2. There are Two Phases
1.Telescope Phase
2.Microscope Phase

3. ART OF STARTING
1. MAKE MEANING
2. MAKE MANTRA
3. GET GOING
4. DEFINE BUSSINESS MODEL
5. WEAVE A MAT

4. Make Meaning

5. Make mantra
Worlds smallest mantra

6. 4 Examples of Power of Mantra

7. Mantra and Tag Line are Different
I. Mantra is for employees
II.Tagline is for customers

8. Get Going………

9. Key Principles of Getting Going

10. Define a Business Model

11. Tips to Develop Business Model

15. Weave a MAT (Milestone, Assumptions, Tasks)
MAT is used to
prevent scattering

16. Milestone for Every Start-up
2
4
Complete design specification
1
Achieve Break even
3
Prove your concept
Raise capital

17. ASSUMPTIONS
1 PRODUCT/SERVICE PERFORMANCE
2 MARKET SIZE
3 GROSS MARGIN
4 SALES CALL PER SALES MAN

18. TASK
DESIGN,MANUFACTURE AND SELL YOUR PRODUCT/SERVICE
I. Renting office space
II. Finding new vendors
III. Filing legal documents

19. ART of positioning
ANSWERS 3 IMPORTANT QUESTIONS1.why the founders started the organization?
2.why customers should patronize it?
3.why good people should work at it?

20. SEIZE THE HIGH GROUND
I. Positive
II. Customer centric
III. Empowering
EXAMPLE :TOYOTA PRIUS

21. ART OF PITCHING
• ANSWER THE LITTLE MAN
• KNOW YOUR AUDIENCE
• OBSERVE 10/20/30 rule

22. ART OF WRITING A BUSINESS PLAN
1. WRITE FOR THE RIGHT REASON
2. PITCH THAN PLAN
3. KEEP IT CLEAN
4. PROVIDE THE RIGHT
NUMBERS

23. ART OF RECRUTINING
1. Hire “A” Players
2. Hire infected people
3. Ignore the irrelevant

24. ART OF RAISING CAPITAL
1. BUILD A BUSINESS
2. SHOW TRACTION
3. CLEAN UP YOUR ACT
4. CREATE AN ENEMY
5. FIND YOUR TRAIN TICKET
Ex : Albert Einstein

25. ART OF PARTNERING
1. PARTNER FOR SPREADSHEET REASON
2. ENSURE THAT MIDDLE AND BOTTOMS LIKE THE DEALS
3. CUT WIN- WIN DEALS
4. ACCENTUATE STRENGTHS, DON’T COVER WEAKNESS

26. ART OF BRANDING
1. CREATE A CONTAGION
2. RECRUIT EVANGELISTS
3. LET 100 EVANGELISTS BLOSSM

27. ART OF BEING MENSCH
Three cornerstone of mensch hood
1. HELP MANY PEOPLE
2. DO WHAT’S RIGHT
3. PAYBACK SOCIETY

28. DIVYANSHU SHARMA