These slides are relevant for organisations and brands interested to strengthen their digital presence using blogger engagement as part of their Public relations strategy.

1. What is Blogger Engagement?

2. Blogosphere Engagement
 Is the process of connecting, participating
and interacting with blogs and bloggers that
are relevant to your value proposition.
 Is the act of getting influential bloggers to
talk about your brand.

3. What is an influencer?
 a person who has a say in the decision-
making process.
 The individual(s) who will influence(s) the
decision but may not necessarily use the
product
 Individuals who affect purchasing
decisions, usually the ones that have
conducted research on specifications and
pricing

4. Why engage bloggers?
 It's just good customer service.When people
blog about their opinions, it shows that
engagement about the brand is real and
authentic.

5. Why engage bloggers?
 there are blogs which are increasingly as
influential as the press.

6. Xiaxue
6

7. The rise & influence of
bloggers 7

8. 8
Bloggers becoming
more mainstream

9. Diner en Blanc saga reminded us
about the influence and power of
Bloggers

10.  90% of consumers trust recommendations
from people they know and 70% of them
trust consumer opinions that are posted
online.

11. Why is CGM important?
11
(Nielsen BuzzMetrics)

12. Some compelling facts
 Brand mentions on the internet are the best
way to get users to visit your site to learn
more about your brand.
 Ninety five percent of the top 100 US
newspaper have reporter blogs.
 Four in five bloggers post brand or product
reviews, with 37% posting them frequently.
 184 million people world wide have started a
blog

13. Double-edged sword
 Engaging with bloggers can, though, be a
double-edged sword. Get it right and the
perception of your company can be
improved.
 Get it wrong, and word will travel fast.

14. Are you ready?
 You don’t really have a choice if you want to
build a strong online presence about your
brand.

15. How to do it properly?
 whether your company is actually ready to
launch itself on a blogger engagement
programme?
 To understand who you should be approaching.
 Decide on the approach.
 Craft the content.

16. Three Simple principles for
success
 Respect
 Delivery
 Transferrable value

17. Respect
 Treat every blogger equally
 Treat each blogger as the expert
 Take at least 10-15 minutes to read their bio
and a few posts.
 Don’t talk above them
 Encourage transparency
 Expose yourself, don’t hide your real
personality in the shade

18. Delivery
 Bloggers are connected
 Stuffing an email down their throat isn’t the
best way of going about things.
 Try to figure out the optimal communication
medium for connecting with them

19. Transferable Value
 Offer them something that is of relevant
value
 Talk to them because they are of relevance
 Be Creative

20. Top 5 bloggers in Singapore

21. No. 1 Xiaxue
Lifestyle
Entertainment
Gossips

22. No. 2 Lester Chan
IT
Gadgets
Electronics

23. No. 3 Lady Iron Chef
Food
Desserts

24. No. 4 Mr Brown

25. No. 5 Ieat. Ishoot.ipost – Dr
leslie Tay

26. Blogger campaigns are
becoming more
popular…

27. My Melbourne Experience

28. Best Job in the World

29. Maximum Creativity with my
Exilim

30. So how do we go about doing it?

31. Engage bloggers?
 Engage a PR agency to manage your blogger
management projects.

32. Want to Engage Bloggers?
 Create a master list of bloggers and be sure you
know their specialisation (i.e
Food, Lifestyle, Beauty,Travel, Business, Parent
ing, etc)

33. Engage bloggers?
 Focus on the transferable value. Why should
they care about your brand?

34. Engage Bloggers?
 Make friends with bloggers. Follow them on
Facebook andTwitter.

35. Engage Bloggers?
 Design a blogger contest that will make them
and their readers excited.

36. Engage bloggers?
 Think Editorial. Provide bloggers with social
press releases and invites.

37. Engage Bloggers?
 Give them the space to express themselves.
Never ask them to show you their work
before they publish.

38. By dennis toh, a Social Media and PR practitioner
in Singapore.