This vendor profile examines Skura Corporation, a sales enablement platform vendor founded in 1996 with over 125 employees and annual revenue between $26-100 million. The profile provides an overview of Skura's management team, core products and services, key features, industry focus in life sciences and CPG, and a customer case study. It is authored by Clare Price, VP of Research at Demand Metric, a global marketing research firm, along with analyst Kristen Maida.

1. © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile
April 2014
By: Clare Price, VP Research
With: Kristen Maida, Research Analyst
Discipline: Sales Enablement
Category: Sales Intelligence & Enablement KM
Type: Distributed Enablement Platform

2. 3
4
6
7
8
About Skura
Management Team
Core Product/Service
Key Features & Unique Strengths
Industry & Market
13
14
15
About the Research Analysts
Our Vendor Profile Methodology
About Demand Metric
9
12
Customer Case Study
Analyst Perspective
TABLE OF CONTENTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.

3. ABOUT SKURA
Vendor Profile: Skura
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Offices Contact Information Key Facts & Figures
Skura Corporation
2-1405 North Service Rd. East
Oakville, Ontario
Canada
Skura Ltd.
991 US Highway 22, Suite 200
Bridgewater, NJ
USA
Skura Europe
Oxford House, Campus Six Caxton Way
Stevenage, Hertz
United Kingdom
Website: www.skura.com
Email: sales@skura.com
Phone (Canada): +1 905 823 2040
Phone (USA): +1 866 722 2040
Phone (Europe): +44 (0) 208 834 1044
Year Founded: 1996
Ownership: Private
Revenue Range: $26M to $100M
Employees: 125
Global Presence: Canada, US, EMEA
Growth Rate (YOY): 53%
Funding: $3M in Debt Funding (BEST Funds, 2013)
Industries: Life Sciences, Pharma, Consumer Packaged Goods
Customers: GlaxoSmithKline, Johnson & Johnson, P&G, Bayer,
Amgen, Novartis
Overview:
Skura’s core products and services are based on a mobile Sales Enablement platform. This vendor profile will provide vendor information, key
features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer
solution.

4. Clare Price, VP Research – Demand Metric
Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing,
content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build
their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells
Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development,
content and digital marketing strategy, sales enablement and social media marketing.
ABOUT THE RESEARCH ANALYSTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Kristen Maida, Research Analyst – Demand Metric
Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the
organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth.
Her specialties include: social media marketing, digital marketing, content marketing & management and business process
development.
Vendor Profile: Skura

5. ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs,
and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a
library of 500+ premium tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and
making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000.
To read the rest of this Vendor Profile, become a Demand Metric member today!
Vendor Profile
© 2014 Demand Metric Research Corporation. All Rights Reserved.