13. 12 How it works 1. People fill in personal data and needs 2. They compare the different rates 3. If they apply, the advertiser pays for the lead
14. Our mission Our business is about helping consumers sort through the overload of information they face when making many important purchases in their lives. We will help consumers compare more easily and buy more wisely through the use of our comparison website To make it work in Belgium…
15. Our business model Consumer focus Consumer Fair Advertiser focus 80% of companies Neutral Honest Transparent
16. Who are we… An 8 week old company with big ambitions To be the clear leader in the financial leads business With at least a 40-50% market share And a strong consumer image Founders Bryan Cassady Patrick Van Lammeren Wendy Wong Ewoud Huysmans
17. The Belgian Challenge Skeptical consumers Not used to buying financial services on line A small market (less € for development) No sites that have succeeded yet
19. What we will offer… Free Opportunities to provide information in our advertiser section Pay per click leadsPrice similar to google adwords, but more motivated consumers Free comparisons for your products Highly qualified pay per click leads. Price similar to direct mail, but conversion rates much higher
20. The bottom line for you A powerful way to reach consumers when they are interested in buying Lower customer acquisition costs A place to sell more than just the lowest price
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