1. Crowdfunding
charitable projects
Attracting funds from the crowd
for social good
Daria.alekseeva@te-st.ru

2. Crowdsourcing

3. What is crowdsourcing for?
Information Expert review
Resources
Free time

4. 1714 John Harrison

5. First Oxford
1858
Dictionary

6. Crowdsourcing always was there,
But that is internet that wasn’t
Crowsourcing – is a method of solving tasks or
create value by uniting like-minded people online

7. CROWD +
FUNDING
CROWD + SOURCING

8. Funding art projects
Часть II

9. Kickstarter
Who attracts funding: designers, scientists, musicians,
Проекты в сферах искусства, комиксов, танцев,
IT-pros. моды, театра, музыки, фотографии и др.
дизайна,
Limitation: only USA projects

10. Stats of Kickstarter
Продажи
3175
7496
were funded
didn’t accomplish the budget
in process
9700

11. Indiegogo.com

15. Russian IndieGoGo
Text
Дата запуска: осень 2010 г.
География: от Петербурга до Владивостока
Собранные пожертвования: 195 398 р.

16. My teacher
Проект «Мой учитель»
БФ «Кто, если не я»
Дата создания: 2010 г.
Собрано 1,5 млн рублей
Now you can support the initiative of a local
Выполнен 1 проект
teacher

17. Upsala circus Цирк
Упсала
Everyone can choose a part of marquee and
brand it. Money attracted will be spent on charity
needs.

18. Crowdfunding for social ads
http://www.advertactivist.com/
Why??
Advert Activism
Anually $428 bln are spent for commercial ads

19. Social projects
Social entrepreneurship
Часть III

20. Crowdrise
www.crowdrise.com
Was created: September 2009
Additional function: Bonuses for people who give

23. Start some good
www.startsomegood.com
• Social eterprise
• Top: microfunding, agricultural
projects and eco-tourism
• Activation period: 7-90 days

24. Ioby - eco projects
http://www.ioby.org
• $174618 gathered so far;
• 101 projects funded;
• 78% projects funded;

25. Global Giving Fund
http://www.globalgiving.org

26. Armenian projects @ Global
Giving Fund

27. Armenian projects @ Global
Giving Fund

28. Armenian projects @ Global
Giving Fund

29. Rusyny
Started: 2012
Hybrid idea: society + business
www.rusini.org

30. Rynda.org
http://www.rynda.org

31. Tugeza
www.together.ru

32. RosPil
http://rospil.info/

33. Crowdfunding of Charity on
Russian Groupon

34. Stats. Recommendations
Часть IV

35. Stats (2 years)
$ 32 mlns $ 123 mlns
12 000 projects 31 000
in 2010 projects
in2011

36. For comparison
Примерно $8
млн.

37. Traditional
mistakes

38. Common problems
• Low level of private funding
• Under-developed payment
systems
• No tax-free rule for donors

39. #1 We opt-in the platform for
crowdfunding

40. #2 People can’t donate
They can, if only you could fix the
following:
•you ask of something unclear
•you have poor pictures
•application is not up to date
•not many people donates so far
•broken URL-links

41. #3 Gathered money... Now
ONLY crowdfunding!
• Diversity of resources
• Longterm funding
• Goal-setting

42. WOW effect
n t
k now don’
un u
hen nd yo
a t w ate a ing
gre don nyth
it’s ple a
o to do
pe d
nee
it’s b
story ad when
only to share there no
on th a s
em nd you uccess
r ely

43. Who gets what

44. Reasons to donate:
Revenue sharing;
Join the idea;
Charity.

45. Platform owners:
- take sponsors fee
- take commision
(4-15%)

46. Bonuses for social investors
• Thanks from project authors
• Product as a gift
• Advertising
• Лотереи, игры

47. te-st.ru
facebook.com/TeplitsaST