2. www.dronamobile.com
Pointers for mobile content
• Content must be aligned with your
business goals
• The sent content should be useful for the
user
• Users must be helped in achieving their
goals
3. www.dronamobile.com
How to engage mobile users
• Communicate content that is:
– Informative
– Instructional
– Entertaining
• Some ways to do this is:
– Increase social media content
– Send pre and post quizzes around interactive
content like videos
5. www.dronamobile.com
Its all about the timing
• You can always test what kind of content
should be sent at what time
– Example: In the evening people are tired and
would prefer to watch a video rather than read
a document
– Training or motivational material sent in the
mornings can boost the morale of the
employee
7. www.dronamobile.com
Attention
• The attention span of humans is short
• 4 % of page views on most websites
last more than 10 minutes Source: The Associated Press
• Most people space out during
conferences, presentations since they cant just
get up and leave
• The first eight seconds that captures the
attention of the individual (Source: Dianne Dukette and David Cornish
(2009)
• With the mobile, they get distracted even faster
8. www.dronamobile.com
Interval
• In order to keep the attention of the user, the
content has to not only be well written but
interesting as well
• Bombarding people with content through
mobile is paving your way to failure
• Research by Dianne Dukette and David Cornish
(2009) uncovered that adults can only sustain
attention for about 20 minutes
9. www.dronamobile.com
Social Media
• In today’s time, everything is social
• People want to share interesting
articles, videos, pictures etc with friends, family
and even colleagues via social platforms
• 91% of online adults use social media regularly
(Source: Hubspot)
• Having sharing buttons on content is a must
now
10. www.dronamobile.com
Feedback
• Interaction with users is essential to keep them
engaged
• Sending quizzes, surveys etc on the company
policies, events etc
• Sharing events, taking opinions on how past, on-
going and upcoming events
• Getting feedback from employees, there is 21%
higher productivity (Source: Gallup Study)
11. www.dronamobile.com
Analytics
• Drawing usage reports from the backend is
mandatory, for individual users and groups
• By analyzing reports, you can judge the
following:
– What kind of content is viewed more often at what
time
– Which user group prefers which kind of content