Even amongst the myriad options available in social media, email marketing remains one of the most effective means of communicating with your target market. In this update we're sharing ten reasons we think you should use email marketing in your business.

1. 10 reasons your business should
use email marketing
www.TheMarketingShop.ie

2. It’s Cheap!
Social networking might in theory be FREE but man-
hours, ads and dedicated apps cost. Email marketing
software is readily available on a low cost monthly
subscription, on a pay as you go basis or for those
starting out there are indeed FREE options available!
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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3. You can personalise it
Don’t randomly send a tweet or post an update in the
hope that your target gets the message or is indeed
online at your chosen time. Craft a personalised
message and have it delivered to their inbox for
opening at a time of their choosing.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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4. Segmentation
If you’re clever with your database you can learn a
whole lot about your clients and potential clients and
where there are differences amongst them, you can
segment your message to communicate the right
message to the right people.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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5. Shelf-life
Social media updates vary in life-span and you can’t
affect this as there are too many variables beyond
your control. An email on the other hand is delivered
directly to your target and will sit in their inbox until
they choose to open or delete.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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6. You’re master of the design
Characters, formats and terms of service can dictate
how you communicate with your following on social
media. With email you choose and once it’s
compliant with legislation you’re free to share as little
or as much as yo wish with content of your choice.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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7. Statistics
Some of the social networks offer an insight into
activity but with email marketing run properly you
can drill down to a level of detail that can tell you a
lot more about those who are really interested in your
offering.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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8. It’s highly portable
Most networks will offer you the option to view with
images displayed, as text only or more frequently in a
responsive layout which suits our general move
towards mobile devices.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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9. You can build relationships
Using email effectively opens up a range of new means
to communicate such as birthday greetings, sneak
previews, exclusive offerings and lots more. Those on
your database have invited you into their inbox, use
this space carefully and you’ve got them for life!
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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10. Customer feedback
While it might be easy to ask for feedback in a public
forum such as a social networking community, people
may be hesitant to give their true opinion. Others
might be a little more vocal than you as a business are
comfortable with. With email you can tailor your
research more discreetly and engage with the end-
user without a crowd keeping an eye on proceedings.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at
http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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11. It’s social media friendly
The right content is great for social media sharing.
Think about all of those daily-deal websites you’ve
registered with or seen offers from? Just about all of
their content first came to the sharers attention via
their inbox.
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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12. Not convinced?
Test it, try it or ask an expert in the
field for a little help – you won’t look
back!
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at
http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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13. Why not connect with us?
Interested in more of Marketing & Social Media
updates?
http://themarketingshop.ie/our-blog/
https://www.facebook.com/TheMarketingShopIreland
https://twitter.com/marketingdebbie
http://feeds.feedburner.com/themarketingshop/PznS
https://plus.google.com/109074280707359123721/posts
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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14. www.TheMarketingShop.ie
All content copyright The Marketing Shop, Ireland 2011-2013
Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/
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