1. Advertising is all
about
happiness!

2. Calendar 2014
January
February
March
April
May
June
July
August
September
October
November
December

3. First Aid Snow Kit
Dedicated product placement campaign
Time frame: December 2013 – February
2014
Locations: 66 hotels from Valea Prahovei
Reach: 7710 / weekend
Activities:
Gift bag at check-in
Dedicated sampling in the room
Sampling at Breakfast
Interaction at the reception

4. cv30
publication
students edition
Locations: 34 Universities nationwide
Print run: 25.000
104 pages
Release date: 28 February 2014

5. cv30
Universities gift bag multibrand campaign
Time frame: May 2014
Locations: 20 Universities nationwide, 10
cities
Reach: 100.000
Mechanism: branded promoters distribute
cv30
gift bags at the stand

6. First Aid Summer Kit
Gift bag multibrand sampling campaign
Target: 25-55 middle and upper middle class
Time frame : 9 weekends
21 June – 17 August 2014
Reach: 100.000 hits
Locations: main swimming pools in
Bucharest
Mechanism: branded promoters distribute
FASK gift bags on swimming pools, on
weekends

7. cv30
publication
High schools edition
Locations: 600 high schools nationwide
Print run: 20.000
104 pages
Release date: 15 September 2014
Universities edition
Locations: 34 Universities nationwide
Print run: 20.000
104 pages
Release date: 10 October 2014

8. cv30
Universities gift bag multibrand campaign
Time frame: 15 October – 15 November
2014
Locations: 20 Universities nationwide, 10
cities
Reach: 100.000
Mechanism: branded promoters distribute
cv30
gift bags at the stand

9. First Aid Snow Kit
Gift bag multibrand campaign
Target: 25-55 middle and upper middle
class
Time frame : 5 weekends
20 December 2014 – 17 January 2015
Reach: 100.000 hits
Mechanism: branded promoters distribute
FASK gift bags on slopes, on weekends
Locations: main slopes in Poiana Brasov,
Predeal, Azuga, Busteni, Sinaia

10. Location Based
Advertising
Dedicated sampling and awareness campa
High
schools
Shopping
malls
Swimming
pools
Universities
Residential
Area
Seaside
Food court
universities
Parking lots
Slopes
Student
dorms
Business
Centers
Hotels

11. See you
Monday
Morning
for a coffee