2. Final concept
• We will use a girl and a boy as a couple. The
boy will be in control of the relationship and
this will lead to them arguing and fighting. We
could use different locations and scenes to
show this. It will consist of a parallel, narrative
structure as the video will have a storyline.
3. Final USP
• Our USP is the way we are going to use a
parallel structure and represent emotions
through our different scenes with the use of
impressionist.
4. Final idea
• We have chosen to take forward all of our
ideas and combine them together as we
believe that they will all relate and make it
more interesting having more of a range of
scenes.
5. Target market
• Our target market will be ranged from teenage
upwards as this age is roughly the age group
that are fans of Rihanna and are interested in
music and new videos that are released.
