1. Small Business Marketing Tips:
Build a List
1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

2. Small Business Marketing Tips
Small Business Marketing Tips: Build a List ( Please )
Small business marketing tips and here we have possibly the most valuable one. Build a list. This can be
off or online. Preferably both. Here’s another phrase you’ll grow sick of: The money is in the list.
You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! First of
all, let’s answer the question, “What is a list?”
A list in Internet marketing terms is a database of contact information for your prospects. So if you have
a product or promote products about gardening and I sign up for your list, I’m a prospect that you can
market to repeatedly until I unsubscribe.
So why is building a list so important? Now for most business owners this will be very logical as prospects
can be marketed to just as we suggested yesterday. Imagine if you are looking at an online business as
an additional steam of income. Such as affiliate marketing ? Well a list will be important here as well.
Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working
what you’ve learned and you are creating this into some traffic for your affiliate links.
Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in
your niche straight through your affiliate link to the product owner’s site.
They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of
every 100 people you sent bought the product and your share was £26.00 (as an example). You earned a
cool £2,600 this month – good for you!
But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re
now on the product owner’s list, not yours. So what he’s going to do is send them more offers over the
coming weeks.
After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for
products that complement the original one they bought. That money goes to the product owner, not you
– because you passed on building a list the first time around.
2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

3. A better way to build an Internet marketing business is to start with a list from day one. Before you let a
single person slip through your link without capturing their name and email address, have your system
set up to build a list.
Now in the traditional offline marketing world. This is a well-known concept. Actual buyers from one
store are more likely to go back again and purchase. A significant amount of my income seems to end up
at M and S, Amazon and Itunes J
So building a list of both potential prospects and actual customers will stand you in good stead.
Imagine you have a list of buyers on a database and you make a special offer just for them. This can
work well at season times of year especially. At the moment we are just into December and the
Christmas madness is starting. How good as a consumer is it when one of your favorite online retailers
offers you a discount. The possibility of purchase is high.
There are many database systems out there.
Act is one that many traditional business owners use.We focus on our online business so we use Aweber
as our system of choice. Fundamentally because it is cheap and easy to use.
You can have unlimited lists for different niches using this simple tool Aweber, which costs $19.95 a
month ( about £12 in UK money ) Every day you can log in and see how many people have signed up, and
you can create automated messages to send out to help convert your list into more sales. It also
integrates with lots of other services that enable you to take payment online.
Click Here for AWeber Details
Starting getting your plans in place now for an amazing 2011 building a list has to be one of them.
With just a few shopping days to Christmas why not just stay at home this weekend. With a nice glass of
mulled wine. (From M and S of course Christmas shopping is so much easier online. Amazon will even
wrap them for you!
Whatever you do have a good one . The Christmas Decks are going up at the Old School!
To You and your online success
Denise and Sharon
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

4. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk