This document discusses using social media platforms like LinkedIn, Facebook, and Twitter for professional networking and marketing purposes. It provides statistics on the user bases of these platforms and gives tips for using each one effectively. Some of the key tips include always maintaining a professional online presence, focusing on building relationships, regularly posting to maintain visibility, and being consistent across platforms. The document advocates sticking with social media marketing over time to see results and adapting to new trends.
2. The numbers LinkedIn 60+ million users Average user: 41+ years old, AHI over$100,000 Facebook 400 million active users, HALF log on every day Fastest growing demographic: 35+ years old Twitter Over 50 million Tweets per day 40% of users earn more than $50,000 per year
3. The numbers YouTube 71 million unique users each month 75% of Americans watched online video last month Digg 49% of users are over 35 years old 32% earn more than $100,000 Others include: flickr, StumbleUpon, reddit, del.icio.us and hundreds more!
13. Grammar, spelling and punctuation DO count! Do not ever lie, swear, tell bad jokes and so on Watch posting too much religion or politics Do not ever post something you don’t want “someone” else to see Remember that nothing is totally private
31. Final thoughts Don’t expect immediate results Stick with it Make sure your messages are consistent across all marketing efforts Look for new trends and options Choose what works for your audience, NOT you You get out of it what you put into it HAVE FUN!