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Making More Money With Your Apps:

Mobile App Monetization
So who are you?
(this should build 1 at a time)

1. Who here has a live mobile app

in any store?
2. Who is deployed apps?
3. Ok, well making a living off of your
who is at least making some
money from their mobile apps?
So let’s build a mobile business
1. Think about revenue while building
your app
2. Marketing doesn't start on launch day,

it should start way before
3. Develop a paid user acquisition plan
4. Iterate with user feedback
“Without marketing your product
is just a project”
- Rob Walling
But my app is awesome!!!

Generate Income

Reach a need/problem
1. Revenue
Projections and realistic expectations are crucial
for a well performing business
Only 4 ways to make money in mobile:
1. Contracting/Sponsors
2. Paid downloads
3. In-app purchases
4. Advertising
Problem
You don’t know how much revenue you can expect
before you launch an app
Paid Application
 on the Mobile App Store
Google Play

Samsung App Store
Challenge in Most of African Countries

Mode of payment
In-App Purchase
st
1

Version

P

remium version

Once a user downloads that app, monetization starts
here by making that user to buy for other premium or
advanced features.
Adverts
Works like a charm if your app is highly popular
 displaying banner ads
 video ads
 push notification ads on their app.

Ineractive [mobile app advertisement company]
Advertising
There are few misconceptions about advertising
on mobile
1. User drop off
2. Poor ads being shown

3. Interfering with UX
Mobile App Competitions
 Google App Challenge
 Vodacom App star
 Pivot East
 Mobile Hackthons

A good way to attract investors to your project
Each model has great applications
Gaming

Specialty

Community

Utility



Contract

Paid downloads





In app Purchase





Advertising






Banners

App Icon

App Screenshots

Text
Case Study: Dwellable
Case Study: Dwellable
Users notice apps by….

Keyword of your application matters a lot …
Basic Tips for App Monetization
http://goo.gl/LbKwa6
5 things
you need
to know
about
people

10/23/2013

COSTECH | Mobile BootCamp
People Don't Want to Work or Think More Than They Have To

Only provide the features that people really need

10/23/2013

COSTECH | Mobile BootCamp
People Have Limitations

Make the information easy to scan
10/23/2013

COSTECH | Mobile BootCamp
People are easily
distracted

Bright colors, large
fonts, beeps, and
tones will capture
attention.
10/23/2013

COSTECH | Mobile BootCamp
People Create Mental Models

Either match or teach about your models
10/23/2013

COSTECH | Mobile BootCamp
Things that are close together are believed to "go" together.

Simple way to organize information
10/23/2013

COSTECH | Mobile BootCamp
Establish an emotional
connection

10/23/2013

COSTECH | Mobile BootCamp
Case: Bongo Flavor
Case: Bongo Flavor

Its for youth
Try to bring something unique
Refine based on market feedback
Know what the user need based on
time
Is this cheating?

10/23/2013

COSTECH | Mobile BootCamp
Your turn
10/23/2013

COSTECH | Mobile BootCamp
Thanks!

@DENISMINJA1

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Android Bootcamp Tanzania:Monetization

Notas del editor

  1. You know who I am…WHO ARE ALL OF YOU?
  2. Marketing is not a magic bullet that will automatically result in tons of sales. The most important thing is to develop a good app. Marketing leverages your awesome app for (hopefully) awesome results. Here's the truth: Technical execution is relatively trivial (besides unique, well-researched and tested algorithms); it is the marketing execution that sets the hot products apart from those languishing at #1,380 in a given category.
  3. So, what is a good app?That's really up to you and what your audience demands. Clear is a great example of this: in a super crowded to-do list space, they focused on unique UX and it served them well. Here's a good exercise to figure out if you have a unique concept: can you pitch your app in 80 characters or less. That's about the size of a standard email status.
  4. Let's set some expectations and some context. First of all, we need a business plan if we're going to be building a business. And the biggest item on a business plan: REVENUE. There are only 4 ways to make money directlyfrom your mobile appsI’ll bet a lot of you are making money with contracting, which is awesome! But the scope of this talk will cover how to make money from your apps
  5. Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  6. Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  7. Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  8. Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  9. Monetize from the get-go
  10. Unfortunately, without any sort of understanding of how popular your app will be, you can't really build an accurate projection of revenue.
  11. Test, test, test.Fortunately, we've built a little tool to help you set some realistic expectations when it comes to revenue, at least from in-app advertising. Use our Developer Economic Tookit to get a good handle on what you can be expecting.The best plan of action is to see what works best and delivers the highest ROI for your business.
  12. I've coded, and I'm about to launch. In fact, my app is already live and has approval. What should I do?Now comes the really fun part: deployment and launch day! Push your app live to the App Store, pop open a few beers and wait for the money to start pouring in.
  13. http://www.dwellable.com/blog/How-We-Doubled-Our-Android-Install-Rate-in-One-Hour
  14. http://www.dwellable.com/blog/How-We-Doubled-Our-Android-Install-Rate-in-One-Hour
  15. First 200 developers to sign up on InMobi get $100 in ad credit
  16. First 200 developers to sign up on InMobi get $100 in ad credit
  17. First 200 developers to sign up on InMobi get $100 in ad credit