Event : Seminar on Business Intelligence Trends Topic :Predictive Analysis Date : Friday, July 20, 2012 at 9:30am Location : Technopark Join GTech Technology Focus Group and keep updated with its activities. https://www.facebook.com/groups/270293529751354/

1. www.kreara.com | info@kreara.com
GTech Focus Group of Technology
Seminar on Business Intelligence
July 19th 2012
PREDICTIVE ANALYTICS
www.kreara.com | info@kreara.com

2. www.kreara.com | info@kreara.com
Definition
“Predictive analytics encompasses a
variety of statistical techniques from
modeling, machine learning, data
mining and game theory that analyze
current and historical facts to make
predictions about future events”
- Wikipedia
www.kreara.com | info@kreara.com

3. www.kreara.com | info@kreara.com
Applications
 Actuarial science
 Marketing
 Financial services
 Insurance
 Telecommunications
 Retail
 Travel
 Healthcare
 Pharmaceuticals
www.kreara.com | info@kreara.com

4. www.kreara.com | info@kreara.com
The Process
 Business Understanding
 Data Understanding
 Data Preparation
 Modeling
 Evaluation
 Deployment
www.kreara.com | info@kreara.com

5. www.kreara.com | info@kreara.com
Different Models
 Predictive Models
“This last transaction could be a fraud”
 Descriptive Models
“Bachelors and spinsters in Technopark are likely
to buy their lover a smart phone which costs
between Rs 5000 -10000 as a birthday gift when
they don’t mind spending Rs 35000 for their own
phone ”
 Decision Models
“Your credit score is 1/10 based on the model.
Looks like you never pay your credit card bills  ”
www.kreara.com | info@kreara.com

6. www.kreara.com | info@kreara.com
Different Applications
 Analytical customer relationship management
 Clinical decision support systems
 Underwriting
 Collection analytics
 Risk management
 Cross-sell
 Portfolio, product or economy-level prediction
 Customer Retention
 Direct marketing
 Fraud detection
www.kreara.com | info@kreara.com

7. www.kreara.com | info@kreara.com
Regress your data
www.kreara.com | info@kreara.com

8. www.kreara.com | info@kreara.com
Different Tools
SAS
IBM
SPSS
SAP Business Objects
FICO
TIBCO Spot fire
STATSOFT
R
www.kreara.com | info@kreara.com