1. Online
experience
Denise van der Meer
Elinesofie Dolhain
21 – 12 – 2011
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2. Contents
 Problems
 Analysis of sales data
 Trends
 Recommendations
 New website
 Summary
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3. Online Customer
Experience Analysis
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4. Problems
 Content
 Usability
 Navigation
 Copy-writing
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5. Analysis of sales data
Sales conversion rates
Users browsing
23% only
Returning
49% customers
One-off customers
17%
Abandonment
11% during registration
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6. Webdesign Trends
1. Simple Color Schemes
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7.  2. Fixed-Position Navigation
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8.  3. Social Media
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9. Internet Users
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10.  4. Responsive Web Design
 5. Letter types
 Conclusion: Simplicity
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11. Recommendations
 New logo
 No registration
 More product information
 Better navigation
 Social media
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12. Logo
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13. Search

15. Search

18. Projected sales data
60%
50%
40%
30%
2011
20% 2012
10%
0%
Users Returning One-off Abandonment
browsing only customers customers rate
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19. Summary
 Problems
- Navigation & registration process
 New logo
 Improve webdesign
 No registration
 Better navigation
 Social Media
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20. Thank you for your
attention
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