Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
3. Session 703: Micro Media
Review how we optimized Familius pages in last year's session
(link to that presentation is on your handout)
Discuss how Familius has applied those tactics, and gone a
step further to produce “micro content” on their site and
beyond
Explore additional micro-media trends and tactics involving
text, images, video, resources, quotes, and more...
4. – Session 703: Micro Media –
Links to slides & resources:
htttp://SlideShare.net/deltina
9. The Micro Media Experiment Part 2
Can a Company Use This Strategy for More Than One Book?
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16. Where to go from here...
You now have optimized pages and posts with keyword phrases:
In meta titles, descriptions, and tags
Used naturally throughout the text
In image names, titles, and alt text
In outgoing links
And have applied the Familius micro-media methods...
17. Micro Media: Strategy
Break content up into small pieces
Distribute widely to different platforms/audiences
Make certain it links back to your books
Increases your reach and improves discoverability
18. Micro Media?
Content that is easy to post and share:
– Short text excerpts
– Images, video, and audio
– Links
– Quotes
– Answers
Check your website first...
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20. Micro Media: Make it Sharable
Many people share without reading the full article or post
Make your content easy for micro-consumers to share!
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25. Micro Media: Gather Conent
Think about the great content you already have:
– Web pages
– Blog content
– Media kits
– Press releases
– Tip sheets
– Reviews
– Book content
26. Micro Media: Think small...
• Gather the juicy bits:
– Short excerpts
– Images
– Video
– Audio
– Links to resources
– Factoids
– Quotes
27. Micro Media: Get it out there...
• Distribute to:
– Tumblogs/Microblogs
– Image/video/presentation sharing sites
– Resource and Q&A sites
– Podcast directories
– Mobile Web
28. Micro Media: Tumblr
• Tumblr
– Tumblog/Microblog
– Blog with frequent, short posts
– Many Tumblr users are creatives
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39. Micro Media: WordPress.com
• WordPress.com
– Can use as a Tumblog/microblog
– More diverse audience
– Not to be mistaken for WordPress.org
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47. Micro Media: Pinterest
• Pinterest
– Post images and video to a Pinterest
– But make sure you have a business account
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56. Micro Media: SlideShare
• SlideShare
– An underrated presentation sharing tool that can get a lot
of exposure
– Infographics rule...
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59. Micro Media: Infographics
• Infographics
– Can provide a lot of micro media if done right
– Can be repurposed in all kinds of ways...
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69. Micro Media: Q&A
Ask this of your content:
– Does it beg a question or pose a problem?
– Does it answer a question or solve a problem?
If so, explore Q&A sites like Yahoo! Answers or Quora.com
These sites can drive a lot of traffic and improve search results
– especially in mobile voice searches
83. Micro Media: More Video
There is so much you can do with video
Consider creating very short snippets
Either in a series or as excerpts of existing video
Very short videos make great micro media content
102. Micro Media: Mobile Apps
Mobile apps are a great way to feature micro-media
Mobile device users are natural micro-consumers
There are many tools to help you build an app
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109. Micro Media: Mobile-First Tools
Though Pinterest, Tumblr, WordPress.com, and all the others
have nice mobile apps
There are other “mobile-first” apps that are nice additions to
your micro-media strategy
Instagram and Vine, specifically
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117. Micro Media: Instagram #7
Create a 15 second book trailer
Make more than one and have followers vote
Launch a contest for the best user generated trailer
Run a 15 second video review contest
What else?
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119. Micro Media: Real-Time Apps
While Instagram allows videos to be uploaded to its app
Vine frowns on the practice – they want users to take video
with their mobile device and upload it accordingly
And Vine videos are only 6 seconds
This type of “real-time” posting app is becoming popular –
especially with younger audiences
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122. Micro Media: Real-Time Apps
What would you be willing to put out there...
If you knew it would disappear in 10 minutes to 24 hours?
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124. – Session 703: Micro Media –
Presented by:
Christopher Robbins (Familius.com)
Deltina Hay (DeltinaU.com)
125. – Session 703: Micro Media –
Links to slides:
http://SlideShare.net/deltina