This document discusses the growing popularity and use of social networking sites such as LinkedIn, Facebook, and Twitter. It provides statistics on the large number of users each site has and notes that social networking allows Rotarians to connect online and help provide service through fellowship. Tips are given on using social networking sites for professional networking and relationships as well as maintaining an appropriate online presence.

1. social networking...gaining credibility with linkedin, facebook& twitter Rotary Club of Aurora August 4, 2010

2. rotary international Rotarians help provide service through fellowship and social networking is one of the many ways Rotarians are connecting online. Visit Rotary International’s official networking pages and join the conversation. http://www.rotary.org/en/mediaandnews/multimedia/social_networking/Pages/ridefault.aspx

3. LinkedIn 70+ million users Facebook 500 million active users, HALF log on every day Twitter Over 105 million registered users the numbers

4. who is online? 46% of American adult Internet users have a profile on an online social network site 61% of people with online profiles have annual household incomes of more than $50,000 45% of people with online profiles are college graduates 54% female, 46% male 28% use social networking to make new business or professional contacts and/or promote themselves or their work ~ Pew Internet & American Life Project Survey

5. who’s online Google Ad Planner Data, April 2010

6. why? Word of mouth on steroids!!

7. it’s all about… Relationships, Relationships, Relationships!

9. Be a resource

10. Combine professional & personal posts

11. Don’t let people forget you

12. Grammar, spelling and punctuation DO count!

13. Do not ever lie, swear, tell bad jokes and so on

14. Watch posting too much religion or politics

16. getting started! Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting!

17. linkedin Exists to help you make better use of your professional network and help the people you trust in return Over 70 million members in over 200 countries and territories around the world A new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Average user is over 41 years old and earns more than $100,000 per year

18. linkedin

19. linkedingroups

20. facebook More than 500 million active users More than 250 million users log on at least once each day More than 2/3 of users are not in college The fastest growing demographic is 35 years old and older Average user has 130 “friends”

21. facebook

22. facebookfan page 73,656 people “Like” this page

23. twitter A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?” Over 105 million registered users Messages can only use 140 characters More than 50 million tweets per day 40% of users earn more than $50,000 per year

24. twitter

25. twitter

26. time management

27. is it worth it? YES!!

28. it’s all about…

29. contact info Deborah Krier (303) 594-8930 deb@debkrier.com www.debkrier.com debkrier.wordpress.com These slides can be found at: www.slideshare.net/debkrier ©2010, Wise Women Communications, LLC; unless otherwise noted.