Ashwamedh Kalamanch's Drawing Competition 2010 (AKDC10) was the first ever event done by a newly formed group Ashwamedh Kalamanch by Deepak Doddamani. Being a new player in the Market and being completely new to event management the group managed to carry out the event successfully. The plan and story behind the success has been presented here for students of Marketing. You can also checkout blogspot for more details about Ashwamedh Kalamanch.

1. ASHWAMEDH KALAMANCH’SDRAWING COMPETITION 2010 Prepared by: Deepak Doddamani www.ashwamedhkalamanch.blogspot.com

3. Drawing Competition 2010

4. Objectives

5. Market Selection

6. Marketing Strategies

7. Event details

8. Event Output

9. Conclusionwww.ashwamedhkalamanch.blogspot.com

10. Ashwamedh Kalamanch Ashwamedh Kalamanch is an art & culture centre Mumbai. Objectives: 1)To promote, propagate Indian art and culture through various camps. 2) To increase awareness about various performing and visual arts. 3) To encourage children to use their creativiy and contribute to arts. www.ashwamedhkalamanch.blogspot.com

11. Ashwamedh Kalamanch’s Drawing Competition 2010 (AKDC10) Ashwamedh Kalamanch organized an all Mumbai level drawing competition in association with Samarth Vidyalaya, Vidyanagari. The drawing competition was followed by a seminar by experts. The seminar covered career opportunities in art and culture. The exhibition of selected drawings by participants were put-up in the hall for parents. www.ashwamedhkalamanch.blogspot.com

12. Objectives of AKDC10 To enter in the field of event management. To give a platform to students who are good in drawing and takes it seriously. To encourage students to take-up drawing subject seriously by making them aware of careers ahead. To create brand awareness of Ashwamedh Kalamanch. To raise fund for Educational charitable trust through this event. www.ashwamedhkalamanch.blogspot.com

13. MARKET RESEARCH Total Market : Mumbai and Mumbai Suburbs Potential Market : Santacruz Targeted Market : Kalina and Vakola Target : 500 plus students (approx.) Students of all mediums Std. 5th to 10th targeted. www.ashwamedhkalamanch.blogspot.com

15. Invitation to 50 schools in Kalina, Vakola, Santacruz East and West area.

16. Personal meeting with drawing teachers .

17. Handover Event details, forms & poster to schools.www.ashwamedhkalamanch.blogspot.com

18. EVENT POSTERS MARATHI POSTER ENGLISH POSTER www.ashwamedhkalamanch.blogspot.com

19. Marketing Strategies contd…. News paper Advertisement: Advertisement in Mumbai Vrutant ( Loksatta) on 14th Sept. 2010 www.ashwamedhkalamanch.blogspot.com

20. Marketing Strategies contd. Leaflet distribution LEAFLET Paper Insertion is done in almost all the important residential areas of Santacruz (East). Newspapers prefered : 1) DNA 2) Times of India 3) Loksatta 4) Maharashtra Times www.ashwamedhkalamanch.blogspot.com

22. Event websites like Kya kare, Sulekha event page etc used.

23. Click India, Quicker etc FREE AD sites used for Advertisement.

24. Event Details Mails are sent and forwarded using GMAIL. www.ashwamedhkalamanch.blogspot.com

26. Drawing and Animation classes in Santacruz and near by areas targeted for students as well as sponsorship.

27. Gained sponsors in Santacruz (E) area.www.ashwamedhkalamanch.blogspot.com

28. SPONSORS www.ashwamedhkalamanch.blogspot.com

29. EVENT DETAILS EVENT : ‘Ashwamedh Kalamanch’s Drawing Competition 2010’ (AKDC’10) Theme : Creative dreamer Date: 3rd Oct 2010 Venue: Samarth Vidyalaya, Vidyanagari, Santacruz (E), Mumbai – 400098. Eligibility : Std. 5th – Std. 10th Time: Drawing competition : 10:00 a.m. - 1:00 p.m. Lunch break : 1:00 p.m. – 2:00 p.m. Seminar : 2:00 p.m. – 3:00 p.m. Prize distribution – 3:00 p.m. – 4:00 p.m. www.ashwamedhkalamanch.blogspot.com

30. EVENT DETAILS Chief Guest: Shri. Khilchand Choudhari ( J.J. school Alumini, Artist, Specialty : Landscape in watercolor, Judges Mahapor – chashak competition) Hon. Guest: Shri. D.V. Manerikar (C.E.O, Samarth Shiksha Mandal and charity trust) Judge : Shri Ravindra Jadhav Judge : Shri. Dilip Nimkar. Guest Speaker : Shri. Anand Chodankar Guest Speaker: Shri. Rakesh Seth www.ashwamedhkalamanch.blogspot.com

31. WINNERS OF THE COMPETITION AishwaryaJavkar (Sr. grp) DivyVora ( Jr. grp) www.ashwamedhkalamanch.blogspot.com

32. EVENT OUTPUT 630 Students participated Mumbai, Thane and New Mumbai students participation www.ashwamedhkalamanch.blogspot.com

33. EVENT OUTPUT BRAND AWARENESS ASHWAMEDH KALAMANCH IN EVENT MANAGEMENT www.ashwamedhkalamanch.blogspot.com

34. EVENT OUTPUT Samarth Vidyalaya & Ashwamedh Kalamanch Value addition to student’s knowledge www.ashwamedhkalamanch.blogspot.com

35. EVENT OUTPUT Platform to Student Platform to Ashwamedh Kalamanch www.ashwamedhkalamanch.blogspot.com

36. CONCLUSION Ashwamedh Kalamanch successfully competed Drawing Competition 2010. The marketing strategies and implementation of the same was absolutely focused. Target was 500 and 630 students participated in first event itself. Students participation is not an issue if the event is marketed properly and value addition is given. www.ashwamedhkalamanch.blogspot.com