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Presentatie Wouter de Heij - ISMC bakery institute
- 1. TOP - Value based knowledge company!
"... any business enterprise has two -
and only these two - basic functions:
marketing and innovation"
(Drucker 1954)
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 2. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 3. The cycli of kondratieff!
In 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 4. Universities and CRO’s will help you innovate!
“Our brilliant scientists,
tools and idea’s will
assist your
innovation processes!”
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 5. Universities and CRO’s will help you innovate!
“ … or kill your business :
research is not the
same as innovation …! ”
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 6. The food innovation cycle : the linear concept!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 7. The food innovation cycle : table-tennis concept!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 8. A warning to industry : you want development!!
R& D : Industry
R&D : University & CRO
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 9. From research to innovation!
Innovation €
Development
Production Sales
Market
Research (perspective)
Engineering
Costs of Design
input
Methods &
(hr)
procedures
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 10. Make, Buy or Ally!
Business
Roadmap
no X
top
Fully internal
Development
Identify Science no plan internally
Need for Potential
& Technology
Capabilities position
areas high in 5 years
Similar
yes capability Alliance
existing Strategic fit average
externally? high
R&D
Roadmap
yes low Acquire
Competitive externally
impact
low Acquire
externally
Source : Unilever R&D
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 11. Technology suppliers – crossing the chasm!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 12. Classical Food Innovations!
Context Portfolio Process Product Ingredient Supplier Packaging Claims
Current
Current
New
Current
Current
New
New
Current
Current
Current
New
New
Current
New
Current New
Current
Current
Current New
New Current
New New
Current
Current
New New
New Current
New
New
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 13. TOP - Value based knowledge company!
Bert, Frank, Wouter
Holland Food
TOP b.v.
Ventures b.v.
- People 25# @ TOP
Vegetable
Pascalised Tolling of HPP PEF/RF/MW
- Independent 25% - 90%
protein
ready meals production Equipment
products
consultants 10-20#
- IP / patents Complex data Food Equipment
…. ….
analyses Marketing manufacturing
(licensing)
- Sales offices:
Spain, UK, (France)
Valorization: Food Producers & equipment manufacturing
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 14. TFA – Marketing and Sales organisation!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 15. TFA – Marketing and Sales organisation!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 16. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 17. TOP - Value based knowledge company!
• Managing Director & Co-owner of TOP
• 25 persons (>25% growth) : BSc / MSc / PhD
• Private business oriented R&D&I service provider
• 60% (fresh-convenience) food producers,
40% equipment manufacturers (OEMs)
• Novel technology @ industry scale
• ‘Real’ food applications & Introduction’s
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 18. TOP - Value based knowledge company!
• Food Design
• Process Development
• Innovation Management
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 19. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 20. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 21. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 22. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 23. TOP – Technology platforms!
• Pascalisation (HPP)
• PurePulse (PEF 2.0)
• (E)MAP/AMAP
• Mild & Quick heating (RF, MW)
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 24. TOP - Value based knowledge company!
5
“Near-fresh” products
Quality
(emerging market)
(color,
smell, 4 BF 21 days
texture)
score 3
Proc
e ss 2
2
1
0 5 10 15
Keeping Quality (days)
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 25. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 26. PurePulse : cold preservation!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 27. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 28. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 29. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 30. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 31. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 32. De grote consumententrends!
Gezond Culinair Genot
• Van lang houdbaar naar vers • Jezelf en anderen verwennen
• Simpel. Natuurlijk. • Kitchen 24. Top koks.
Geen e-nummers
• Biologisch
Gemak Herkenbaarheid
• Vers bewerkt • Niet streek of lokaal maar
weten waar het vandaan
• Kant-en-klaar
komt
• Mee kunnen
identificeren /
sympathiseren
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 33. Herkenbaarheid!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 34. Culinair genot!
! Moshik Roth,
! 2 Michelin stars,
! ‘t Brouwerskolkje,
&Samhoud Places
! Molecular gastronomy.
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 35. Gemak!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 36. TOP - Value based knowledge company!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 37. Gezond!
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
- 38. Gezond!
=?
ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !