This document provides an overview of agribusiness and the scope for agribusiness in India. It discusses that agribusiness includes all activities related to the production, processing, marketing, distribution and supply of agricultural products and services. India has varied climate and resources that provide opportunities in many agribusiness areas like production of crops, livestock, fisheries, forestry and their related processing and marketing industries. It also creates demand for agricultural inputs and services. The document highlights the growing sectors of biotechnology, organic farming, floriculture, horticulture and their importance to employment generation and the Indian economy.

1. Exploring A Wonderful Industry!
Indian Institute of Health Management Research
, Jaipur
Submitted By:
Deepal Solanki
Kuldeep Tailor
Lucky Sharma

2. AGRIBUSINESS
Agribusiness is emerging as a specialized branch of
knowledge in the field of management sciences. In this
context, agribusiness can be defined as science and
practice of activities, with backward and forward linkages,
related to production, processing, marketing, trade, and
distribution of raw and processed food, feed and fibre,
including supply of inputs and services for these activities.

3. Farming
Processing
Retail Sales
Seed Supply
AGRIBUSI
NESS
Marketing
Wholesale and Distribution
Packaging
Agri-Chemicals

4. Scope for Agribusiness in India
 India is endowed with varied ago-climate, which facilitates production of temperate,
sub-tropical and tropical agricultural commodities.
 There is growing demand for agricultural inputs like feed and fodder, inorganic
fertilizers, bio-fertilizers.
 Biotechnology applications in agriculture have vast scope in production of seed, biocontrol agents, industrial harnessing of microbes for bakery products.
 For production of marine and inland fish and ornamental fish culture.
 The livestock wealth gives enormous scope for production of meat, milk and milk
products, poultry products etc
 The forest resources can be utilized for production of by products of forestry.
 Beekeeping and apiary can be taken up on large scale in India.
 Mushroom production for domestic consumption and export .

5. Contd...
 Production of vegetables and flowers under green house.
 Trained human resources in agriculture .
 The enhanced agricultural production throws open
opportunities for employment
a) marketing,
b) transport,
c) cold storage and warehousing facilities,
d) credit,
e) insurance and
f) logistic support services.
 The farmers can be encouraged and educated to switch
over for organic farming.

6. Green House
Any framed or covered structure with controlled
environmental condition used for the production
of fruits, vegetables, flowers or growing plants and
it allows to operate by man is Green House.

7. WHERE IT SITUATED
 Market
 Accessibility
 Climatic conditions
 Water and other utilities
 Zoning regulations
 Labour supply
 Expansion

8. STRUCTURAL PARTS OF A GREEN
HOUSE
 Water and electrical lines should be located and placed
before the foundations constructed.
 The foundation should be level and provide adequate
structural support forth greenhouse.
 Structural components of a greenhouse include:
a) Ridge (top of the greenhouse)
b) Anchor support posts (main structural support)
c) Trusses (structural strength)
d) Purlins (structural strength)
e) Ventilators (cooling)
f) Cooling fans (cooling)

9. TYPES OF GREEN HOUSE
 Attached Greenhouses
 Freestanding Structures
 Connected Greenhouses

10. MATERIAL USED FOR COVERING OF
GREEN HOUSING
 Polyethylene
 Glass
 Corrugated fibreglass- Reinforced Plastic
 polycarbonate

11. GROWING OF CROPS IN GREEN
HOUSES
 Mainly crops grown on raised beds which are supplied
with proper irrigation facilities

12. GREEN HOUSE VENTILATION
 Ventilation is one of the most important components in a
successful greenhouse.
 If there is no proper ventilation, greenhouses and their
plants can become prone to problems.
 The main purposes of ventilation are to regulate the
temperature to the optimal level, and to ensure movement
of air and thus prevent build-up of plant pathogens (such
as Botrytis cinerea) that prefer still air conditions.
 Ventilation also ensures a supply of fresh air for
photosynthesis and plant respiration, and may enable
important pollinators to access the greenhouse crop.

13. USES:
 Greater environmental control
 Uniform quality production.
 Greenhouses may be used to overcome shortcomings
in the growing qualities of a piece of land.
 Greenhouses are often used for growing
flowers, vegetables, fruits, and transplants.
 Special greenhouse varieties of certain exotic crops.

14. The Three Major Segments of
the Horticulture Industry
 The growth and use of plants for their beauty is the
area of horticulture known as ornamental
horticulture
Ornamental horticulture involves the production and use
of flowering and foliage plants used both indoors and
out.

15. Different Segments of the
Ornamental Horticulture Industry
 Ornamental horticulture, which is one of the three
segments of the horticulture industry, can itself be
broken down into two categories
 These are floriculture and landscape horticulture
 Both involve the use of flowering and foliage plants
 Foliage plants are those used for their colorful greenery or
leaves

16. Contd...
 Floriculture is the area of horticulture associated with
cut flowers, potted plants, and annual bedding plants
• Producing, transporting, and using flowering and
foliage plants is known as floriculture.
 Before plants are placed in the landscape, they are
grown and cared for in a nursery
 A nursery is a place which specializes in starting plants,
shrubs, and ornamental trees which can later be
transplanted to landscape areas
 The production and use of plants to beautify the
environment is landscape horticulture

Landscape horticulture also includes designing landscaping
plans and landscape maintenance

17. HORTICULTURE
 The horticulture industry is the combination of
scientific, technological, and production activities that
ensure the satisfaction of the consumer

18. 3 major segments of the
horticulture industry???
 The growth and use of plants for their beauty is the area of
horticulture known as ornamental horticulture.
 Ornamental horticulture involves the production and use
of plants used both indoors and outdoors.
 Because of the use of green plants, the ornamental
horticulture industry is often referred to as the “green
industry.”

19. Segments of the ornamental
horticulture industry
 Ornamental horticulture can itself be divided into two






categories.
floriculture and landscape horticulture
Both involve the use of flowering and foliage plants.
Foliage plants are those used for their colorful greenery or
leaves.
Floriculture is the area of horticulture associated with cut
flowers, potted plants, and annual bedding plants.
Producing, transporting, and using flowering and foliage plants
is known as floriculture.
Poinsettias, carnations, philodendrons, and petunias are names
of common plants associated with floriculture.

20. Why is the ornamental horticulture
industry important??
 Floral production is the growing of flowering or foliage
crops to maturity.
 Floriculture is an international, multibillion dollar
industry.
 Mature plants can be sold as cut flowers or foliage, potted
flowering plants, foliage plants, or bedding plants.

21. Contd..
 The National Agricultural Statistics Service reports
that in 2004 floriculture crops were worth $5.2 billion
on the wholesale market.
 California, Florida, Michigan, Texas, and New York led
the nation in wholesale floriculture production.

22. SCOPE OF HORTICULTURE
 Wholesale florists sell both floral products and
materials used in floral designs.
 Jobs and occupations related to the wholesale floral
industry include manager, buyer, and salesperson.
 A retail florist shop is a business in which people can
find floral products.
 Jobs and occupations related to the retail floral
industry include store manager, sales clerk, and
designer.

23. Case Study...
Agribusiness 12-14Success Story.docx