A presentation to the 2.0 Council: http://2.0council.org/

1. 2.0 council
denise howell
bagandbaggage.com
hello world: the 2010 web and
the enterprise
09.17.09

2. 2010 web: not your parents’ communication tool

4. commercial noncommercial
business
personal
educational
sociologically and socioeconomically: efforts to
distinguish between arenas and contexts fail

5. eschew social media if -
you’re engaged in criminal acts and
prone to be up-front about it...
you’re abrasive - people leave you
caustic voicemails? death or other
unpleasant threats?...
you’re likely to disclose confidential
information...
you’re incapable of expressing yourself
in 140 characters or less...
you’re incapable of simplicity and
directness...

6. “Be careful what you
post on Facebook...”
decide how you’re going to
present your various selves online
Obama uses social media,
blends personal and professional,
and remains credible

7. hot spots and implications
• security, access issues
• “identity hacking”
• your own worst enemy: IP protection/licensing, IP infringement,
defamation, fraud, regulatory issues, confidentiality
• 3rd party complications: defamation/harassment (don’t feed the trolls),
infringement, your liability for their contributions
• global jurisdiction; disparate local legal standards (strategic response
decisions; e.g., Turkey, China, Brazil v. India)

8. How much “cyberspace exceptionalism” (Prof. Goldman)
will courts tolerate?

9. If you’re not, someone is.

10. leaks happen. they tend not to be this funny.
crisis response decision tree: get lawyered up, or have fun with it?

11. the accidental hacker (there’s the other kind, too)
facebook.com/yournamehere -
no ICANN for social media

12. you can do plenty of damage without social media
confidentiality, ethics, legal obligations are cross-platform
have simple policies+training - and quick, direct crisis response

13. “hello world: the 2010 web and the
enterprise”
denise howell
bagandbaggage.com
slides at
http://www.slideshare.net/denisehowell
q&a - discussion

14. licensing and credits
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letter to creative commons, 543 howard street, 5th floor, san francisco, ca 94105 USA
•chris anderson of TED by robert scoble
•sndrv 2.0 by sndrv
•sen. barack obama by SEIU International
•230 by leo reynolds
•i'm blogging this by foxtongue
•just another to amuse you by brittanyC:::HaloPhotography
•comics: lawyer dream, dinosaur meteor, and where the
money is by hugh macleod, gapingvoid.com
images thanks to the following flickr users and hugh macleod: