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The future of comparison websites in Belgium
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s challenges ,[object Object],[object Object],[object Object]
NEED FOR SIMPLICITY ,[object Object],[object Object]
SEARCH FOR INFORMATION ,[object Object],[object Object],SHOWING  ADS LOOKING FOR INFORMATION
LOOKING… ,[object Object],[object Object]
Millions of sites… 2.2 million sites / 50,000 searches per month = 40 sites per search (NL)   520 site per search (FR) !!
Competition  is tough
But hard is it really ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPARISON WEBSITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How they work… 1. People fill in personal data and needs 2. They compare the different rates 3. If they apply, the advertiser pays for the lead
A simple business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Margins not hurt by comparison websites ING.nl BE ING.Be
Webjuicer General
Webjuicer General
A booming Business
Turnover BeatThatQuote.com
Online verzekeren is het tweede internetproduct in Nederland Serge Fenenko  ( Novocortex ) woensdag 6 februari 2008, 13:12 Rubriek:  Cijfers en feiten  |  Trends  | Bekeken: 8551 keer (4861 keer doorgeklikt)  21% that looked on-line bought on-line
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forrester research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iprospect (NL) http://www.checkit.nl/pdf/whitepaper_internet_en_financiele_dienstverlening.pdf
now Jan Hilde
week 1 family & friends bank websites
Webjuicer General
Webjuicer General
week 2 A new  bank found on internet
week 3
week 4
The net result ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A lose / lose business model
Summary: why they work… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Belgium
The UK Comparison site Comparison site Comparison site Comparison site
Not 7 less 3 But a  log  difference something like  2 7  vs 2 3 836 K vs. .5 K
Half of Net users have heard of at least one financial price comparison site .  Belgium: 9% A quarter of Net users have used a price comparison site in the past year .  Belgium: 4%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object]
Hypotheses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Belgian consumers are also looking for financial information on line 41,5% of Belgian respondents have looked for financial product information online
Consumer information 68% 13% 41% 13% 11% 15% 11% 4% Belgian results 52%
Belgian usage is low low 8.6%
Belgian trust is low 32% = enough trust +  lots of trust 65%
Negative effects for not-listed banks? If your bank is not listed on a price comparison website, would this have a negative impact on consumer decision? Would consumers still consult your bank’s website? Language Negative impact Still consult FR 45% 89% NL 44% 90%
Planned usage is high
Imagine a site…
Webjuicer General
But we know what consumers want What other information would you like ? NL FR TOTAL Specific product details 41.55% 44.42% 44.07% Comparison of characteristics/prices of different banks 29.83% 31.15% 31.48% What product is best for you 23.10% 25.19% 24.81% Non-biased information about the product 14.31% 21.54% 16.67% Information about saving and how to pick the best product 14.14% 17.88% 15.74% Comparison of characteristics/prices of one specific bank 8.45% 11.92% 9.81% Recommendations of specialists 8.79% 10.19% 9.63% Opinions of other consumers 9.48% 5.96% 9.07% Names of companies with products I am looking for 8.45% 8.46% 8.89% Independent reports 7.93% 5.96% 7.78% Information about service level and quality 4.31% 6.54% 5.00% Other 1.90% 3.08% 2.22%
2 big issues to resolve ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Belgian Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our plan: Info + Action + Ratings Plus Ratings on suppliers
Top 5 search results for most of our sites
Building a brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our business model Consumer focus Consumer Fair Advertiser focus 80% of companies Neutral Honest Transparent
 
That means a lot of business in many categories Share of visits/ conversion rates based on data on our sites Conversion rates based on UK / Dutch results
Comparison vs. alternative media (price)
A  rough  comparison vs. CPC (google)
Participation Options ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object]

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Webjuicer General

  • 1. The future of comparison websites in Belgium
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Millions of sites… 2.2 million sites / 50,000 searches per month = 40 sites per search (NL) 520 site per search (FR) !!
  • 10.
  • 11.
  • 12.
  • 13. How they work… 1. People fill in personal data and needs 2. They compare the different rates 3. If they apply, the advertiser pays for the lead
  • 14.
  • 15. Margins not hurt by comparison websites ING.nl BE ING.Be
  • 20. Online verzekeren is het tweede internetproduct in Nederland Serge Fenenko ( Novocortex ) woensdag 6 februari 2008, 13:12 Rubriek: Cijfers en feiten | Trends | Bekeken: 8551 keer (4861 keer doorgeklikt) 21% that looked on-line bought on-line
  • 21.
  • 22.
  • 25. week 1 family & friends bank websites
  • 28. week 2 A new bank found on internet
  • 31.
  • 32.
  • 34. The UK Comparison site Comparison site Comparison site Comparison site
  • 35. Not 7 less 3 But a log difference something like 2 7 vs 2 3 836 K vs. .5 K
  • 36. Half of Net users have heard of at least one financial price comparison site . Belgium: 9% A quarter of Net users have used a price comparison site in the past year . Belgium: 4%
  • 37.
  • 38.
  • 39.
  • 40. Belgian consumers are also looking for financial information on line 41,5% of Belgian respondents have looked for financial product information online
  • 41. Consumer information 68% 13% 41% 13% 11% 15% 11% 4% Belgian results 52%
  • 42. Belgian usage is low low 8.6%
  • 43. Belgian trust is low 32% = enough trust + lots of trust 65%
  • 44. Negative effects for not-listed banks? If your bank is not listed on a price comparison website, would this have a negative impact on consumer decision? Would consumers still consult your bank’s website? Language Negative impact Still consult FR 45% 89% NL 44% 90%
  • 48. But we know what consumers want What other information would you like ? NL FR TOTAL Specific product details 41.55% 44.42% 44.07% Comparison of characteristics/prices of different banks 29.83% 31.15% 31.48% What product is best for you 23.10% 25.19% 24.81% Non-biased information about the product 14.31% 21.54% 16.67% Information about saving and how to pick the best product 14.14% 17.88% 15.74% Comparison of characteristics/prices of one specific bank 8.45% 11.92% 9.81% Recommendations of specialists 8.79% 10.19% 9.63% Opinions of other consumers 9.48% 5.96% 9.07% Names of companies with products I am looking for 8.45% 8.46% 8.89% Independent reports 7.93% 5.96% 7.78% Information about service level and quality 4.31% 6.54% 5.00% Other 1.90% 3.08% 2.22%
  • 49.
  • 50.
  • 51.
  • 52. Our plan: Info + Action + Ratings Plus Ratings on suppliers
  • 53. Top 5 search results for most of our sites
  • 54.
  • 55. Our business model Consumer focus Consumer Fair Advertiser focus 80% of companies Neutral Honest Transparent
  • 56.  
  • 57. That means a lot of business in many categories Share of visits/ conversion rates based on data on our sites Conversion rates based on UK / Dutch results
  • 58. Comparison vs. alternative media (price)
  • 59. A rough comparison vs. CPC (google)
  • 60.
  • 61.