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Sociala grafen
    Summan av våra kontakter och kopplingar
Familj, exen, barnens kompisars föräldrar, vänner,
bekanta, kunder, arbetskamrater, klasskompisar,
lärare, bekantasbekanta, gamla vänner, grannar,
  konkurrenter, klubbkompisar, intressebekanta
Sociala grafen
Används på olika plattformar och i olika tjänster
         Facebook, Twitter, LinkedIn
            Instagram, Foursquare
        Tripadvisor, Yelp, Reco, Ving
Sociala grafen revisited
                 Sociala grafen segmenterad
      Pro.              Pers.          Intr.
Arbetsgemenskap             Familj          Människor med
Utbildningskoppling    Personliga vänner   samma intressen.
   Kundbekanta             Bekanta
   Konkurrenter       Bekantas bekanta     Personer som man
                      Barnens kopplingar    delar upplevelser
                                                  med.
Sharing is...
                               ...sharing

  Smart                                            Snabbast
                                   Känslig

              Rolig                          Kan sin sak


                              Har koll


Positionera

                                                      Vet alltid
                      Sätta bild
Kopplingar som vi förut sett dem
  Pro.     Pers.      Intr.
Vi delar intressen
Pro.       Pers.      Intr.
Vi delar intressen
    Pro.                  Pers.           Intr.

                                   Film
                                                  Fitness


                Resor

Matlagning


                                  Sport


               Historia
Intressegrafen
Det vi gör och berättar om
     Saker vi vill göra
Berättelsen skapar stolthet
   Dela med varandra
Intressegrafen
Det vi gör och berättar om
     Saker vi vill göra
Berättelsen skapar stolthet
   Dela med varandra

   Spegel och magnet
Pro.                     Intr.                            Pers.




                             Pro.                        Intr.                    Pers.




              Pro.                      Intr.                            Pers.




                                          Pro.                            Intr.           Pers.




Pro.                 Intr.                       Pers.




                             Pro.                        Intr.                    Pers.
Utnyttja intressegrafen
         Viktiga testpunkter:
            Är det enkelt?
             Är det roligt?
        Är det värt besväret?
  Fyller det användarens behov?

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Turisthack

  • 3. Sociala grafen Summan av våra kontakter och kopplingar Familj, exen, barnens kompisars föräldrar, vänner, bekanta, kunder, arbetskamrater, klasskompisar, lärare, bekantasbekanta, gamla vänner, grannar, konkurrenter, klubbkompisar, intressebekanta
  • 4. Sociala grafen Används på olika plattformar och i olika tjänster Facebook, Twitter, LinkedIn Instagram, Foursquare Tripadvisor, Yelp, Reco, Ving
  • 5. Sociala grafen revisited Sociala grafen segmenterad Pro. Pers. Intr. Arbetsgemenskap Familj Människor med Utbildningskoppling Personliga vänner samma intressen. Kundbekanta Bekanta Konkurrenter Bekantas bekanta Personer som man Barnens kopplingar delar upplevelser med.
  • 6. Sharing is... ...sharing Smart Snabbast Känslig Rolig Kan sin sak Har koll Positionera Vet alltid Sätta bild
  • 7. Kopplingar som vi förut sett dem Pro. Pers. Intr.
  • 9. Vi delar intressen Pro. Pers. Intr. Film Fitness Resor Matlagning Sport Historia
  • 10. Intressegrafen Det vi gör och berättar om Saker vi vill göra Berättelsen skapar stolthet Dela med varandra
  • 11. Intressegrafen Det vi gör och berättar om Saker vi vill göra Berättelsen skapar stolthet Dela med varandra Spegel och magnet
  • 12. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers.
  • 13. Utnyttja intressegrafen Viktiga testpunkter: Är det enkelt? Är det roligt? Är det värt besväret? Fyller det användarens behov?