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5
                  SOCIAL TOOLS
                    TO GROW
                      YOUR
                    BUSINESS
Welcome - we’ll                ERIKA KEREKES
  start soon       Senior product manager, social media solutions
                                Deluxe Corporation



                               December 15, 2011
5 social tools

  We’ll talk about…
  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Blogs
  5. Communities


    …not just what and why,
           but HOW

               © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   2
What is social media?


  It’s really simple.

  Social media is   people

                                      using the                 internet

                                                                               to talk WITH other people
                                                                                              (not TO other people)




                    © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.      3
Social means….




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   4
Why social media matters


       Your
   customers
      use it.
   All the time.

           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   5
Why social media matters


               WORD OF MOUTH



      56 percent  more                                   likely to recommend a brand to
                   their friends after “liking” the brand’s Facebook page
  Source:2011 Chadwick Martin Bailey Consumer Pulse



                                    © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   6
Why social media matters




                                                $$$
         67% of B2C companies and 41% of B2B companies have
                gotten new customers via Facebook

  Source: **HubSpot State of Inbound Marketing Report 2011




                                    © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   7
Why social media matters




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   8
Why do social?


                                               Know

                                                  Like

                                                Trust




                                   BUY or
                                 RECOMMEND

           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   9
Erika’s “golden rules”


              Be yourself
              Be friendly
               Be helpful
             Be responsive
               Be honest

            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   10
Social = relationships




             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   11
Social = marketing (sort of)




             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   12
Social = leads
  LinkedIn Answers (http://www.linkedin.com/answers/)




               © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   13
Social = more leads




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   14
Social means information
  PartnerUp (http://www.partnerup.com/)




               © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   15
Social = connections
  PartnerUp (http://www.partnerup.com/)




               © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   16
Get them talking




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   17
Go behind the scenes




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   18
Speak the local dialect




             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   19
Avoid “me, me, me”




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   20
Do this…




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   21
…NOT this




     (note the deafening silence).


            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   22
Run your own deals & promos




           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   23
Be the expert




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   24
Start with a plan

   Who’s taking the lead?


   What do I want to say?


   How will I connect with my
   customers?


   What value can I add to my
   customers’ day?


             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   25
Next, take action

  1. Create a Facebook business page
  2. Sign up for Twitter
  3. Create your business page on LinkedIn
  4. Experiment with Google+
  5. Start a blog (IF you can sustain it!)
  6. Join PartnerUp to talk with other entrepreneurs




              © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   26
Then do this:


  LISTEN




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   27
And this:


   Say something new




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   28
And this:


   Reach out




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   29
And this:


   Respond




            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   30
Think before you post


                              Does it pass the



     “Who cares”
        test?
            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   31
If you need help….




         www.deluxesocial.com

            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   32
The end


Thank You
 Thank You              Thank you!
      Sign up for another webinar at
       www.BizLaunch.com/deluxe
                     @deluxecorp
              www.facebook.com/deluxecorp
                deluxesmallbizblog.com
               www.deluxeforbusiness.com

                        Erika Kerekes * @erikakerekes



             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   33

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Using social media to grow your business webinar

  • 1. 5 SOCIAL TOOLS TO GROW YOUR BUSINESS Welcome - we’ll ERIKA KEREKES start soon Senior product manager, social media solutions Deluxe Corporation December 15, 2011
  • 2. 5 social tools We’ll talk about… 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Communities …not just what and why, but HOW © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
  • 3. What is social media? It’s really simple. Social media is people using the internet to talk WITH other people (not TO other people) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
  • 4. Social means…. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
  • 5. Why social media matters Your customers use it. All the time. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
  • 6. Why social media matters WORD OF MOUTH  56 percent  more likely to recommend a brand to their friends after “liking” the brand’s Facebook page Source:2011 Chadwick Martin Bailey Consumer Pulse © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
  • 7. Why social media matters $$$  67% of B2C companies and 41% of B2B companies have gotten new customers via Facebook Source: **HubSpot State of Inbound Marketing Report 2011 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
  • 8. Why social media matters © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
  • 9. Why do social? Know Like Trust BUY or RECOMMEND © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
  • 10. Erika’s “golden rules” Be yourself Be friendly Be helpful Be responsive Be honest © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
  • 11. Social = relationships © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
  • 12. Social = marketing (sort of) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
  • 13. Social = leads LinkedIn Answers (http://www.linkedin.com/answers/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
  • 14. Social = more leads © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
  • 15. Social means information PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
  • 16. Social = connections PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
  • 17. Get them talking © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
  • 18. Go behind the scenes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
  • 19. Speak the local dialect © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
  • 20. Avoid “me, me, me” © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
  • 21. Do this… © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
  • 22. …NOT this (note the deafening silence). © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
  • 23. Run your own deals & promos © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
  • 24. Be the expert © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
  • 25. Start with a plan  Who’s taking the lead?  What do I want to say?  How will I connect with my customers?  What value can I add to my customers’ day? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
  • 26. Next, take action 1. Create a Facebook business page 2. Sign up for Twitter 3. Create your business page on LinkedIn 4. Experiment with Google+ 5. Start a blog (IF you can sustain it!) 6. Join PartnerUp to talk with other entrepreneurs © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
  • 27. Then do this: LISTEN © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
  • 28. And this:  Say something new © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
  • 29. And this:  Reach out © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
  • 30. And this:  Respond © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
  • 31. Think before you post Does it pass the “Who cares” test? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
  • 32. If you need help…. www.deluxesocial.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
  • 33. The end Thank You Thank You Thank you! Sign up for another webinar at www.BizLaunch.com/deluxe @deluxecorp www.facebook.com/deluxecorp deluxesmallbizblog.com www.deluxeforbusiness.com Erika Kerekes * @erikakerekes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33