Music video presentation

1. Jason Mraz
I’m Your’s
http://www.youtube.com/watch?v=EkHTsc9PU2A

2. Mise-En-Scene
Acoustic guitar
Location: Church, Street, House, field
Wether- Pathetic Fallacy (not a cloud in the
sky)

3. Editing
Stop motion used to show the what happens
in the initial relationship.
Color saturation filtering tinting the Lenz to
give a feel of summer love.
Green screen to place the scenes into photos
on the guitar.
Vertigo (Frame cutting) used to speed up the
movement of people insinuating the passing
of time.
watermarking to give the impression of the
sunlight causing reflection on the screen

4. Narration
1. 2
Start.0:00 Pans from Break up turns into
clouds moving to main picture on guitar
male character
(Tommy)
walk to wedding
meeting (Vertigo)
stop motion drawn by
3 Cuts between 4 2:29 talking between
memories on guitar couple – turns into
photo –Close ups-
(Photos turned to
images. Pans out see set of
photos throughout life
3:07 End. man talking

5. Target Audience
made in an open way to make it popular with
a wide variety of audience. Im targeting this
at an audience between the ages of 14 and
26, this is due to it’s lyrics which i find to be
most appealing to a younger audience.
(Psychographics) However due to a large
quantity of the Uk being townies i found a
mainstream track such as Jason Mraz’s I’m
yours would give a solid fan base, As can be
seen in the slide below.

6. 6

7. Camera angles
My music videos going to use a wide range of
angles to make it possible to establish the
characters display action and also display
levels of power and emotion throughout the
story.
close ups (show faces establish characters)
long shot (showing whole scenario)

8. Concept
Lighting used to suggest mood, happy
(Bright colours lots of light)
Pop (Lots of close up shots of artist musician)
fast paced (shows the passing of time)
pictures used to support lyrics an build
attachment to story.
Love story- common in popular songs to
have links to love in lyrics.

9. Performance
contains a lot of shots of artist performing.
Seen in a realistic situation (Love) A emotion
the majority of the people living have gone
through.
lip syncing in common places to help
audience relate.
9

10. Mindmap and basic planning
this is a simple mind-map i created with the use of (Bubbl.us), it
simply shows my train of thought to the song and my initial
ideas and how they progressed
10

11. Goodwins theory links
My video will conform to the majority of the
music video stereotypes for this genre, for
example there will be a lot of closeup shots
of the artist. showing the demands of the
label or, in this case to objectify the artist an
turn him into a image for idealization.
It will also show a link between the lyrics and
visuals showing a narration of a couple in
love an the devotion behind the lyrics “I’m
11
your’s”.