1. Corporate Social Responsibility
Presented by:
2010288 – Anuj Bindlish
2010292 – Ashish Kanaya
2010296 – Sarita Chowdhary
2010298 – Debashish Bagg
2010FE03 – Thebia Chloe

2.  CSR at Johnson and Johnson
 Johnson & Johnson
 Johnson & Johnson, India
 Corporate social responsibility
 Definition
 Value creation through CSR
 Why/ for whom CSR J&J perspective
 CSR initiatives
 Healthy Future 2010
 Contributions of J&J in 2010
 2010 achievements
 Healthy Future 2015

3. The world‟s largest and most comprehensive
manufacturer of health care products
 Founded in 1886
 Robert Wood Johnson => first president of J&J
 Headquartered in New Brunswick, New Jersey
 Sales of $62 billion in 2010
 250 operating companies in 57 countries
 114,000 employees worldwide
 Customers in over 175 countries
http://www.jnj.com

4. 50 years of development in India
 Founded in 1947
 Founder, Mr. Patrick Whaley
 Johnson‟s Baby Powder first product
 Ranked best place to work in
Healthcare sector
 2,000 employees country wide
 Heads
 President
 Managing Director – Medical
 Managing Director – Consumer
http://www.jnjindia.com

5. Product People
Patients,
doctors Employees
Commitment
Shareholders Society
Planet
Profit
The first text : 1943

6.  CSR at Johnson and Johnson
 Johnson & Johnson
 Johnson & Johnson, India
 Corporate social responsibility
 Definition
 Value creation through CSR
 Why/ for whom CSR J&J perspective
 CSR initiatives
 Healthy Future 2010
 Contributions of J&J in 2010
 2010 achievements
 Healthy Future 2015

8.  Word was coined and first used in
 „Social Responsibilities of the Businessman‟ by William J. Bowen
published 1953.
Davis (1973)
“the firm's consideration of, and response to, issues beyond the narrow
economic, technical, and legal requirements of the firm . .. (to)
accomplish social benefits along with the traditional economic gains
which the firm seeks.”
Carroll (1979)
“the social responsibility of business encompasses the economic, legal,
ethical, and discretionary expectations that society has of organizations
at a given point in time.”
Frederick (1986)
“The fundamental idea of 'corporate social responsibility' is that business
corporations have an obligation to work for social betterment.”

10. - Johnson &Johnson
Core parties interested in creation :
Shareholders • Cost reduction
- inidividuals • Time reduction
- pension funds
- institutional investors • Quality assurance
- business owners
Natural supplies
Distribution
Material End user
Plant Center
supplies
Transport Production Wholesale Retail
partners
Manufacturing Suppliers Internal External Controls Marketing Partners
- material suppliers - Employees - Customs - co-marketeers
- banks - Unions - Inspections - licencees
- transport firms - Quality/ Safety control - wholesale
- co-manufacturers - retail
- ad agency
http://www.jnj.com

11. - Johnson &Johnson
Main concerns for the creation of
value chain
• General interest
Supplies
- environmental Manufacturing • Ethics
organisations - Environmental pollution • Environment
- human rights - Social organisations • Social concerns
- media - Diversity organisations
- “corporate watchers”
- neighbours - NIMBY
Natural supplies
Distribution
Material End user
Plant Center
supplies
Transport Production Wholesale Retail
partners
Social debate Moral judges Consumer organisations
- equal treatment of - profits - safety
employees - triple hat - healthy
- family opportunities - media - ethical
- social contributions - desirable
http://www.jnj.com

12.  CSR at Johnson and Johnson
 Johnson & Johnson
 Johnson & Johnson, India
 Corporate social responsibility
 Definition
 Value creation through CSR
 Why/ for whom CSR J&J perspective
 CSR initiatives
 Healthy Future 2010
 Contributions of J&J in 2010
 2010 achievements
 Healthy Future 2015

13. CSR activities at

14.  Initiatives directed to community
 Helping other philanthropic organizations
 Good food at New Jersey
 Raising and educating aids at Ethiopia
 Midwives assistance at birth
 Reducing mental health stigma with Jobs and self
confidence at America etc.
 Initiatives directed to employees
 Initiatives directed to suppliers
 Initiatives directed to environment

19. CSR Initiative of Johnson & Johnson

20. Initiative Goal Measures/ Target
increase public understanding of 100 community health
responsibility to
basic health education initiatives
communities
indicators launched across 25 countries
1. employee engagement
health-conscious 1. Foster an extraordinary
2. “culture of health”
and safe workplace environment
programs
employees in the 2. Achieve benchmark safety and
3. health risk assessment
world health performance
4. fleet safety performance
1. WHO prequalification
1. Build R&D partnerships
2. Ninety least-developed
2. affordable access to HIV and
Advance global and middle-income
tuberculosis treatments
health countries
3. Improve affordability of our
3. 200 million doses of
medicines
mebendazole

21. Initiative Goal Measures/ Target
legacy in 1. Reduce the 1. 20% reduction in CO2 emissions
safeguarding the environmental impacts 2. Increase on-site renewable and
planet of our operations clean energy capacity
2. sustainable design of 3. 10% reduction in water
our products consumption
4. 10% reduction in waste disposal
Partnering with 1. Establish sustainable 1. $1 billion in spend with diverse
suppliers that procurement criteria suppliers on sustainability goals
embrace 2. Reinforcing HR 2. All critical employees receive
sustainability policies and educating human rights training
supplier of their rights 3. All palm oil and derivatives are
sourced from certified sustainable
sources

22. Initiative Goal Measures/ Target
enhanced 1. Share product 1. share product sustainability
transparency and sustainability information
external information 2. stakeholder engagements and new
collaboration 2. Engage key collaborations are reported
stakeholders on publicly
sustainability concerns 3. Economic and sustainability
and opportunities reporting is enhanced online
3. Enhance sustainability
reporting
measurement in 1. increasing our 1. Number of major philanthropic
philanthropy philanthropic partners‟ programs
capacity 2. Percentage of major philanthropic
2. Measure program programs
health outcomes