Global growth is enabled by innovation, as failure rates are extremely high without managing change. Only 14% of the original 1957 S&P 500 companies remained on the 2010 list, showing the importance of innovation for businesses to adapt and survive over decades. Regular meetings and status reports between clients and experts are needed to ensure an integrated, partnership approach across marketing channels when refining search engine marketing strategies through observation, testing, and analytics.

1. Understanding the
Growth - Global
By – Mithu deb

2. Innovation as an Enabler of Growth
The ability to manage fundamental change is key to growth -
history shows that failure rates are extremely high
S&P 500 in 1957 (year 1 for the index) S&P 500 in 2010 (year 54 for the index)
Of the 500 S&P companies in 1957, only 14%
remain on the 2010 S&P 500 list
Source: S&P Guide 2010 and S&P Library for 1957 data

3. Refine your SEM capability!!
Establish the campaign objectives
and metrics for success
Regular calls and status
Brief
meetings with client to Cross channel strategy meetings
ensure a partnership Status Campaign to ensure integrated planning
approach Meetings Planning approach
Analyse user demand,
Update Rankings User
Reporting Demand seasonality trends,
Report & Campaign Analysis competitive benchmarking
Objectives Report
and combine with forecast
and feed insight back
tools
into strategy
Observatio
Usability
n&
Refinement Study Analyse user experience,
usability and conversion path
Observe changes to rankings and analysis and feed into audit.
traffic levels and refine strategy. Gain further insight by deep
Use analytics to understand new Implement Audit
diving into Analytics
user’s intent
Provide implementation guidance Conduct Visibility, Content &
& hand hold throughout process Reputation audits and provide
detailed recommendations
Source: 3

4. Thank You !!