Reaching out and communication directly to your customers allows you to send a clearer and more direct message to current and potential customers. Not only does it allow you to tailor your message based on who you are talking to but is it also cost effective. You can save money and build your customer base.

1. Benefits of Direct Marketing
Communication
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www.demandmart.com

2. Marketing, especially direct marketing
communication, allows for small businesses to
directly target and interact with consumers. As
the face of the business world has changed, so
have the variety of ways that direct marketing
communication can be delivered. In the
end, with the right type of marketing, any small
business will be able to gain customers and
leads resulting in more profitable and
measurable success.

3. What is it?
• In simple terms, direct marketing
communication is a method for small
businesses that allows business owners
and/or the business marketing team to
directly communicate with an audience.
• Often times this type of marketing can be
done successfully through the use of
email, catalogs, advertising, television
commercials, and most popularly, social
media.

4. • With direct marketing not only are small
businesses able to pin-point and target a
certain audience, the overall success of this
type of marketing is easily measurable, which
allows for a business owner to see what type
of marketing works best for his specific small
business.

5. Benefits
All companies want to be successful in the
business world but success takes a lot of
work, effort, and proper planning.
However, with the help of a well-thought out
marketing program, a small business can easily
experience plenty of growth. On the following
slides are some key benefits to using direct
marketing communication:

6. • Cost Effective
– When it comes to small businesses, especially those
that are just starting up, finding ways to be cost
effective is extremely important.
– When looking at the cost of direct marketing, the
overall price is pretty inexpensive.
– In many cases direct marketing can cost little to no
money at all. It doesn’t require an extravagant
amount of money to send out emails to a collected list
of contacts or to create a page on Facebook.com to
reach out to and talk to a specific audience.
– Of course, certain communication types, such as
television or radio commercials along with
advertisement printing can cost a bit more.

7. • Measurable
– An important part of any marketing scheme
determining how results can be measured. This
way a business can decide what needs tweaking
to provide for an even higher level of success.
– With direct marketing communication, a small
business can easily determine just how successful
its advertising methods are.
– For example, if a business sends out 2,000 emails
to possible customers and 500 of them respond
and buy a product, the business can conclude that
25% of sales can be attributed to direct responses.

8. • Relationship Building
– Most importantly, this type of marketing allows a
small business to build relationships with its
customers.
– Many businesses forget the true importance of
being able to keep in close touch with those who
have bought the company’s product and/or
services.
– Customers often like being able to receive quaint
reminders from a company that they have done
business with in the past. This ensures that the
relationship remains so that customers become
repeat-customers and not one-time deals.

9. – This is also important when it comes time to gain
new customers.
– In order to get new customers, a small business
has to become known and visible. This can be
done through all sorts of methods including RSS
Feeds, blogging websites such as Word Press and
of course some of today’s most popular social
media networking websites:
• Facebook
• Myspace
• LinkedIn, and many others.

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– Create a personalized marketing profile
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– Allow you to build business networks and share leads
– Provide an easy to use blog and newsletter tool
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– Send automatic email responses your customers