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25 Tools and Tips: Essential digital tactics for Public Information Officers

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Delaina Biernstein
Delaina Biernstein
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Delaina  Biernstein 25  Tools  and  Tips Essential  digital  tactics  for  PIOs @delainanicole Public  Relations  Specialist Alexandria  City  Public  SchoolsSeptember  18,  2013
This  presentation  can  be  found  online  at: www.delainadesign.com/25tools
Delaina’s  1st  Rule  of  the  Web It’s  up  to  YOU  to  learn  the  tools   by  doing,  not  by  watching.
*Google  Alerts www.google.com/alerts INFORMATION  &   MONITORING
Social  Mention www.socialmention.com INFORMATION  &   MONITORING
*RSS  Reader (AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.) INFORMATION  &   MONITORING
SOCIAL  MEDIA HootSuite www.hootsuite.com
Tweetdeck www.tweetdeck.com SOCIAL  MEDIA
*Twitter  Lists twitter.com/[YourTwitterName]/lists SOCIAL  MEDIA
Social  Bro www.socialbro.com ANALYTICS
Facebook  Insights www.facebook.com/[yourpagename]?sk=page_insights ANALYTICS
Buffer www.bufferapp.com SOCIAL  MEDIA
If  This  Then  That  (ifttt) www.ifttt.com AUTOMATION +63  others
Zapier www.zapier.com AUTOMATION +232  others
ANALYTICS SumAll www.sumall.com +21  others
ANALYTICS *Clicky  Analytics www.getclicky.com
Wufoo www.wufoo.com FORMS  &   DOCUMENTS
Infogr.am www.infogr.am FORMS  &   DOCUMENTS
Experiment  and  explore. TIP  #10 SocialBrite.org SocialMediaExaminer.com SocialTimes.com SocialMediaToday.com
You  don’t  have  to  be  a  pinner. TIP  #9
Good  tools  don’t  make  up  for   poor  content. TIP  #8
There  are  no  experts. TIP  #7
It’s  OK  to  have  a  personality. TIP  #6
Be  patient. TIP  #5
Be  social. TIP  #4
Be  social...  in  your  own  life,  too. TIP  #3
...but  keep  them  separate. TIP  #2
Be  social...  every  day. TIP  #1
Questions? Delaina  Biernstein @delainanicole delaina.biernstein@acps.k12.va.us

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25 Tools and Tips: Essential digital tactics for Public Information Officers