Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. We define Enablement KM as the strategies, processes, technologies and tools that drive the collection, storage, transfer and presentation of content by the sales team with personalization, localization and measurement as key success components.
Enablement KM is not just a collection of random content. It encompasses the content, processes and tools specifically created to generate & nurture leads, create sales opportunities, convert prospects to customers and, fundamentally, help sales close more deals.
This study covers the following sections:
- Executive Summary
- What is Enablement KM?
- Benefits of Enablement KM
- The Enablement KM Solutions Landscape
- Enablement KM Deployment Lifecycle
- Vendor Selection Criteria
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
There are 8 premium tools & templates linked inside of this solution study:
- Enablement KM Maturity Assessment
- Sales Enablement Framework
- Enablement KM Strategy Scorecard
- Enablement KM Vendors Matrix
- Enablement KM System RFP Template
- Enablement KM Vendor Evaluation
- MarCom Plan Methodology
- Enablement KM Metrics Dashboard
To obtain this document, visit us at http://www.demandmetric.com/register
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Executive Summary
What is Enablement KM?
Benefits of Enablement KM
The Enablement KM Solutions Landscape
Enablement KM Deployment Lifecycle
Vendor Selection Criteria
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About the Research Analysts
Our Solution Study Methodology
About Demand Metric
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Action Plan
Analyst Bottom Line
Table of Contents
3. EXECUTIVE SUMMARY
Effective Sales Enablement is a multi-stage process. In our Sales Enablement Solution Study Series, we examine each key stage of Sales
Enablement from initial marketing and sales alignment to the final deal close and revenue capture.
In this report, we focus on the Sales Enablement Knowledge Transfer or Enablement Knowledge Management (KM) as it is
increasingly beginning to be called. The acquisition, understanding and transfer of knowledge to the sales force is the core component of
Sales Enablement. When sales has the right information at their fingertips, in front of the right prospect, at the right time, more deals close. And
helping sales close more deals is the purpose of Sales Enablement.
The insights and analysis presented in this report are given to provide marketers with a comprehensive understanding of the Enablement KM
Landscape. This Solution Study will cover:
Definition of the Solution
The Benefits of the Solution
The Enablement KM Solutions Landscape
If your organization is considering purchasing a Sales Enablement Knowledge Management platform, currently implementing a
Sales Enablement Knowledge Management system or providing a Sales Enablement Knowledge Management-related
product/service, this report will provide you with fresh insights on the technology, strategies and vendor solutions.
Enablement KM Deployment Lifecycle
Vendor Selection Criteria
Action Plan & Toolkit
Enablement Knowledge Management: Insights, Landscape & Vendor Analysis