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SOCIAL TOOLS
TO GROW
YOUR
BUSINESS
Welcome - we’ll ERIKA KEREKES
start soon Senior product manager, social media solutions
Deluxe Corporation
December 15, 2011
2. 5 social tools
We’ll talk about…
1. Facebook
2. Twitter
3. LinkedIn
4. Blogs
5. Communities
…not just what and why,
but HOW
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
3. What is social media?
It’s really simple.
Social media is people
using the internet
to talk WITH other people
(not TO other people)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
4. Social means….
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
5. Why social media matters
Your
customers
use it.
All the time.
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
6. Why social media matters
WORD OF MOUTH
56 percent more likely to recommend a brand to
their friends after “liking” the brand’s Facebook page
Source:2011 Chadwick Martin Bailey Consumer Pulse
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
7. Why social media matters
$$$
67% of B2C companies and 41% of B2B companies have
gotten new customers via Facebook
Source: **HubSpot State of Inbound Marketing Report 2011
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
8. Why social media matters
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
9. Why do social?
Know
Like
Trust
BUY or
RECOMMEND
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
10. Erika’s “golden rules”
Be yourself
Be friendly
Be helpful
Be responsive
Be honest
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
11. Social = relationships
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
12. Social = marketing (sort of)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
13. Social = leads
LinkedIn Answers (http://www.linkedin.com/answers/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
14. Social = more leads
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
15. Social means information
PartnerUp (http://www.partnerup.com/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
16. Social = connections
PartnerUp (http://www.partnerup.com/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
17. Get them talking
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
18. Go behind the scenes
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
19. Speak the local dialect
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
20. Avoid “me, me, me”
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
21. Do this…
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
22. …NOT this
(note the deafening silence).
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
23. Run your own deals & promos
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
24. Be the expert
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
25. Start with a plan
Who’s taking the lead?
What do I want to say?
How will I connect with my
customers?
What value can I add to my
customers’ day?
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
26. Next, take action
1. Create a Facebook business page
2. Sign up for Twitter
3. Create your business page on LinkedIn
4. Experiment with Google+
5. Start a blog (IF you can sustain it!)
6. Join PartnerUp to talk with other entrepreneurs
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
27. Then do this:
LISTEN
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
28. And this:
Say something new
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
29. And this:
Reach out
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
30. And this:
Respond
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
31. Think before you post
Does it pass the
“Who cares”
test?
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
32. If you need help….
www.deluxesocial.com
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
33. The end
Thank You
Thank You Thank you!
Sign up for another webinar at
www.BizLaunch.com/deluxe
@deluxecorp
www.facebook.com/deluxecorp
deluxesmallbizblog.com
www.deluxeforbusiness.com
Erika Kerekes * @erikakerekes
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33