conform to geographic
               dramatically reducing venture capital           borders and can occur anywhere. The last
               firms’ investment returns. As a result,         decade saw the exportation of the venture
               many limited partners have reduced              capital model to emerging international
               their overall allocations to venture funds,     markets like India and China. Despite
               which is further driving the rapid industry     this, many firms continue to view venture
               consolidation we are witnessing today.          investing as a local business, best practiced
               The era of billion dollar venture funds is      close to home. The next decade is likely to
               effectively over. Average fund sizes will       see further retrenchment of the venture
               be more in line with the $50 million per        capital industry in historic centers of
               investment partner metric or $150 to $400       excellence like Silicon Valley and Boston
               million of capital per fund.                    as the industry consolidates further. A
                                                               future successful venture capital model
               These developments have now triggered           will continue to work best when all of the
               debate as to what the successful venture        required ingredients of the entrepreneurial
               capital model will be going forward. How        ecosystem are in place. This certainly
               these debates evolve will undoubtedly           remains the case in Massachusetts. ■
               have consequences for Massachusetts. But
               looking to our history, we see a venture
               capital industry in Massachusetts with a        Michael A. Greeley is the founder and
               remarkable ability to re-invent itself when     general partner of Flybridge Capital
               confronted with headwinds.                      Partners, a leading early stage venture
                                                               capital firm based in Boston. He is the
               Today, Massachusetts has a few unique           Chairman of the New England Venture
               factors which influence limited partners’       Capital Association and a director on the
               perceptions of the local investment climate.    board of the National Venture Capital
               Many analysts focus on the impact of            Association.
               “non-compete” agreements which are
               not recognized in California. It is time to
               examine objectively how non-competes



2009 Index of the Massachusetts Innovation Economy                                                              13
Connecting the Dots
     Pascal Marmier, Director/Consul, swissnex Boston, Consulate of Switzerland




                   or nearly a decade, swissnex          Over the years, I’ve encountered a
                   Boston has been building              fascinating array of pacesetters with
                   bridges of knowledge                  expertise on commercializing technologies
                   exchange between                      and building organizations that maximize
                   Switzerland and New                   the potential of new products. These
                   England—“connecting the               innovators evince the truly collaborative
     dots” among individuals, organizations              spirit of Boston. It is this spirit that makes
     and universities in science, technology and         our location viable and valuable. I can’t
     innovation. Yet when we opened our doors            count the number of people who have
     in 2000, it was unclear what would emerge           come into our office, volunteered their
     from our small, loft-style office at 420            time, and enlightened our guests—ranging
     Broadway in Cambridge.                              from entrepreneurs and students, to
                                                         corporate executives and government
     Given our location, we imagined that local          representatives.
     students and scholars would enjoy sharing
     in our panels, conferences, exhibits and            Yet, given that the world has become so
     discussions. What we did not anticipate             complex, finding new ways to collaborate
     was the process—and the many activities—            is essential. Indeed, those who master the
     that this first attempt to create a “science        art of searching for, finding and combining
     consulate” put in motion. Today, we’ve              complementary assets, regardless of
     engaged in far larger circles than expected         location, are at an advantage. In the
     and have partnered with numerous                    future, technology might become a
     organizations interested in providing               combination of different fields and the
     support and ideas to build connections to           research taking place at various universities
     other innovation centers.                           worldwide, and its commercial success
                                                         might depend on a joint effort from even
     As we plan our ten-year anniversary on              more people.
     October 10, 2010, we recognize that our
     location in Massachusetts and Greater               Consequently, the first step to mastering
     Boston, the “brain hub” of New England,             this art is to help people meet each other
     has redefined how the Swiss government              to start connecting the dots. In this regard,
     and our stakeholders think, act and plan            swissnex Boston regularly hosts seminars
     for innovation. We also recognize that              and workshops in collaboration with
     we have become part of the fabric of the            our Swiss and American industrial and
     region’s innovation ecosystem, and that we          academic partners. Most recently, we’ve
     contribute to its connectedness and global          focused on the new trends of innovation
     spirit.                                             partnerships in a troubled economy.

     Knowing the ‘software’                              Offering world-class contacts and
                                                         support to our Swiss partners is what
     It is easy to discover the “hardware” of            Boston has allowed us to do. To this end,
     the Boston area’s innovation economy.               we’ve catalyzed successful partnerships
     Any website can list the unparalleled               among universities, companies and
     sources of new ideas and technology                 other organizations active in science and
     here (universities, hospitals, research             technology on both sides of the Atlantic.
     institutions), the abundant financial               For example, a collaborative platform on
     resources available for entrepreneurs to            nanotechnology started after discussions
     transform ideas into products, and the              among Swiss and Boston-area scientists
     companies that move these inventions to             held at swissnex Boston. Additionally,
     the marketplace. Yet such a list does not           executives from Swiss pharma companies
     offer an understanding of the “software”:           traveling to Boston often contact us to
     the people and organizations bringing this          arrange workshops where they can connect
     innovation economy to life.                         to the leaders in their field.




14                                                                                       John Adams INNOVATION Institute
One of our key annual programs—a                  Measuring success
               two-week “boot camp” that brings Swiss
               entrepreneurs to Massachusetts—has                Despite tangible achievements, however,
               significantly benefited from the expertise        we are often asked: “How do you really
               of local technology and business experts          know that you’re successful?” This has been
               who have shared their knowhow in                  a recurrent challenge. At swissnex Boston,
               marketing innovative products. In hosting         we track several metrics that measure our
               this yearly boot camp, we’ve created a            visibility and collaboration. For instance,
               well-connected alumni community of                our mailing list boasts more than 5,000
               venture leaders who can now share their           members, and we organize or co-host
               expertise with each other and bring to            more than 70 events annually, ranging
               Switzerland an added value from their stay        from delegation visits of Swiss universities
               in the USA. The boot camp even provides           to concerts on the Charles River.
               contacts and builds relationships for
               startups seeking to site their activities here.   It stands to reason, however, that
                                                                 innovation is so multifaceted that numbers
               Massachusetts also benefits from these            are seldom sufficient to illustrate success.
               connections. Dialogue and collaboration           Indeed, the innovation economy is fueled
               are at the heart of what we do at swissnex        by intangibles. So, for us, the value of the
               Boston and, as Massachusetts Housing and          conversations we trigger—conversations
               Economic Development Secretary Gregory            that lead to enduring relationships and
               Bialecki recently said, these are the kinds       knowledge transfer, and ultimately to the
               of discussions that ensure Massachusetts          building of a transatlantic community—is
               remains well-connected to places where            incalculable.
               other brilliant minds operate. Our efforts
               in promoting Swiss universities and               Learning from our experiences, we are
               universities of applied sciences, especially      ready to accompany the next generation of
               in Engineering and Business, have led             leaders in the challenges of the knowledge
               to partnership agreements with local              economy. Innovation is about change,
               schools. And apart from supporting start-         and that is why swissnex Boston has made
               ups, we are delighted with our increasing         the strategic decision to be flexible and
               connections to small and medium-sized             opportunistic. This allows us to explore
               enterprises thanks to the newly established       new topics and pursue opportunities that
               Boston chapter of the Swiss American              are calling for collaboration and which
               Chamber of Commerce.                              demand our attention as they emerge.

               Apart from these pursuits, the area’s             As we celebrate our tenth anniversary,
               collective knowledge and collaborative            we are proud to have promoted Swiss
               spirit have benefited our unique business         innovation and higher education for nearly
               model. A science and technology consulate         a decade, and we are pleased to contribute
               such as ours found its natural home in the        to the global spirit and connectedness of
               New England ecosystem. We are fortunate           Greater Boston. ■
               that visiting scientists and entrepreneurs
               take the time to stop at our office and
               “connect the dots” with others. Our               Pascal Marmier is the Director and Consul
               network of “scientific diplomacy” has             of Switzerland at swissnex Boston, a unique
               grown, and the model born in Boston               private-public partnership dedicated to
               nine years ago has been exported to other         facilitating collaboration between New
               strategic hubs of science and technology          England, Eastern Canada and Switzerland
               such as San Francisco, Shanghai, Singapore        in all fields related to science, technology
               and recently Bangalore.                           and innovation.




2009 Index of the Massachusetts Innovation Economy                                                              15
Bringing Massachusetts
     Innovation to Patients Worldwide
     David Meeker, Executive Vice President and Chief Operating Officer, Genzyme Corporation

                    enzyme is a health care             Our international expansion began with
                    company dedicated to                the acquisitions of two UK companies
                    developing and delivering           made within the first year of our founding
                    innovative solutions for            in Boston in 1981. The purchase of
                    unmet medical needs.                Whatman Biochemicals Ltd. brought
                    From the beginning, we              Genzyme manufacturing facilities and
     understood the responsibility of any               marketed products that served as the basis
     company producing a unique, potentially            for the company’s business in diagnostic
     life saving therapy to make that therapy           products. Through the acquisition of Koch
     accessible to patients in need around the          Light Laboratories, Genzyme established
     globe. However, health is not simply a             a presence in Haverhill, UK, where we
     global issue, it is also a highly personal         now manufacture Renvela and Renagel,
     matter. In working to reach patients               Genzyme’s leading therapies for kidney
     worldwide, we sought to do so in a way             disease patients. In 1987, prior to the
     that allowed us to truly understand                approval of our first product, we became
     the health care needs of different local           the first US-based biotech company to
     populations and serve them accordingly.            open an office in Japan. Over the last two
                                                        decades, we have continued to expand
     We have done this by establishing                  our global presence, and now have more
     ourselves in countries around the world,           than 85 locations in over 40 countries. We
     not through satellite offices staffed by           have continued to pursue this strategy,
     Americans, but by hiring local talent              establishing a strong commercial presence
     that understands the health care system            in Russia, India and China. Our Chinese
     and the regulatory and governmental                investment includes the building of a $100
     environments that need to be navigated in          million R&D center in Beijing, where we
     order to ensure the best possible service to       recently laid the corner stone for the new
     patients. We have structured ourselves in a        facility.
     way that gives each country organization
     the independence and flexibility to adapt          We established an early global presence
     to varying health care dynamics, to truly          because we understood that developing
     be “French in France,” and “Brazilian in           potentially life saving therapies carries
     Brazil.”                                           with it the responsibility to ensure
                                                        that the treatment is made available
     In establishing ourselves as an international      to everyone who can benefit from it,
     corporation, as opposed to a US company            regardless of where they live or their
     with international offices, we facilitated         economic circumstances. In creating
     drug development through our ability               access, we seek to partner with local
     to more effectively run international              health care authorities to optimize the
     clinical trials, establish scientific ties         health outcomes of their citizens. Local
     with researchers around the globe                  investments in the countries where we do
     and build relationships with patient               business strengthen these partnerships. We
     organizations in many countries. This              have built and/or expanded manufacturing
     has helped differentiate Genzyme from              facilities in the UK, Ireland, France and
     other biotechnology and pharmaceutical             Belgium in addition to establishing R&D
     companies, and has been the foundation             facilities in the UK and the planned site in
     for our global success.                            China. These locations also provide access




16                                                                                      John Adams INNOVATION Institute
to favorable business environments, lower       Genzyme now has about 4,700 employees
               costs, strong government cooperation, and       in Massachusetts.
               access to a highly trained workforce and
               potential partners.                             In addition to the highly valued links
                                                               to the life sciences community, we
               Importantly, Genzyme’s success in building      appreciate state and local recognition of
               a global health care company links              our contributions to the area’s economy
               directly to the advantages afforded by the      and support for our expansion efforts.
               Massachusetts life sciences community.          We encourage the state to continue to
               This state is uniquely positioned to            support education and training programs
               facilitate success in the life sciences, with   that will allow companies to recruit the
               its wealth of universities, hospitals and       right people for manufacturing and other
               research institutions. These world-class        functions associated with the life sciences.
               organizations attract the best physicians       Genzyme is currently building another key
               and scientists from around the globe,           manufacturing facility in Framingham.
               which creates an environment capable of         State support for infrastructure
               fostering innovation and development. The       improvements there has enabled this and
               Massachusetts life sciences community is a      future projects by other companies to
               leader in the global health care community      move forward.
               and consequently it is no accident that
               so many biotech and pharmaceutical              Having a strong foundation in
               companies have placed research facilities       Massachusetts along with a well-developed
               here.                                           global presence puts Genzyme in a unique
                                                               position to connect this state with the rest
               Although we appreciate the value of our         of the world. Genzyme and others in the
               global investments, we built our first and      Massachusetts life sciences community
               most important manufacturing facility           are making new medical advances every
               here in Allston, Massachusetts, because         day that hold the promise to transform
               we recognized, given the challenges of          patients’ lives. As we continue to grow, we
               biologic manufacturing processes, the           look forward to helping the state maintain
               advantages of having a highly skilled work      its leadership in this area, and bringing
               force and close proximity to the scientists     more Massachusetts-grown innovations to
               who developed those processes. We               patients around the world. ■
               have continued to expand our presence
               in Massachusetts over the years, most
               notably in Framingham. Of Genzyme’s             David Meeker, M.D., is Executive Vice
               12,000 employees, approximately 2,200           President and Chief Operating Officer
               are in Framingham, where we have key            at Genzyme. Dr. Meeker is responsible
               R&D and manufacturing operations. Along         for Genzyme's commercial organization,
               with our headquarters in Cambridge’s            overseeing the company's business units,
               Kendall Square, and other Cambridge,            country management organization, and
               Waltham, and Westborough locations,             global market access functions. He works
                                                               to maximize the potential of the company's
                                                               broad portfolio of products, most of which
                                                               are in their growth phases.




2009 Index of the Massachusetts Innovation Economy                                                            17
Designed in Massachusetts
     Harry West, CEO, Continuum




                   ne of Massachusetts best-           neighborhood, the company began to
                   kept secrets is its world-          grow. At its foundation, Continuum was
                   class cluster of excellence         part of an ecosystem of companies in
                   in design. Our company,             places like Lexington, Bedford, Boston,
                   Continuum, belongs to an            Maynard, Canton and Newton where other
                   ecosystem of 40,000 – 50,000        companies were forming and flourishing,
     architects, graphic designers, product            or failing and thereby providing the
     designers and other creative professionals.       resources for new companies to emerge.

     How does a cluster of excellence get              When Gianfranco and Jerry needed
     started? The essential qualities of a place,      talent, they were able to recruit from
     its geography, its legal environment,             other companies in the area that had
     and its human capital matter a great              passed the peak of their business cycle
     deal. Often, the particular genius of an          or were reengineering to be more
     individual is a driving force. Sometimes          efficient. Those other companies, like
     government plays a catalyzing role.               mature trees falling in a forest, made
     But the process is generally emergent             space and provided resources for new
     and its evolution is difficult to predict.        growth to emerge. Similarly, Continuum
     In retrospect, sometimes you can trace            hired talented designers and engineers
     back the story of its creation and almost         from the computer industry, which was
     convince yourself that it was inevitable          going through a period of decline in
     given the presence of the right ingredients.      Massachusetts as it was being eclipsed by
     However, once this cluster of excellence          technologies and companies on the West
     has emerged like a rare orchid, what does         Coast.
     it take for it to persist and grow, rather
     than fade away again? Continuum’s story           A critical moment in our history was
     of growth towards global prominence is            Reebok’s bold decision to hire Continuum
     an example of the many factors that come          to help them take on Nike. In a creative
     into play.                                        leap, Continuum invented the Reebok
                                                       Pump, which went on to be one of the best
     An innovation design consulting company           selling athletic shoes of all time. When we
     headquartered in West Newton,                     look back we call this “innovation”, but
     Continuum was founded in 1983 as a                at the time it was simply the creative idea
     collaboration between Gianfranco Zaccai,          of a design company steeped in medical
     whose primary training was in industrial          technology putting what was essentially
     design and architecture, and Jerry Zindler,       a blood pressure cuff in a shoe. That is
     a physicist and engineer. They built the          innovation: uncovering valuable ideas and
     company around the idea that by working           capabilities that no one has thought of
     together they could improve upon the old          before, then developing those ideas so
     model of designers and engineers working          that they can be profitability realized and
     separately and “throwing ideas over the           utilized.
     wall” at each other. They were right. But
     the success of Continuum as a company             The Pump spurred a pivotal moment in
     is the result not just of this idea; it is also   Reebok’s history, making them bigger
     a result of the fact that the company was         than Nike for a few years. It was also a
     located in a state with a ready source of         turning point in the history of Continuum:
     talent and customers.                             it propelled the firm towards being a
                                                       global consumer innovation design firm.
     From the vision of two men in a small,            The company developed the broad range
     rented space in Boston’s South End, which         of capabilities needed to be a creative
     at the time was shoestring-budget-friendly        leader working across the world in global
                                                       consumer research, strategy, brand and
                                                       service design.




18                                                                                   John Adams INNOVATION Institute
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2009 Index of the Massachusetts Innovation Economy

  • 1. Index 00 of the Massachusetts Innovation Economy
  • 2. The Index of the Massachusetts Innovation Economy, published annually since 1997, is the premier fact-based benchmark for measuring the performance of the Massachusetts knowledge economy.
  • 3. Message from the Governor Dear Friends: It is my pleasure to introduce the 2009 Index of the Massachusetts Innovation Economy. The Index, published annually by MTC’s John Adams Innovation Institute, is the Commonwealth’s instrument to benchmark our research and innovation enterprise against other leading technology states and nations and better understand its impact on the state’s economy. The Index highlights key trends and themes affecting the state’s Innovation Economy and helps inform fact-based decision-making among Massachusetts’ policymakers, industry practitioners, and academic leaders. This year, as the global recession continues to present challenges to people in communities throughout the state, we have become more aware than ever of how the state’s research and innovation enterprise is a source of renewal and resiliency in times of crisis. This year the Index offers further evidence of our pride in being a world leader in research and innovation. At the same time, it highlights areas of concern. The Index makes it clear, for example, that many high school students in the state lack an interest in pursuing science, technology, engineering and math (STEM) careers. In response to this challenge, last October we established the STEM Education Advisory Council to help coordinate initiatives, resources and goals among STEM advocates from the public and private sectors. Like every year, the Index serves as a reminder of the need to engage in creative efforts to expand the opportunities of the Innovation Economy to more communities and citizens across the state. A promising initiative in this regard is the historic collaboration between leading research universities, corporations, and state government to establish a Green High Performance Computing Center in Holyoke. This initiative has the potential to catalyze a revival of that city’s economy and transform the economic development trajectory of the Pioneer Valley. I am encouraged by a renewed spirit of collaboration that is bringing together citizens and leaders from industry, academia, and government. As the Commonwealth continues on the road to sustainable prosperity, let us keep working together with confidence to strengthen Massachusetts’ position as a global hub of research and innovation. Sincerely, Governor Deval Patrick 2009 Index of the Massachusetts Innovation Economy 1
  • 4. The Massachusetts Technology Collaborative The Massachusetts Technology Collaborative is a public economic development agency chartered by the Commonwealth to promote new economic opportunity and foster a more favorable environment for the formation, retention, and expansion of technology-related enterprises in Massachusetts. MTC serves as a catalyst in growing the knowledge- and technology-based industries that comprise the state’s Innovation John Adams Innovation Institute Economy. It is working with major healthcare organizations to implement e-health solutions that save lives and reduce costs. The agency is aggressively pursuing federal funding to support As the economic development division of the Massachusetts economic development in Massachusetts through the American Technology Collaborative, the Innovation Institute is the Recovery and Reinvestment Act of 2009. MTC’s rich history of Commonwealth’s leading science, technology, and innovation successfully managing complex projects that involve significant policy agent which fosters the vitality and capacity for self-renewal public and private investment have positioned the agency to of the Massachusetts Innovation Economy. We work to ensure the serve as an important conduit for infusions of funding into the health and vibrancy of the Massachusetts innovation ecosystem. Commonwealth. Working closely with academics, industry practitioners and Working through its major divisions—the John Adams Innovation government officials, region by region and sector by sector, the Institute, the Massachusetts e-Health Institute, and the Innovation Institute’s mission is to enhance the capacity of the Massachusetts Broadband Institute—the agency is strengthening Massachusetts economy to sustain an ongoing flow of innovation the innovation economy by supporting and expanding economic which is crucial to create, attract, and grow companies in emerging clusters. and established industries. To fulfill our purpose, the Innovation Institute partners and invests with academic, research, business, government, and civic organizations that share the vision of enhancing the Massachusetts Innovation Economy. Our main target areas for partnership and investment include: • Organizing for Innovation • Innovation Capacity • Statewide Innovation Initiatives • Understanding the Massachusetts Innovation Economy 2 John Adams INNOVATION Institute
  • 5. Table of Contents Message from the Governor ................................................................................................................................................................. 1 Introduction and Highlights ................................................................................................................................................................. 4 Massachusetts’ Performance at a Glance ............................................................................................................................................ 6 Massachusetts in the Global Economy Introduction to the Special Analysis ............................................................................................................................................. 8 Why "Massachusetts in the Global Economy"? ......................................................................................................................... 10 Michael Greeley, Flybridge Capital Partners ...............................................................................................................................12 Pascal Marmier, swissnex Boston, Consulate of Switzerland .................................................................................................... 14 David Meeker, M.D., Genzyme Corporation .............................................................................................................................. 16 Harry West, Continuum ............................................................................................................................................................... 18 Bernd Widdig, Boston College .................................................................................................................................................... 20 The Massachusetts Innovation Ecosystem ......................................................................................................................................... 22 Indicators Construction of the Indicators..................................................................................................................................................... 25 ECONOMIC IMPACT 1. Industry Cluster Employment and Wages .................................................................................................................... 26 2. Occupations and Wages ................................................................................................................................................ 27 3 Household Income ......................................................................................................................................................... 28 4. Productivity .................................................................................................................................................................... 29 5. Corporate Sales and Manufacturing Value Added...................................................................................................... 30 6. Manufacturing Exports.................................................................................................................................................. 31 INNOVATION ACTIVITIES Research 7. Research and Development Performed ...................................................................................................................... 32 8. Corporate R&D Expenditures, Publicly Traded Companies ......................................................................................... 33 9. Academic Article Output ............................................................................................................................................... 34 10. Patenting ........................................................................................................................................................................ 35 Technology Development 11. University Technology Licensing ................................................................................................................................... 36 12 Small Business Innovation Research Awards ................................................................................................................ 37 13. Regulatory Approval of Medical Devices and Biotechnology Drugs ......................................................................... 38 Business Development 14. Business Formation ........................................................................................................................................................ 39 15. Initial Public Offerings and Mergers & Acquisitions ................................................................................................... 40 INNOVATION CAPACITY Capital 16. Federal Funding for Academic, Nonprofit, and Health R&D .......................................................................................41 17. Industry Funding of Academic Research ...................................................................................................................... 42 18. Venture Capital .............................................................................................................................................................. 43 Talent 19. Education Level of the Workforce ................................................................................................................................ 44 20. K-16 Education ................................................................................................................................................................ 45 21. Public Investment in K-16 Education............................................................................................................................. 46 22. Science, Technology, and Engineering Career Choices and Degrees ......................................................................... 47 23. Information Technology Professionals in the Workforce ........................................................................................... 48 24. Talent Flow and Attraction............................................................................................................................................ 49 25. Housing Affordability .................................................................................................................................................... 50 Appendix A: Data Sources for Indicators and Selection of LTS ........................................................................................................51 Appendix B: Industry Cluster Definitions ......................................................................................................................................... 57 2009 Index of the Massachusetts Innovation Economy 3
  • 6. Introduction and Highlights Introduction The Index of the Massachusetts Innovation Economy is When compared to countries around the world, an annual opportunity to assess the Commonwealth’s Massachusetts comes out on top in terms of the amount economic progress and its changing competitive of research and development performed as a percent position. Through 25 indicators, the Index gives a of gross domestic product. However, many regions comprehensive view of several dimensions of the around the world are quickly catching up. This is most innovation ecosystem. Using a rich set of US-based notable in South Korea, where the R&D intensity data sources, the Index benchmarks Massachusetts of the economy is growing at a rate higher than in against nine Leading Technology States (LTS) to reveal Massachusetts. In 2004, South Korea surpassed the US relative strengths and weaknesses. The nine LTS chosen average in R&D as a percent of GDP. for comparison in the 2009 Index are California, Connecticut, Illinois, Maryland, Minnesota, New Jersey, The key industry clusters of the Innovation Economy New York, Pennsylvania, and Virginia. were less susceptible to the economic perturbations caused by the financial crisis than other sectors of the To gain the nuanced perspective that only practitioners Massachusetts economy. can provide, the Index also hosts guest commentaries from thought leaders working at the frontlines of Jobs in the key innovation industry clusters were lost innovation throughout the Commonwealth. Through at about half the rate as in the economy as a whole. the commentaries we also seek to highlight a subject Consequently, Massachusetts’ key clusters of the matter of current relevance to decision makers Innovation Economy continued to rise as a share of across the Commonwealth. This year the theme is total employment. They also provide a large portion of Massachusetts in the Global Economy, taking up once the high-skill, high-wage jobs. In these ways, the core again a subject first discussed in the 2007 edition. To clusters of the Innovation Economy have contributed to further complement this perspective, the 2009 edition Massachusetts comparative economic stability among includes international comparisons throughout the the states. In Massachusetts, there was a 6% decline indicators where quality data are available. total wages and salaries paid in inflation-adjusted dollars from the last quarter of 2007 to the second quarter of 2009 – a smaller decline than the US or LTS Highlights average. The 2009 Index reveals a Massachusetts economy that Massachusetts shows no signs of a retreat from is world-class by many measurements, leading in key innovation. indicators and cushioning the Massachusetts economy from some of the harshest effects of the current In this year’s Index, there is evidence of confidence economic downturn. However, the Index also reveals in the research and innovation enterprise. Last year, several weaknesses that suggest avenues for improving data raised concerns about declining performance performance. across some measures of early-stage innovation activity, particularly patents and pre-market regulatory Massachusetts is a world leader in research and approvals of medical devices. However, this year’s Index development (R&D); however, some countries are shows better performance on these measures. From making large gains in this arena. 2007 to 2008, patenting held steady in Massachusetts while patenting declined nationally. Massachusetts R&D as a percent of GDP, international and companies also had more pre-market approvals of Massachusetts, 2003–2007 medical devices than any of the other LTS in 2008, more than making up for the absence of approvals in 6% 12% 2007. Other signs of confidence include a nearly 50% 5% 2002-2005 average J 10% rise from 2002 to 2007 in industry-performed R&D as J Average Annual J a percent of private industry output, a record high in 4% 8% Growth Rate ( AAGR) J J 2008 in corporate R&D expenditures by publicly-traded 2002-2005 average 3% J 6% companies based in Massachusetts, and the lead among AAGR 2% J 4% the LTS in R&D performed by academic and nonprofit J J research institutes as a share of GDP. R&D at these J J 1% J J 2% institutions totals $4.5 billion and rose 16% in inflation- 0% J 0% adjusted dollars from 2002 to 2007. J J -1% J J -2% J -2% -4% MA Israel Sweden Finland Japan Iceland S. Korea US Denmark Germany Austria Singapore Australia China Montenegro South Africa India Hong Kong Source: United Nations Educational, Scientific and Cultural Organization (UNESCO) and the National Science Foundation 4 John Adams INNOVATION Institute
  • 7. New business formation is expected to be a critical Massachusetts’ score in attracting and retaining element of economic recovery as Massachusetts population is the best it has been in a decade. emerges from recession. Enhancing the environment for new business formation Migration in and out of Massachusetts, top regions, 2006–2007 needs to be a key element of any strategy for economic recovery. Historically, new business formation accounts TX GA for 30-45% of all new jobs. The sharp increase in new ME CA business formation in 2007 was consistent with other indicators tracked in the Index which showed renewed strength in many of Massachusetts’ key industry clusters VA NC beginning in 2007 and going into the most recent recession. The 2009 Index shows that Massachusetts lagged behind most of the LTS in creating new IL MA NH businesses and the resulting new jobs coming out of the 2001 recession. While the Greater Boston area has long been viewed as a hotbed for new business PA Abroad formation, this data suggests the need to enhance the entrepreneurial environment throughout the Commonwealth coming out of the recession. NJ RI NY CT Total Venture capital (VC) flows have receded but VC investment in startup and early-stage firms is the highest it has been in years. Source: The Internal Revenue Service, based on exemption numbers Venture capital investment by stage of financing, Massachusetts, 2004–2009 In 2008, the number of people who relocated to Massachusetts outnumbered those moving out for 600 the first time in six years, reaching levels comparable Later Stage Expansion to those attained in the mid to late 1990s. For years, 500 Early Stage Massachusetts had been doing well at attracting highly- Millions of 2008 Q4 dollars Startup/Seed educated people, but losing population overall. 400 High school seniors in Massachusetts express below 300 average interest in fields essential to the Innovation Economy. 200 Despite above average scores in math and science 100 advanced placement tests, high school seniors in Massachusetts express below average interest in engineering, computer & information science and 0 health & biological science degrees. This is especially 2004-1 2005-1 2006-1 2007-1 2008-1 2009-1 2009-4 significant since Health; Life, Physical, & Social Sciences; and Information Technology are among the fastest Source: PricewaterhouseCoopers MoneyTree Report growing occupational groups in the state. Employment growth was positive in these occupational groups from 2003 to 2008 and employment is growing faster in Nationally, the dollar amount raised by venture funds these groups than in the US and LTS on average. dropped 57% in the last quarter of 2008 and remains low. Not surprisingly, the amount of VC invested in Massachusetts-based firms was 35% lower in 2009 than in 2008. However, the amount of VC investment going to startup/seed and early stage firms in Massachusetts was higher in the last three quarters of 2009 than in any quarter in over ten years. The 3rd quarter of 2009 stands out as the highest quarter of startup/seed investments in recent history, at which time over $161 million was invested in new businesses. 2009 Index of the Massachusetts Innovation Economy 5
  • 8. Massachusetts Performance at a Glance US AVERAGE 1/ 10x 1x 10 x The Index examines the Economic Impact Massachusetts Innovation Industry Cluster Employment & Wages % of employment in key clusters Economy through 25 Average cluster wages indicators. This chart provides an overview of the direction Occupations & Wages of year-over-year change for % of employment in life, physical, and social science Massachusetts. % of employment in information technology % of employment in education Direction of Year-Over-Year % of employment in professional and technical Change for Massachusetts up Household Income Median household income down Wages and salaries paid per worker The chart also depicts Massachusetts' performance Productivity GDP per employee on each indicator relative to Manufacturing value added per manufacturing employee the performance of the Leading Technology States Corporate Sales & Manufacturing Value Added (LTS). The chart shows Corporate sales Massachusetts' performance Manufacturing value added as a fraction of the US average. Manufacturing Exports Manufacturing exports as % of GDP All comparisons are per Research Research and Development Performance capita except where R&D performed by hospitals, universities, & nonprofits otherwise indicated. Private industry R&D intensity MA and the LTS compared Corporate R&D Expenditures, Privately Traded Companies to the US Average Corporate R&D intensity LTS Range MA Academic Article Output Academic article output Together these chart elements reveal the complex Patenting Patents picture of Massachusetts’ Technology Development performance. Massachusetts University Technology Licensing may rank at the top of the Licenses and options executed by hosp., univ., & nonprofits LTS on an indicator, but still have declined in the most Small Business Innovation Research Awards recent year of data. Number of SBIR awards Regulatory Approval of Medical Devices and Biotechnology Drugs Med. device pre-market notifications Med. device pre-market approvals Biotech drugs in development 6 John Adams INNOVATION Institute
  • 9. US AVERAGE 1/ 10x 1x 1 0x Business Development Business Formation & Job Creation Net high tech business formation University spin-outs Initial Public Offerings and Mergers & Acquisitions IPOs M&As Capital Attraction of Federal Funding for Academic, Nonprofit, and Health R&D Federally funded academic & nonprofit R&D Industry Funding of Academic Research Industry funding of academic R&D Venture Capital Venture Capital investment per capita Talent Education Level of the Workforce Working age population with bachelor's or higher K-16 Education High school attainment of persons ages 19-24 Public Investment in K-16 Education Investment in public K-12 per pupil Investment in public higher education per pupil Science, Technology, and Engineering Career Choices and Degrees High school seniors interested in Engineering or CIS degrees Bachelor's or higher granted in Engineering or CIS High school seniors interested in Health or Biology degrees Bachelor's or higher granted in Health or Biology % of scores 3 or higher on science or math AP tests Information Technology Professionals in the Workforce % of workforce in IT occupations Talent Flow and Attraction Attraction of college educated adults Housing Affordability Rent affordability Mortgage affordability 2009 Index of the Massachusetts Innovation Economy 7
  • 10. Massachusetts in the Global Economy Introduction to the special analysis ast year, the Index was This unwavering commitment to innovation released amidst the worst has made of Massachusetts a vivid economic downturn since example of what observers of economic the Great Depression. In development refer to as the greatest that context, we knew paradox of globalization: the emergence of that the Index’s indicators sub-national regions as key economic units did not yet capture the impact of the and engines of prosperity. One author has recession on the innovation ecosystem. called successful regions the “locomotives” So, we invited commentators to reflect of national economies. Two key insights on the question: ”What can we do to that build on this observation assert that preserve and strengthen the vitality of success in the global economy hinges on the Massachusetts innovation ecosystem vibrant regional economies and, in turn, even during tough economic times?” this success is enhanced when regional Our motivation was straightforward: economies successfully insert themselves this ecosystem sustains the self-renewal into global flows of capital, ideas, and capacity of our economy and nurtures talented individuals. the innovation-intensive companies, universities, and hospitals that account for With this in mind, this year’s Index reopens almost 40% of jobs in the Commonwealth. a conversation started three years ago in its 2007 edition which advanced important In response, our commentators conveyed understandings about Massachusetts in an important message. To sustain the global economy. This conversation innovation and the long-term viability echoes a current policy priority for the of our economy, they said we need to Commonwealth. During the last few accomplish three things. First, we need months, the state’s Executive Office of to collaborate more. Second, we need to Housing and Economic Development continue investing in innovation. Third, and has spearheaded an effort to better most importantly, we need to maintain our understand and leverage the state’s optimism, confidence, and distinctive focus resources to implement a strategic policy on the future. approach for the internationalization of the Massachusetts economy. This year, the context of the Index is a fragile and uncertain recovery with This year, the Index offers a global widespread and continued hardship for perspective in two ways. First, we take Massachusetts’ citizens and businesses. steps to incorporate international No sector of our economy or society has comparisons within individual indicators. been spared and the state’s government In doing so, we have had the following is reckoning with a revenue crisis. And, as question in mind: If Massachusetts were highlights in this publication’s pages show, a country, how would it perform in key the performance of the Massachusetts measures of the innovation ecosystem Innovation Economy is mixed: it includes when compared against top international many measures with impressive results that performers? We were able to answer place Massachusetts at the top nationally this question with precision only where and internationally, but there are also comprehensive and comparable data were clear signals that are cause for concern and available which occurs in six of the twenty- careful review. five indicators. Looking back since the release of last The second way in which this year’s Index year’s Index, the research, innovation offers a global perspective is by inviting and entrepreneurship communities in reflection from those who work on the Massachusetts have responded to the crisis frontlines of innovation. We are privileged as commentators suggested, with more collaboration, a sustained commitment to innovation, and most importantly, with optimism and confidence. 8 John Adams INNOVATION Institute
  • 11. to host commentaries from individuals All of them, without exception, highlight who bring a truly global perspective and the concentration of some of the are themselves living examples of a global brightest men and women from all over spirit in Massachusetts. Michael Greeley the world as one of Massachusetts’ was born in New York but grew up in Hong greatest strengths. It is also here Kong. Pascal Marmier is a Swiss diplomat. that some express concerns. Michael David Meeker writes from the perspective Greeley wonders whether non-compete of an actively globalizing company. After agreements make some entrepreneurs attending graduate school in the United chose California over Massachusetts, and States, both Harry West of Great Britain expresses disappointment at the ability of and Bernd Widdig of Germany chose to Massachusetts start-ups to retain talented stay in Massachusetts. men and women due to limitations in federal visa policies. Bernd Widdig speaks We approached these individuals with the for more awareness and more investment following questions to invite reflection: to expand the reach of the international Through your eyes, what is the place of education experience. Students need to be Massachusetts in the global economy? better prepared to work in an environment What are the strengths and weaknesses of in which “the spirit of innovation knows no the Massachusetts innovation ecosystem national boundaries”. Harry West calls on for enhancing our place in the world? Massachusetts to showcase its assets and compete forcefully to attract the world’s Each commentator views the world best design-minded people. In his words: through a unique lens and addresses a “Massachusetts can and must compete as different segment of the landscape of our a place where the most precious of natural innovation ecosystem: venture capital, resources—energetic, creative people— diplomacy, medicine, design, and higher want to be.” education. But, within the uniqueness of their perspectives, there is a common The response to the recession has called thread. Each of them speaks of the ways in on everyone in the United States and which the global and the local aspects of the Commonwealth to take a hard look innovation and competitiveness are deeply within. But as the economy turns around, and synergistically intertwined. there will be new opportunities for prosperity, many of which will be realized First, we learn from all of them that the through the full and strategic embrace of most forward-looking innovation remains our global potential. This year’s Index is a profoundly localized phenomenon an invitation to join a conversation and even in the phase of globalization. to work together to better understand For Massachusetts, this means that Massachusetts’ place in the global the strengths and weaknesses of our economy. How can we amplify, accelerate innovation ecosystem both enable and and leverage the self-organizing capacity constrain the ability of individuals and in our innovation ecosystem to better organizations in the Commonwealth to pursue the economic opportunities that operate in the global economy. Second, globalization affords? ■ together they tell us that for individuals and organizations alike operating in the global economy requires an understanding of the societies and the cultures where individuals and organizations work and the ability to work across geographic, cultural and disciplinary boundaries. Finally, we hear once again that openness, connectedness, and collaboration enhance the ability of individuals, groups, and organizations to innovate. 2009 Index of the Massachusetts Innovation Economy 9
  • 12. Why "Massachusetts in the Global Economy"? Carlos Martinez-Vela, Director of Innovation Policy, MTC's John Adams Innovation Institute hroughout the 40% of graduate students and 10% of Commonwealth’s history, undergraduates were foreign nationals waves of immigrant during the 2008-2009 academic year. entrepreneurs from a wide Moreover, scientific research has never array of nations joined conformed to traditional boundaries arrivals from the British Isles be they organizational, regional, or to enable Massachusetts’ emergence as national. This connectedness of the an industrial and economic powerhouse. Commonwealth’s research and innovation In the 18th century, immigrants from enterprise is magnified today by the global mainland Portugal, the Azores, and Cape scope and impact of some of the world’s Verde were inextricably linked to New most pressing challenges and promising Bedford’s dominance in whaling. In the opportunities. The imagination of students, 19th century, Lowell’s destiny as a textile scientists, and innovators everywhere is industry hub was built upon the work of being captured by problems ranging from French Canadians, Eastern Europeans, energy and climate to national security, Greeks, Portuguese, and many others at from stubborn diseases to the alleviation of the mills. Today, Lowell is home to one of poverty. the United States largest concentrations of Cambodian immigrants. Like many other The same is true of our business towns and cities today, Lowell and New community. For Massachusetts-based Bedford are called home by many of Latin corporations, expanding and competing American origin and descent. Both cities globally and operating in foreign markets are among Massachusetts’ twenty-four has long been a necessary focus for growth “Gateway Cities” because they continue and, increasingly, for innovation. Perhaps to be entry points into the social and less known are the many start-ups and economic promise of Massachusetts for young companies that are equally global in many immigrants. scope. Consider also the magnetic power of the Massachusetts Innovation Economy as In the two hundred years since Lowell’s a whole, evinced by the location decisions entrepreneurs helped launch the of some of the world’s most prominent Industrial Revolution in the United innovation-intensive businesses. Many States, Massachusetts reputation as a continue to choose Massachusetts as a revolutionary and global epicenter of location for R&D facilities. Examples include innovation has only been strengthened. the Novartis Institutes for Biomedical Now, rather than whaling or maritime Research (biopharmaceutical, Swiss), the trade, it is the intensity and quality of Schlumberger-Doll Research Center (oilfield our innovation ecosystem that makes services, Dutch), the Nokia Research Center Massachusetts a hub in the global (telecommunications, Finnish), and a networks of capital, knowledge, and branch of Vestas Technology R&D Americas people. The Massachusetts Innovation (renewable energy, Danish). Economy attracts—and contributes—a disproportionate share of the global It is no coincidence that many foreign flows of investment, ideas, and talented governments maintain a formal presence in individuals who fuel innovation. Massachusetts with specialized personnel devoted to building bridges with the Consider our research universities, now state’s research and innovation enterprise, among the most global of enterprises. including Canada, France, Germany, Japan, For decades they have increasingly Norway, South Korea, Spain, Switzerland, become magnets that attract some of the and the United Kingdom. These countries brightest men and women from around are here partly because they want to join the world. At MIT, for example, about the innovation conversation, to be plugged 10 John Adams INNOVATION Institute
  • 13. in to our Innovation Economy, and to build strategically attract to the Commonwealth, bridges of mutual understanding and in a highly selective and targeted way, collaboration. They want to learn what it those functions (i.e. research, prototyping, means to build a research and innovation manufacturing) and business segments enterprise that is also a centerpiece of that are likely to enhance innovation and economic prosperity. competitiveness on an industry-specific basis. To ensure job creation as part of this Businesses, universities, government, and strategy, we need to understand better communities across the state are now the labor-intensity of each segment of an more deeply aware than ever of the place industry’s value chain to set expectations of innovation, regionalism, and industry right. We also need to be attentive to the clusters as cornerstones of economic natural tendency of some corporations growth. This inner strength also gives and other institutions to bring their the Commonwealth its prominent place R&D operations to Massachusetts or to in the global economy. It enhances the partner with Massachusetts institutions ability of Massachusetts-based companies for research and innovation. There may to compete globally by providing close be ways to accelerate and amplify these and immediate access to the creativity of processes and extend them beyond R&D the best people and their best ideas. It for greater job creation. drives the location decisions of foreign- owned corporations when they decide to As vital as research and innovation are for establish R&D outposts in Massachusetts. our economy, we face an imperative to It motivates the research, innovation, and figure out how to improve the capturing entrepreneurship communities from all of “downstream economic benefits”— over the world to partner with and invest including, but not ending, with jobs— in Massachusetts. It inspires men and from research and innovation and to do women to be here. so more equitably across regions of the Commonwealth beyond Greater Boston. But we must not allow any of this to be taken for granted. Competition is To be sure, the effects of economic intensifying as regions and countries development are always local and manifest around the world pursue innovation as an themselves one person, one business, one economic development strategy. Others community at a time. But this reality can are striving to create their own innovation either tempt or mislead many to isolate ecosystems and competing for a share of and retreat from globalization. The the same capital, the same entrepreneurs, history of innovation in the Massachusetts the same businesses, and the same economy and the voices in the pages talented individuals that today choose ahead show that today, perhaps more Massachusetts. Thus, it is vital to remain than ever before, the prosperity of the committed to strengthening the research Commonwealth remains profoundly linked and innovation enterprise while thinking to the global economy while standing strategically about how to leverage its upon the strength of our Innovation connectedness to increase its magnetic Economy. ■ power in the global economy. This can be accomplished only with deep, empirical knowledge of how the Massachusetts Innovation Economy works, industry by industry. We need a better sector-by-sector understanding of value chains in order to identify gaps and 2009 Index of the Massachusetts Innovation Economy 11
  • 14. Investing in Innovation Michael Greeley, General Partner, Flybridge Capital Partners assachusetts is one of the Sixty years after its founding, ARDC’s leading global centers legacy continues. Over 100 venture capital of innovation. Twelve firms now call Massachusetts their home. research universities with From 1970 to 2008, venture capitalists over 25,000 graduate worldwide invested $50.4 billion in 2,764 students, a plethora of Massachusetts companies. In 2008 alone, research institutes, leading multinational 346 companies in Massachusetts received corporations and service providers (lawyers, $3 billion in venture capital – at $460 per accountants, consultants), an abundance capita, well ahead of all other states. of technical talent, and numerous start- ups are concentrated here. In 2006, the While Massachusetts retains a prominent total expenditures on R&D performed in place in the venture capital marketplace, Massachusetts reached $20.6 billion. In its leadership is being challenged. 2007, federal, state, industry, academic, Massachusetts’ $3 billion in venture and nonprofit organizations attracted $6.7 investments in 2008 is a distant second billion in federal funds for R&D. Companies to California’s $14.3 billion. Both states in Massachusetts invested another $13.2 continue to attract venture capital billion. investments at almost four times the rate of the nation as a whole, but the California Importantly, Massachusetts has a long- share of all venture capital investments established culture of entrepreneurship rose from 38% in 1998 to over 50% in that has fueled the formation of clusters of 2008. The share of venture investing new industries, including the well-known going to Massachusetts companies during life sciences sector. Cloud computing, online the same period grew only from 9.6% video, marketing technologies, gaming to 10.5%. And according to the National and businesses at the intersection of IT and Venture Capital Association (NVCA), there life sciences place us at the forefront of were 3,192 companies which attracted innovation in digital technology. It is also, venture investments in 2008, but only 11% arguably, the most active robotics region in were in Massachusetts. the world. In the $197 billion US venture capital A strong venture capital industry remains industry, the top five states in the US an essential part of the Massachusetts represented nearly 82% of all venture innovation ecosystem and one of our key capital managed in 2008. Local venture assets in the global economy. According to capital firms managed $36 billion in the Organization for Economic Cooperation 2008, or 18%. So, while local companies and Development, the US accounted for face tough competition to get investor 49% of total venture capital investments attention, a meaningful portion of the in OECD countries (the UK was a distant venture capital industry is still managed in second with 10%). Within the United States, Massachusetts. However, only $3.5 billion Massachusetts companies alone attracted of the $27.9 billion of new commitments 11% of the US share. to venture funds in 2008 (or 12.5%) were made to Massachusetts-based venture The venture capital model as we know capitalists. it was invented in Massachusetts. In 1946, a group of business and university The composition of the venture investment leaders founded the American Research portfolio in Massachusetts has changed & Development Corporation (ARDC), a significantly in recent years. Once heavily new mechanism to fund and nurture new oriented toward digital technology, it is businesses. With the economy struggling now concentrated in the biotech sector, to recover from the Great Depression and accounting for 31% of all venture capital the demise of traditional New England invested in Massachusetts companies. The industries, these visionaries had a larger software, medical devices, and IT services ambition: to revitalize the New England sectors followed with 20%, 9% and 7% economy and its scientific and technological respectively. expertise to create new industries. 12 John Adams INNOVATION Institute
  • 15. Future industry commentators will look affect our own start-up environment. back on 2009 as the year when the broader Many investors are also disappointed venture capital industry was fundamentally with federal visa policies: Massachusetts redefined by global economic crisis and educates some of the most talented unprecedented volatility in global capital students from around the world, but markets. The US venture capital industry struggles to retain them upon graduation, raised only $13 billion for new investment, limiting the talent pool to staff local start- less than half of what it had raised in 2008. ups quickly and efficiently. Nationwide, the industry is confronting It is important that limited partners a number of significant issues, many of continue to recognize that Massachusetts which stem from the lack of predictable has a vibrant, early-stage business and meaningful opportunities for liquidity community. This past year has seen events. The venture capital model is a resurgence of start-up activity and predicated on both the ability of portfolio the emergence of entrepreneurial and companies to attract new investors as networking events like Mobile Mondays, these companies mature, as well as to be Xconomy, Stay In Massachusetts, and sold in a vibrant M&A auction or taken TechStars to name a few. Importantly, we public in an IPO. Years ago, there were a have seen the return of angel investors number of structural reforms which largely and the emergence of new investment dismantled Wall Street’s ability to take and mentoring models such as Founders smaller, private venture-backed companies Collective, Launch Capital, Start@Spark, public. These reforms have impaired the and CRV QuickStart. ability of venture capital firms to generate liquidity for their limited partners, in turn Innovation does not conform to geographic dramatically reducing venture capital borders and can occur anywhere. The last firms’ investment returns. As a result, decade saw the exportation of the venture many limited partners have reduced capital model to emerging international their overall allocations to venture funds, markets like India and China. Despite which is further driving the rapid industry this, many firms continue to view venture consolidation we are witnessing today. investing as a local business, best practiced The era of billion dollar venture funds is close to home. The next decade is likely to effectively over. Average fund sizes will see further retrenchment of the venture be more in line with the $50 million per capital industry in historic centers of investment partner metric or $150 to $400 excellence like Silicon Valley and Boston million of capital per fund. as the industry consolidates further. A future successful venture capital model These developments have now triggered will continue to work best when all of the debate as to what the successful venture required ingredients of the entrepreneurial capital model will be going forward. How ecosystem are in place. This certainly these debates evolve will undoubtedly remains the case in Massachusetts. ■ have consequences for Massachusetts. But looking to our history, we see a venture capital industry in Massachusetts with a Michael A. Greeley is the founder and remarkable ability to re-invent itself when general partner of Flybridge Capital confronted with headwinds. Partners, a leading early stage venture capital firm based in Boston. He is the Today, Massachusetts has a few unique Chairman of the New England Venture factors which influence limited partners’ Capital Association and a director on the perceptions of the local investment climate. board of the National Venture Capital Many analysts focus on the impact of Association. “non-compete” agreements which are not recognized in California. It is time to examine objectively how non-competes 2009 Index of the Massachusetts Innovation Economy 13
  • 16. Connecting the Dots Pascal Marmier, Director/Consul, swissnex Boston, Consulate of Switzerland or nearly a decade, swissnex Over the years, I’ve encountered a Boston has been building fascinating array of pacesetters with bridges of knowledge expertise on commercializing technologies exchange between and building organizations that maximize Switzerland and New the potential of new products. These England—“connecting the innovators evince the truly collaborative dots” among individuals, organizations spirit of Boston. It is this spirit that makes and universities in science, technology and our location viable and valuable. I can’t innovation. Yet when we opened our doors count the number of people who have in 2000, it was unclear what would emerge come into our office, volunteered their from our small, loft-style office at 420 time, and enlightened our guests—ranging Broadway in Cambridge. from entrepreneurs and students, to corporate executives and government Given our location, we imagined that local representatives. students and scholars would enjoy sharing in our panels, conferences, exhibits and Yet, given that the world has become so discussions. What we did not anticipate complex, finding new ways to collaborate was the process—and the many activities— is essential. Indeed, those who master the that this first attempt to create a “science art of searching for, finding and combining consulate” put in motion. Today, we’ve complementary assets, regardless of engaged in far larger circles than expected location, are at an advantage. In the and have partnered with numerous future, technology might become a organizations interested in providing combination of different fields and the support and ideas to build connections to research taking place at various universities other innovation centers. worldwide, and its commercial success might depend on a joint effort from even As we plan our ten-year anniversary on more people. October 10, 2010, we recognize that our location in Massachusetts and Greater Consequently, the first step to mastering Boston, the “brain hub” of New England, this art is to help people meet each other has redefined how the Swiss government to start connecting the dots. In this regard, and our stakeholders think, act and plan swissnex Boston regularly hosts seminars for innovation. We also recognize that and workshops in collaboration with we have become part of the fabric of the our Swiss and American industrial and region’s innovation ecosystem, and that we academic partners. Most recently, we’ve contribute to its connectedness and global focused on the new trends of innovation spirit. partnerships in a troubled economy. Knowing the ‘software’ Offering world-class contacts and support to our Swiss partners is what It is easy to discover the “hardware” of Boston has allowed us to do. To this end, the Boston area’s innovation economy. we’ve catalyzed successful partnerships Any website can list the unparalleled among universities, companies and sources of new ideas and technology other organizations active in science and here (universities, hospitals, research technology on both sides of the Atlantic. institutions), the abundant financial For example, a collaborative platform on resources available for entrepreneurs to nanotechnology started after discussions transform ideas into products, and the among Swiss and Boston-area scientists companies that move these inventions to held at swissnex Boston. Additionally, the marketplace. Yet such a list does not executives from Swiss pharma companies offer an understanding of the “software”: traveling to Boston often contact us to the people and organizations bringing this arrange workshops where they can connect innovation economy to life. to the leaders in their field. 14 John Adams INNOVATION Institute
  • 17. One of our key annual programs—a Measuring success two-week “boot camp” that brings Swiss entrepreneurs to Massachusetts—has Despite tangible achievements, however, significantly benefited from the expertise we are often asked: “How do you really of local technology and business experts know that you’re successful?” This has been who have shared their knowhow in a recurrent challenge. At swissnex Boston, marketing innovative products. In hosting we track several metrics that measure our this yearly boot camp, we’ve created a visibility and collaboration. For instance, well-connected alumni community of our mailing list boasts more than 5,000 venture leaders who can now share their members, and we organize or co-host expertise with each other and bring to more than 70 events annually, ranging Switzerland an added value from their stay from delegation visits of Swiss universities in the USA. The boot camp even provides to concerts on the Charles River. contacts and builds relationships for startups seeking to site their activities here. It stands to reason, however, that innovation is so multifaceted that numbers Massachusetts also benefits from these are seldom sufficient to illustrate success. connections. Dialogue and collaboration Indeed, the innovation economy is fueled are at the heart of what we do at swissnex by intangibles. So, for us, the value of the Boston and, as Massachusetts Housing and conversations we trigger—conversations Economic Development Secretary Gregory that lead to enduring relationships and Bialecki recently said, these are the kinds knowledge transfer, and ultimately to the of discussions that ensure Massachusetts building of a transatlantic community—is remains well-connected to places where incalculable. other brilliant minds operate. Our efforts in promoting Swiss universities and Learning from our experiences, we are universities of applied sciences, especially ready to accompany the next generation of in Engineering and Business, have led leaders in the challenges of the knowledge to partnership agreements with local economy. Innovation is about change, schools. And apart from supporting start- and that is why swissnex Boston has made ups, we are delighted with our increasing the strategic decision to be flexible and connections to small and medium-sized opportunistic. This allows us to explore enterprises thanks to the newly established new topics and pursue opportunities that Boston chapter of the Swiss American are calling for collaboration and which Chamber of Commerce. demand our attention as they emerge. Apart from these pursuits, the area’s As we celebrate our tenth anniversary, collective knowledge and collaborative we are proud to have promoted Swiss spirit have benefited our unique business innovation and higher education for nearly model. A science and technology consulate a decade, and we are pleased to contribute such as ours found its natural home in the to the global spirit and connectedness of New England ecosystem. We are fortunate Greater Boston. ■ that visiting scientists and entrepreneurs take the time to stop at our office and “connect the dots” with others. Our Pascal Marmier is the Director and Consul network of “scientific diplomacy” has of Switzerland at swissnex Boston, a unique grown, and the model born in Boston private-public partnership dedicated to nine years ago has been exported to other facilitating collaboration between New strategic hubs of science and technology England, Eastern Canada and Switzerland such as San Francisco, Shanghai, Singapore in all fields related to science, technology and recently Bangalore. and innovation. 2009 Index of the Massachusetts Innovation Economy 15
  • 18. Bringing Massachusetts Innovation to Patients Worldwide David Meeker, Executive Vice President and Chief Operating Officer, Genzyme Corporation enzyme is a health care Our international expansion began with company dedicated to the acquisitions of two UK companies developing and delivering made within the first year of our founding innovative solutions for in Boston in 1981. The purchase of unmet medical needs. Whatman Biochemicals Ltd. brought From the beginning, we Genzyme manufacturing facilities and understood the responsibility of any marketed products that served as the basis company producing a unique, potentially for the company’s business in diagnostic life saving therapy to make that therapy products. Through the acquisition of Koch accessible to patients in need around the Light Laboratories, Genzyme established globe. However, health is not simply a a presence in Haverhill, UK, where we global issue, it is also a highly personal now manufacture Renvela and Renagel, matter. In working to reach patients Genzyme’s leading therapies for kidney worldwide, we sought to do so in a way disease patients. In 1987, prior to the that allowed us to truly understand approval of our first product, we became the health care needs of different local the first US-based biotech company to populations and serve them accordingly. open an office in Japan. Over the last two decades, we have continued to expand We have done this by establishing our global presence, and now have more ourselves in countries around the world, than 85 locations in over 40 countries. We not through satellite offices staffed by have continued to pursue this strategy, Americans, but by hiring local talent establishing a strong commercial presence that understands the health care system in Russia, India and China. Our Chinese and the regulatory and governmental investment includes the building of a $100 environments that need to be navigated in million R&D center in Beijing, where we order to ensure the best possible service to recently laid the corner stone for the new patients. We have structured ourselves in a facility. way that gives each country organization the independence and flexibility to adapt We established an early global presence to varying health care dynamics, to truly because we understood that developing be “French in France,” and “Brazilian in potentially life saving therapies carries Brazil.” with it the responsibility to ensure that the treatment is made available In establishing ourselves as an international to everyone who can benefit from it, corporation, as opposed to a US company regardless of where they live or their with international offices, we facilitated economic circumstances. In creating drug development through our ability access, we seek to partner with local to more effectively run international health care authorities to optimize the clinical trials, establish scientific ties health outcomes of their citizens. Local with researchers around the globe investments in the countries where we do and build relationships with patient business strengthen these partnerships. We organizations in many countries. This have built and/or expanded manufacturing has helped differentiate Genzyme from facilities in the UK, Ireland, France and other biotechnology and pharmaceutical Belgium in addition to establishing R&D companies, and has been the foundation facilities in the UK and the planned site in for our global success. China. These locations also provide access 16 John Adams INNOVATION Institute
  • 19. to favorable business environments, lower Genzyme now has about 4,700 employees costs, strong government cooperation, and in Massachusetts. access to a highly trained workforce and potential partners. In addition to the highly valued links to the life sciences community, we Importantly, Genzyme’s success in building appreciate state and local recognition of a global health care company links our contributions to the area’s economy directly to the advantages afforded by the and support for our expansion efforts. Massachusetts life sciences community. We encourage the state to continue to This state is uniquely positioned to support education and training programs facilitate success in the life sciences, with that will allow companies to recruit the its wealth of universities, hospitals and right people for manufacturing and other research institutions. These world-class functions associated with the life sciences. organizations attract the best physicians Genzyme is currently building another key and scientists from around the globe, manufacturing facility in Framingham. which creates an environment capable of State support for infrastructure fostering innovation and development. The improvements there has enabled this and Massachusetts life sciences community is a future projects by other companies to leader in the global health care community move forward. and consequently it is no accident that so many biotech and pharmaceutical Having a strong foundation in companies have placed research facilities Massachusetts along with a well-developed here. global presence puts Genzyme in a unique position to connect this state with the rest Although we appreciate the value of our of the world. Genzyme and others in the global investments, we built our first and Massachusetts life sciences community most important manufacturing facility are making new medical advances every here in Allston, Massachusetts, because day that hold the promise to transform we recognized, given the challenges of patients’ lives. As we continue to grow, we biologic manufacturing processes, the look forward to helping the state maintain advantages of having a highly skilled work its leadership in this area, and bringing force and close proximity to the scientists more Massachusetts-grown innovations to who developed those processes. We patients around the world. ■ have continued to expand our presence in Massachusetts over the years, most notably in Framingham. Of Genzyme’s David Meeker, M.D., is Executive Vice 12,000 employees, approximately 2,200 President and Chief Operating Officer are in Framingham, where we have key at Genzyme. Dr. Meeker is responsible R&D and manufacturing operations. Along for Genzyme's commercial organization, with our headquarters in Cambridge’s overseeing the company's business units, Kendall Square, and other Cambridge, country management organization, and Waltham, and Westborough locations, global market access functions. He works to maximize the potential of the company's broad portfolio of products, most of which are in their growth phases. 2009 Index of the Massachusetts Innovation Economy 17
  • 20. Designed in Massachusetts Harry West, CEO, Continuum ne of Massachusetts best- neighborhood, the company began to kept secrets is its world- grow. At its foundation, Continuum was class cluster of excellence part of an ecosystem of companies in in design. Our company, places like Lexington, Bedford, Boston, Continuum, belongs to an Maynard, Canton and Newton where other ecosystem of 40,000 – 50,000 companies were forming and flourishing, architects, graphic designers, product or failing and thereby providing the designers and other creative professionals. resources for new companies to emerge. How does a cluster of excellence get When Gianfranco and Jerry needed started? The essential qualities of a place, talent, they were able to recruit from its geography, its legal environment, other companies in the area that had and its human capital matter a great passed the peak of their business cycle deal. Often, the particular genius of an or were reengineering to be more individual is a driving force. Sometimes efficient. Those other companies, like government plays a catalyzing role. mature trees falling in a forest, made But the process is generally emergent space and provided resources for new and its evolution is difficult to predict. growth to emerge. Similarly, Continuum In retrospect, sometimes you can trace hired talented designers and engineers back the story of its creation and almost from the computer industry, which was convince yourself that it was inevitable going through a period of decline in given the presence of the right ingredients. Massachusetts as it was being eclipsed by However, once this cluster of excellence technologies and companies on the West has emerged like a rare orchid, what does Coast. it take for it to persist and grow, rather than fade away again? Continuum’s story A critical moment in our history was of growth towards global prominence is Reebok’s bold decision to hire Continuum an example of the many factors that come to help them take on Nike. In a creative into play. leap, Continuum invented the Reebok Pump, which went on to be one of the best An innovation design consulting company selling athletic shoes of all time. When we headquartered in West Newton, look back we call this “innovation”, but Continuum was founded in 1983 as a at the time it was simply the creative idea collaboration between Gianfranco Zaccai, of a design company steeped in medical whose primary training was in industrial technology putting what was essentially design and architecture, and Jerry Zindler, a blood pressure cuff in a shoe. That is a physicist and engineer. They built the innovation: uncovering valuable ideas and company around the idea that by working capabilities that no one has thought of together they could improve upon the old before, then developing those ideas so model of designers and engineers working that they can be profitability realized and separately and “throwing ideas over the utilized. wall” at each other. They were right. But the success of Continuum as a company The Pump spurred a pivotal moment in is the result not just of this idea; it is also Reebok’s history, making them bigger a result of the fact that the company was than Nike for a few years. It was also a located in a state with a ready source of turning point in the history of Continuum: talent and customers. it propelled the firm towards being a global consumer innovation design firm. From the vision of two men in a small, The company developed the broad range rented space in Boston’s South End, which of capabilities needed to be a creative at the time was shoestring-budget-friendly leader working across the world in global consumer research, strategy, brand and service design. 18 John Adams INNOVATION Institute