Unit-IV; Professional Sales Representative (PSR).pptx
Design principles
1. Design Principles
Graphic design principles are ways in
which elements are used together.
There are six principles that include an
interesting design.
• Balance
•Movement
• Rhythm
• Emphasis
• Proportion and Scale
• Unity
2. Balance
Parts of the design are equally distributed to create a
sense of stability.
There can be physical as well as visual balance.
Types
•Symmetrical or Formal Balance
•Asymmetrical or Informal Balance
•Radial Balance
•Vertical Balance
•Horizontal Balance
3. Balance
Symmetrical or Formal Balance
The elements within the design are identical
in relation to a centerline or axis.
12. 12
Movement
• Movement is the use of lines, colour, and
repetition to create the illusion of motion.
– Curved forms or lines
– Repetition of geometric forms
– Fuzzy lines or outlines
13. Rhythm
Repeated use of line, shape, color, texture or pattern.
Types
•Regular rhythm
•Graduated rhythm
•Random rhythm
•Gradated rhythm
17. Rhythm
Gradated Rhythm
The repeated element is
identical with the
exception of one detail
increasing or decreasing
gradually with each
repetition.
18. Emphasis
•Points of attention in a
design.
•The feature in a design
that attracts one’s eye.
•The focal point.
•Emphasis can be
achieved through size,
placement, color and use
of lines.
•The most personal
aspect of a design.
20. Proportion and Scale
•Comparative
relationships between
elements in a design with
respect to size.
•3:5 ratio is known as the
Golden Mean.
•Scale
•The proportions or size
of one part of the image
in relationship to the
other.
21.
22. Unity
• Unity is applying consistent use of lines, color and
texture within a design.
• To be harmonious.
23. Unity can be achieved through the use of similar shapes.
Unity can be achieved through the use of a common pattern.
Visual Design Principles and Elements Project Lead The Way ® Copyright 2006 Introduction to Engineering Design Unit 3 – Lesson 3.1 – Visual Analysis There are many different lists of design principles used by various occupational areas.
The rectangle has three lines of symmetry: Horizontal (blue), Vertical (red), Diagonal (yellow). The triangle has only one line of symmetry: center or, in this orientation, Vertical. You can draw two other lines of symmetry from any of the vertices to the center of the opposite side.
Visual Design Principles and Elements Project Lead The Way ® Copyright 2006 Introduction to Engineering Design Unit 3 – Lesson 3.1 – Visual Analysis This principle is sometimes referred to as repetition.
Visual Design Principles and Elements Project Lead The Way ® Copyright 2006 Introduction to Engineering Design Unit 3 – Lesson 3.1 – Visual Analysis Flagpoles, windows on buildings, stripes on awning, lights that illuminate awning all represent regular rhythm.
Visual Design Principles and Elements Project Lead The Way ® Copyright 2006 Introduction to Engineering Design Unit 3 – Lesson 3.1 – Visual Analysis The shelves get smaller and smaller.