The document provides 10 tips for using Twitter effectively for news engagement. The tips include completing your Twitter bio, tweeting about your beat, using @mentions and hashtags, creating lists to follow sources, using advanced search operators, utilizing Tweetdeck to filter conversations, tweeting photos and videos, sharing what you're reading with retweets, and finding your own voice on the platform. The overarching message is that journalists can boost follower growth and engagement by actively participating in conversations on Twitter rather than just broadcasting information.

1. Using Twitter for News
10 Tips for Better Engagement
Mark S. Luckie / @marksluckie
@TwitterforNews
Wednesday, December 5, 12

2. There are many ways to use Twitter
• Follow
• Participate
• Create Conversations
• Amplify
• Crowdsource
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3. Tip #1:
Don’t be an egg
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4. Complete your Twitter bio
Include your name, news organization and website
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5. Tip #2:
Tweet your beat
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6. Tweet your beat
For journalists who post a concentrated number of Tweets in a
short time span, follower growth is 50% more than expected (1.5x).
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7. Tweet your beat
Use Twitter to share previous coverage or archival content
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8. Tip #3:
Use @Twitter handles
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9. Twitter handle:
@marksluckie
@ symbol username
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10. Use @mentions and replies
Instead of just posting Tweets that contain URLs, mix up the content of your
Tweets. News organizations that tweet 20% fewer URLs and 100% more
@mentions grow followers 17% more than expected.
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11. @Cite your sources
Including the Twitter handle of your sources in your Tweets
increases follower growth and engagement.
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12. Tip #4:
Use good #hashtags
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13. Twitter hashtag:
#journchat
# symbol keyword or
phrase
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14. Use hashtags
Hashtags can increase engagement almost 100% (2x) for
journalists and 50% (1.5x) for news organizations.
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15. Tip #5:
Use $Cashtags
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16. Use $Cashtags
Cashtags work like hashtags: click on stock symbols and
see related tweets
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17. Tip #6:
Create and search lists
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18. Using Twitter lists
Twitter lists can be used to follow a separate group of Twitter users
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19. Using Twitter lists
Twitter lists can be used to follow a separate group of Twitter users
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20. Using Twitter lists
You can find additional sources using Twitter lists
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21. Using Twitter lists
You can find additional sources using Twitter lists
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22. Tip #7:
Be a power searcher
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23. Using Twitter search
twitter.com/search
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24. Twitter search: Top v. All
twitter.com/search
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25. Twitter search: Advance operators
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26. Search for Tweets with photos
filter:images
Search for Tweets from verified users
filter:verified
Search for Tweets from a list
[searchterm] list:username/listname
Search for Tweets with links
filter:links
Search for Tweets near a location
near:[CITYNAME or ZIPCODE] within:10mi
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27. Tip #8:
Be a Tweetdeck Ninja
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28. Use Tweetdeck to filter conversations
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29. Tip #9:
Tweet photos and video
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30. Twitter is more than just 140 characters
Tweets with media receive 3 to 4 times more engagement
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31. Tip #10:
Don’t just listen,
participate!
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32. Share what you’re reading
Journalists with above expected follower growth send 200% more retweets
(3X) compared to journalists with below expected follower growth.
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33. BONUS:
Find your own voice
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34. Additional Resources
bit.ly/TwitterForNews
@TwitterForNews
Wednesday, December 5, 12