Decipher has developed an “interactive dashboard” which allows clients to view and manipulate their market research data on the fly. Decipher has taken the clear visual medium of the data reporting dashboard concept even further by giving the user control over the way the market research data is presented and combined.

1. WHY DO PEOPLE
CARE SO MUCH ABOUT CELEBRITIES?

2. WE’RE JUST AS CURIOUS
ABOUT HUMAN BEHAVIOR
AS YOU ARE.

3. OUR DATA

4. OUR DATA
2000 The year Decipher was founded
25 Years of senior-level experience
120 Number of employees
3 Offices (Fresno, Portland & LA)
0 Amount of work we outsource

5. OUR SERVICES

6. OUR SERVICES
Online Survey Programming
Sampling
Data Processing & Interactive Dashboards
Online Reporting
Custom Community Development

7. ONLINE SURVEY PROGRAMMING
And introducing
Beacon ™
Survey & Reporting tools

8. EMERGING REPORTING STRATEGIES
DATA MANAGEMENT & INTERACTIVE DASHBOARDS

9. ABOUT DECIPHER’S DATA PROCESSING TEAM
Full-time data processing staff
• Quantum powered
• Specializing in….
• Conjoint studies
• Large scale tracking studies
• Mixed-mode methodologies
Large scale data management and data mining services

10. TODAY WE’LL COVER
Traditional Data Management (where we started…)
• Data tabulations
• Database management
Technological Advancements (where we’ve been…)
• Online reporting & charting
Data Management…Evolved (where we’re at…)
• Custom data management
• Interactive dashboard reporting

11. TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN)
• Coding (in Excel)
• Data tabulations (UNCLE, WinCross)
Remember the days of keypunching?
• Excel or Access databases for normative data

12. TECH ADVANCES (WHERE WE’VE BEEN)
Client portal
• Single secure location
• Change management
• Field reporting
• Data reporting / data export
( NO TOUCH
PROCESS )
• Report construction
• Projects stored indefinitely
• Multiple / custom access levels for projects
• Easy access to survey testing & editing, field monitoring reports,
data downloads and reporting environments

20. WHERE WE’RE AT…AND WHERE
WE’RE GOING

21. DATA MANAGEMENT TODAY
•
•
•
•
Data automation
Typing/segmentation tools
Database generation
Database management
( EVOLVED!
)
• Style formats

22. INTERACTIVE DASHBOARDS
Benefits…
• Resources
• Timing
• Post Processed Data
• Customization
• Trackers
Scenario Approaches

23. DEMO TIME!

24. COMING SOON….
Cross platform
Totally no-touch
Mobile
Access from any
mobile device

25. WE’D LOVE TO
PARTNER WITH YOU
TO GET TO THE RIGHT DATA

26. BY ASKING THE RIGHT
QUESTIONS
STARTING WITH

27. WHY?

28. KRISTIN LUCK JI KIM
kristin@decipherinc.com jykim@decipherinc.com
310.713.6622 310.775.2200
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