The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania
2. So who are you?
(this should build 1 at a time)
1. Who here has a live mobile app
in any store?
2. Who is deployed apps?
3. Ok, well making a living off of your
who is at least making some
money from their mobile apps?
3. So let’s build a mobile business
1. Think about revenue while building
your app
2. Marketing doesn't start on launch day,
it should start way before
3. Develop a paid user acquisition plan
4. Iterate with user feedback
6. But my app is awesome!!!
Generate Income
Reach a need/problem
7.
8. 1. Revenue
Projections and realistic expectations are crucial
for a well performing business
Only 4 ways to make money in mobile:
1. Contracting/Sponsors
2. Paid downloads
3. In-app purchases
4. Advertising
12. Adverts
Works like a charm if your app is highly popular
displaying banner ads
video ads
push notification ads on their app.
Ineractive [mobile app advertisement company]
13. Advertising
There are few misconceptions about advertising
on mobile
1. User drop off
2. Poor ads being shown
3. Interfering with UX
14. Mobile App Competitions
Google App Challenge
Vodacom App star
Pivot East
Mobile Hackthons
A good way to attract investors to your project
15. Each model has great applications
Gaming
Specialty
Community
Utility
Contract
Paid downloads
In app Purchase
Advertising
Marketing is not a magic bullet that will automatically result in tons of sales. The most important thing is to develop a good app. Marketing leverages your awesome app for (hopefully) awesome results. Here's the truth: Technical execution is relatively trivial (besides unique, well-researched and tested algorithms); it is the marketing execution that sets the hot products apart from those languishing at #1,380 in a given category.
So, what is a good app?That's really up to you and what your audience demands. Clear is a great example of this: in a super crowded to-do list space, they focused on unique UX and it served them well. Here's a good exercise to figure out if you have a unique concept: can you pitch your app in 80 characters or less. That's about the size of a standard email status.
Let's set some expectations and some context. First of all, we need a business plan if we're going to be building a business. And the biggest item on a business plan: REVENUE. There are only 4 ways to make money directlyfrom your mobile appsI’ll bet a lot of you are making money with contracting, which is awesome! But the scope of this talk will cover how to make money from your apps
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Monetize from the get-go
Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
Test, test, test.Fortunately, we've built a little tool to help you set some realistic expectations when it comes to revenue, at least from in-app advertising. Use our Developer Economic Tookit to get a good handle on what you can be expecting.The best plan of action is to see what works best and delivers the highest ROI for your business.
I've coded, and I'm about to launch. In fact, my app is already live and has approval. What should I do?Now comes the really fun part: deployment and launch day! Push your app live to the App Store, pop open a few beers and wait for the money to start pouring in.