SlideShare una empresa de Scribd logo
1 de 38
Descargar para leer sin conexión
Presented by Steve Kessler
What Is Content?
                                  Social
                 CRM
                                  Media


                                             Forms -
        Events
                                           Applications




 Marketing /                                      Statistics
                          Your
 Promotional                                         and
                       Organization
   Material                                       Research
Examples of Content
                                                        Financial
                                       Maps
                                                          Data
                                                                    Participant
                        Images/Video
                                                                       Data




         Social Media                                                             Surveys




 Comments                                                                                   Census Data




                                                 Your
 Blogs                                                                                        White Papers
                                              Organization
Common Content Sources
   Internal                         Funders and
                 Participants                      Government
  knowledge                           Partners
• What your     • Participant   •   Surveys       • Census data
  staff knows     Information   •   Stories       • Community
• What your     • Social        •   Blogs           data
  volunteers      Media         •   Social        • Maps
  know          • Projects          media
• CRM           • Pictures
• Procedures    • Stories
What Is Content Management?
                      Right
                                          Find
                     audience



      Right people                               Add meaning




    Right                     Your
                                                      Contextualize
 information               Organization
Why Content Management?
                              Added
           Sustainable
                             meaning



  Increased                              It is
 productivity                          expected
                      Your
                   Organization
Where Does Content Belong



 Your     Social              Pay     Secure
                   Partners
Website   Media               Walls   Portals
Content Elements

             Graphics
      Text              Video



             Content        Meta
 Design      Elements       Data
What Tools can We Use?
                Document
               management

         CRM                   LMS




                   Your
   CMS          Organization         EMR
The CMS
                    Provide
                   method for
                     access        Provide
          Add                     system to
         meaning                   manage
                                  workflows



   Manage
                      Your              Manage
  content of       Organization         security
  many types
The Life Content
 Content is Living
 Content is always moving
 COPE – Create Once Publish Everywhere Concept
The About Us Text
Questions to Ask
 Where does the content come from?
 What is our internal editorial workflow?
 Where does the data get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?
Content Evolution
                              Staff write text



       Content is                                  Internal
       shared                                      editorial
       • Content is remixed                         review




                                                   Preview to
            Publish
                                                 trusted group



                                Continue
                                editorial
                                 process
Constituent Needs
Questions to Ask
 Where does our data come from?
 Do we use data from other sources?
 Can we share the data?
 Who can see it?
 What is our internal editorial workflow?
 Where does the data get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?
What is a page?
Content Strategies with Drupal
Content Strategies with Drupal
Content Strategies with Drupal
Content Strategies with Drupal
Page Elements
 Page
 The Main Content
 Related content
 Ads
 Meta data
   Tags for SEO
   Tags for Facebook (Open Graph) & Twitter
   The semantic web
 How will it display on various browsers
Page Design
 Where does stuff go
 Screen sizes
 Adaptive design
 Menus
 Breadcrumbs
 URLs
Social Media and Feeds
Feed Me
 Feeds provide an easy way to transmit content
 Feeds provide an easy way to capture content
 RSS, ATOM, XML ….
 Many types of feeds




                                    The RSS icon is subject
                                    to the Mozilla Public
                                    License Version 1.1
Tracking H1N1




http://www.managingnews.com/examples
Integrating Systems
             Social
                        Accounting
             media



       ERP                           LMS




 CRM
                  Content              Analytics
                  Elements
Your Ideas
Licensing
 Copyright
 Open source
 Creative Commons
Lots of Options
Creative Commons
 This work is licensed under a Creative Commons
 Attribution-ShareAlike 3.0 Unported License.
Regulatory Requirements
 Children's Online Privacy Protection Act (COPPA
 Can-SPAM
 The Health Insurance Portability
and Accountability Act (HIPAA)
 HITECH Act
 Sarbanes–Oxley Act (Sox)
Security
 Who can access content?
 Who can contribute?
 Who can edit?
 Who can bypass editorial workflows?
 Who can publish your content in another place?
 What happens with secure content?
Selecting a System
 What do you want to do?
 How do you want to do it?
 Who is your audience?
 What are your requirements for security?
 What are your requirements for hosting the system?
 Who will use?
 Who will support it?
What is Drupal
 Content Management System (CMS)
 Web application framework
 Open source system
 Large global community of developer and
people offering support
 Global events
Why I Love Drupal
 Flexible
 Open source
 Great resources
 Great community
 Rapid development
 Secure
 Flexible
 Did I mention flexible?
More Resources
 Blog post with resources


      http://tinyurl.com/content-strategies

 More Drupal Global Training Sessions @ T4T and on
 Drupal.org
Creative Commons
 This work is licensed under a Creative Commons
 Attribution-ShareAlike 3.0 Unported License.

Más contenido relacionado

La actualidad más candente

SharePoint Search Goes Public!
SharePoint Search Goes Public!SharePoint Search Goes Public!
SharePoint Search Goes Public!SurfRay
 
Everything You Need To Know About SharePoint's Social Capabilities - Document...
Everything You Need To Know About SharePoint's Social Capabilities - Document...Everything You Need To Know About SharePoint's Social Capabilities - Document...
Everything You Need To Know About SharePoint's Social Capabilities - Document...Richard Harbridge
 
Collaboration Software Comparison
Collaboration Software ComparisonCollaboration Software Comparison
Collaboration Software ComparisonKristian Tanninen
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobsJacobs Australia
 
Rock your CIO’s world with a sensational SharePoint strategy
Rock your CIO’s world with a sensational SharePoint strategyRock your CIO’s world with a sensational SharePoint strategy
Rock your CIO’s world with a sensational SharePoint strategyJacobs Australia
 
Wat mist SharePoint out of the box
Wat mist SharePoint out of the boxWat mist SharePoint out of the box
Wat mist SharePoint out of the boxWilco Turnhout
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
 
20130427 What's Your Social IQ?
20130427 What's Your Social IQ?20130427 What's Your Social IQ?
20130427 What's Your Social IQ?BlueMetalInc
 
SharePoint for information Management in The Legal Profession
SharePoint for information Management in The Legal ProfessionSharePoint for information Management in The Legal Profession
SharePoint for information Management in The Legal ProfessionCSIRO National AI Centre
 
Building an effective sharepoint team
Building an effective sharepoint teamBuilding an effective sharepoint team
Building an effective sharepoint teamBaris Bruce Tuncertan
 
Introduction to Attini Social Suite for SharePoint - by Rapid Circle
Introduction to Attini Social Suite for SharePoint - by Rapid CircleIntroduction to Attini Social Suite for SharePoint - by Rapid Circle
Introduction to Attini Social Suite for SharePoint - by Rapid CircleWilco Turnhout
 
Sumnet coralcea -presentation
Sumnet coralcea -presentationSumnet coralcea -presentation
Sumnet coralcea -presentationsumnet
 
Web 3.0 Talk from Mechanica
Web 3.0 Talk from MechanicaWeb 3.0 Talk from Mechanica
Web 3.0 Talk from MechanicaMicah Donahue
 
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public WebNorthridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Webjfarq
 
Share point user group
Share point user groupShare point user group
Share point user groupRyan Merpaw
 
Developing Customer-Centric Content: A Better B2B Marketing Clinic
Developing Customer-Centric Content: A Better B2B Marketing ClinicDeveloping Customer-Centric Content: A Better B2B Marketing Clinic
Developing Customer-Centric Content: A Better B2B Marketing ClinicPardot
 
Measureable Knowledge Management
Measureable Knowledge ManagementMeasureable Knowledge Management
Measureable Knowledge ManagementPeter H. Reiser
 
Business Value in Enterprise Social - SharePoint Fest 2014
Business Value in Enterprise Social - SharePoint Fest 2014Business Value in Enterprise Social - SharePoint Fest 2014
Business Value in Enterprise Social - SharePoint Fest 2014Joel Oleson
 
Linked In Sales Navigator 1 Merged (2)
Linked In Sales Navigator 1 Merged (2)Linked In Sales Navigator 1 Merged (2)
Linked In Sales Navigator 1 Merged (2)gibson5588
 

La actualidad más candente (20)

SharePoint Search Goes Public!
SharePoint Search Goes Public!SharePoint Search Goes Public!
SharePoint Search Goes Public!
 
Everything You Need To Know About SharePoint's Social Capabilities - Document...
Everything You Need To Know About SharePoint's Social Capabilities - Document...Everything You Need To Know About SharePoint's Social Capabilities - Document...
Everything You Need To Know About SharePoint's Social Capabilities - Document...
 
Collaboration Software Comparison
Collaboration Software ComparisonCollaboration Software Comparison
Collaboration Software Comparison
 
5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs5 steps to becoming a social enterprise andrew bishop-jacobs
5 steps to becoming a social enterprise andrew bishop-jacobs
 
Rock your CIO’s world with a sensational SharePoint strategy
Rock your CIO’s world with a sensational SharePoint strategyRock your CIO’s world with a sensational SharePoint strategy
Rock your CIO’s world with a sensational SharePoint strategy
 
Wat mist SharePoint out of the box
Wat mist SharePoint out of the boxWat mist SharePoint out of the box
Wat mist SharePoint out of the box
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePoint
 
20130427 What's Your Social IQ?
20130427 What's Your Social IQ?20130427 What's Your Social IQ?
20130427 What's Your Social IQ?
 
SharePoint for information Management in The Legal Profession
SharePoint for information Management in The Legal ProfessionSharePoint for information Management in The Legal Profession
SharePoint for information Management in The Legal Profession
 
Building an effective sharepoint team
Building an effective sharepoint teamBuilding an effective sharepoint team
Building an effective sharepoint team
 
Introduction to Attini Social Suite for SharePoint - by Rapid Circle
Introduction to Attini Social Suite for SharePoint - by Rapid CircleIntroduction to Attini Social Suite for SharePoint - by Rapid Circle
Introduction to Attini Social Suite for SharePoint - by Rapid Circle
 
Sumnet coralcea -presentation
Sumnet coralcea -presentationSumnet coralcea -presentation
Sumnet coralcea -presentation
 
Web 3.0 Talk from Mechanica
Web 3.0 Talk from MechanicaWeb 3.0 Talk from Mechanica
Web 3.0 Talk from Mechanica
 
Northridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public WebNorthridge Webinar Share Point 2010 Public Web
Northridge Webinar Share Point 2010 Public Web
 
Classified ventures case study final
Classified ventures case study finalClassified ventures case study final
Classified ventures case study final
 
Share point user group
Share point user groupShare point user group
Share point user group
 
Developing Customer-Centric Content: A Better B2B Marketing Clinic
Developing Customer-Centric Content: A Better B2B Marketing ClinicDeveloping Customer-Centric Content: A Better B2B Marketing Clinic
Developing Customer-Centric Content: A Better B2B Marketing Clinic
 
Measureable Knowledge Management
Measureable Knowledge ManagementMeasureable Knowledge Management
Measureable Knowledge Management
 
Business Value in Enterprise Social - SharePoint Fest 2014
Business Value in Enterprise Social - SharePoint Fest 2014Business Value in Enterprise Social - SharePoint Fest 2014
Business Value in Enterprise Social - SharePoint Fest 2014
 
Linked In Sales Navigator 1 Merged (2)
Linked In Sales Navigator 1 Merged (2)Linked In Sales Navigator 1 Merged (2)
Linked In Sales Navigator 1 Merged (2)
 

Similar a Content Strategies with Drupal

Content Management Strategies
Content Management StrategiesContent Management Strategies
Content Management StrategiesSteve Kessler
 
2011 London SBS | Lee Bryant, Social Business Intelligence
2011 London SBS | Lee Bryant, Social Business Intelligence2011 London SBS | Lee Bryant, Social Business Intelligence
2011 London SBS | Lee Bryant, Social Business IntelligenceDachis Group
 
Web Communications in the Public Sector
Web Communications in the Public SectorWeb Communications in the Public Sector
Web Communications in the Public Sectorhannonhill
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
 
SharePoint's Social Media Scorecard
SharePoint's Social Media ScorecardSharePoint's Social Media Scorecard
SharePoint's Social Media ScorecardChristian Buckley
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine OptimizationSite-Seeker, Inc.
 
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...The Future of Social Intelligence - Extracting the Gold from Social Media #sm...
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotechebriksinfotech
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotechebriksinfotech
 
SEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSite-Seeker, Inc.
 
SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011Christian Buckley
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content TopRank Marketing Agency
 
Catapult k2 partner event oct 12 2011
Catapult k2 partner event oct 12 2011Catapult k2 partner event oct 12 2011
Catapult k2 partner event oct 12 2011David Broussard
 
Microsoft Sharepoint 2010 by Mr. Johnny Benitez
Microsoft Sharepoint 2010 by Mr. Johnny BenitezMicrosoft Sharepoint 2010 by Mr. Johnny Benitez
Microsoft Sharepoint 2010 by Mr. Johnny Benitezkristine1018
 
Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Christian Buckley
 
Osc share point 2010 information management seminar - 17th feb 2012 - public
Osc   share point 2010 information management seminar - 17th feb 2012 - publicOsc   share point 2010 information management seminar - 17th feb 2012 - public
Osc share point 2010 information management seminar - 17th feb 2012 - publicLee_Ralph
 
Social media proces 2012 update
Social media proces 2012 updateSocial media proces 2012 update
Social media proces 2012 updateEngagement Media
 

Similar a Content Strategies with Drupal (20)

Content Management Strategies
Content Management StrategiesContent Management Strategies
Content Management Strategies
 
2011 London SBS | Lee Bryant, Social Business Intelligence
2011 London SBS | Lee Bryant, Social Business Intelligence2011 London SBS | Lee Bryant, Social Business Intelligence
2011 London SBS | Lee Bryant, Social Business Intelligence
 
Lee bryant
Lee bryantLee bryant
Lee bryant
 
Web Communications in the Public Sector
Web Communications in the Public SectorWeb Communications in the Public Sector
Web Communications in the Public Sector
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
 
SharePoint's Social Media Scorecard
SharePoint's Social Media ScorecardSharePoint's Social Media Scorecard
SharePoint's Social Media Scorecard
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine Optimization
 
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...The Future of Social Intelligence - Extracting the Gold from Social Media #sm...
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotech
 
Future of content marketing e briks infotech
Future of content marketing   e briks infotechFuture of content marketing   e briks infotech
Future of content marketing e briks infotech
 
SEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSEO and Your Website; What's Possible
SEO and Your Website; What's Possible
 
ICF Ironworks
ICF IronworksICF Ironworks
ICF Ironworks
 
SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011SharePoint's Social Computing Scorecard_TEC2011
SharePoint's Social Computing Scorecard_TEC2011
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
 
Content management
Content managementContent management
Content management
 
Catapult k2 partner event oct 12 2011
Catapult k2 partner event oct 12 2011Catapult k2 partner event oct 12 2011
Catapult k2 partner event oct 12 2011
 
Microsoft Sharepoint 2010 by Mr. Johnny Benitez
Microsoft Sharepoint 2010 by Mr. Johnny BenitezMicrosoft Sharepoint 2010 by Mr. Johnny Benitez
Microsoft Sharepoint 2010 by Mr. Johnny Benitez
 
Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010Metadata Management In A Social Media World, Spsbos, 2 2010
Metadata Management In A Social Media World, Spsbos, 2 2010
 
Osc share point 2010 information management seminar - 17th feb 2012 - public
Osc   share point 2010 information management seminar - 17th feb 2012 - publicOsc   share point 2010 information management seminar - 17th feb 2012 - public
Osc share point 2010 information management seminar - 17th feb 2012 - public
 
Social media proces 2012 update
Social media proces 2012 updateSocial media proces 2012 update
Social media proces 2012 update
 

Más de Steve Kessler

CiviCRM and CMS Integration
CiviCRM and CMS IntegrationCiviCRM and CMS Integration
CiviCRM and CMS IntegrationSteve Kessler
 
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...Steve Kessler
 
Commerce beyond the cart final 1
Commerce beyond the cart   final 1Commerce beyond the cart   final 1
Commerce beyond the cart final 1Steve Kessler
 
Small shops and freelancers
Small shops and freelancersSmall shops and freelancers
Small shops and freelancersSteve Kessler
 
Social Networking For Small Business Edited
Social Networking For Small Business EditedSocial Networking For Small Business Edited
Social Networking For Small Business EditedSteve Kessler
 

Más de Steve Kessler (7)

CiviCRM and CMS Integration
CiviCRM and CMS IntegrationCiviCRM and CMS Integration
CiviCRM and CMS Integration
 
CMS Showdown
CMS ShowdownCMS Showdown
CMS Showdown
 
CiviCRM and Drupal
CiviCRM and DrupalCiviCRM and Drupal
CiviCRM and Drupal
 
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...
Resources for Navigating Drupal Upgrades: Versions 6 Through 8 And What It Me...
 
Commerce beyond the cart final 1
Commerce beyond the cart   final 1Commerce beyond the cart   final 1
Commerce beyond the cart final 1
 
Small shops and freelancers
Small shops and freelancersSmall shops and freelancers
Small shops and freelancers
 
Social Networking For Small Business Edited
Social Networking For Small Business EditedSocial Networking For Small Business Edited
Social Networking For Small Business Edited
 

Último

AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 

Último (20)

201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 

Content Strategies with Drupal

  • 2. What Is Content? Social CRM Media Forms - Events Applications Marketing / Statistics Your Promotional and Organization Material Research
  • 3. Examples of Content Financial Maps Data Participant Images/Video Data Social Media Surveys Comments Census Data Your Blogs White Papers Organization
  • 4. Common Content Sources Internal Funders and Participants Government knowledge Partners • What your • Participant • Surveys • Census data staff knows Information • Stories • Community • What your • Social • Blogs data volunteers Media • Social • Maps know • Projects media • CRM • Pictures • Procedures • Stories
  • 5. What Is Content Management? Right Find audience Right people Add meaning Right Your Contextualize information Organization
  • 6. Why Content Management? Added Sustainable meaning Increased It is productivity expected Your Organization
  • 7. Where Does Content Belong Your Social Pay Secure Partners Website Media Walls Portals
  • 8. Content Elements Graphics Text Video Content Meta Design Elements Data
  • 9. What Tools can We Use? Document management CRM LMS Your CMS Organization EMR
  • 10. The CMS Provide method for access Provide Add system to meaning manage workflows Manage Your Manage content of Organization security many types
  • 11. The Life Content  Content is Living  Content is always moving  COPE – Create Once Publish Everywhere Concept
  • 12. The About Us Text
  • 13. Questions to Ask  Where does the content come from?  What is our internal editorial workflow?  Where does the data get published?  Do we have different content for the web and print?  Are we ready for the evolution of our content?
  • 14. Content Evolution Staff write text Content is Internal shared editorial • Content is remixed review Preview to Publish trusted group Continue editorial process
  • 16. Questions to Ask  Where does our data come from?  Do we use data from other sources?  Can we share the data?  Who can see it?  What is our internal editorial workflow?  Where does the data get published?  Do we have different content for the web and print?  Are we ready for the evolution of our content?
  • 17. What is a page?
  • 22. Page Elements  Page  The Main Content  Related content  Ads  Meta data  Tags for SEO  Tags for Facebook (Open Graph) & Twitter  The semantic web  How will it display on various browsers
  • 23. Page Design  Where does stuff go  Screen sizes  Adaptive design  Menus  Breadcrumbs  URLs
  • 25. Feed Me  Feeds provide an easy way to transmit content  Feeds provide an easy way to capture content  RSS, ATOM, XML ….  Many types of feeds The RSS icon is subject to the Mozilla Public License Version 1.1
  • 27. Integrating Systems Social Accounting media ERP LMS CRM Content Analytics Elements
  • 29. Licensing  Copyright  Open source  Creative Commons
  • 31. Creative Commons  This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  • 32. Regulatory Requirements  Children's Online Privacy Protection Act (COPPA  Can-SPAM  The Health Insurance Portability and Accountability Act (HIPAA)  HITECH Act  Sarbanes–Oxley Act (Sox)
  • 33. Security  Who can access content?  Who can contribute?  Who can edit?  Who can bypass editorial workflows?  Who can publish your content in another place?  What happens with secure content?
  • 34. Selecting a System  What do you want to do?  How do you want to do it?  Who is your audience?  What are your requirements for security?  What are your requirements for hosting the system?  Who will use?  Who will support it?
  • 35. What is Drupal  Content Management System (CMS)  Web application framework  Open source system  Large global community of developer and people offering support  Global events
  • 36. Why I Love Drupal  Flexible  Open source  Great resources  Great community  Rapid development  Secure  Flexible  Did I mention flexible?
  • 37. More Resources  Blog post with resources http://tinyurl.com/content-strategies  More Drupal Global Training Sessions @ T4T and on Drupal.org
  • 38. Creative Commons  This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Notas del editor

  1. This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  2. http://openclipart.org/detail/25537/hmtl-by-anonymous-25537