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Any activity designed to create a  favorable image  toward a business, its products or policies. Publicity
PUBLICITY NONPERSONAL  PROMOTION PUBLICITY   is a   form of promotion that is  NOT PAID   for by the business or individual which benefits from it; information that is provided to the public by the media or other sources at no cost to the business. Example:  Word of Mouth
Characteristics of Publicity ,[object Object],[object Object],[object Object],[object Object]
Characteristics of Publicity ,[object Object],[object Object],[object Object]
Advantages of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object]

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11.2 Marketing a Small Business Personal Publicity Presentation 4

  • 1. Any activity designed to create a favorable image toward a business, its products or policies. Publicity
  • 2. PUBLICITY NONPERSONAL PROMOTION PUBLICITY is a form of promotion that is NOT PAID for by the business or individual which benefits from it; information that is provided to the public by the media or other sources at no cost to the business. Example: Word of Mouth
  • 3.
  • 4.
  • 5.
  • 6.