2. What Is Content?
Social
CRM
Media
Forms -
Events
Applications
Marketing / Statistics
Your
Promotional and
Organization
Material Research
3. Examples of Content
Financial
Maps
Data
Participant
Images/Video
Data
Social Media Surveys
Comments Census Data
Your
Blogs White Papers
Organization
4. Common Content Sources
Internal Funders and
Participants Government
knowledge Partners
• What your • Participant • Surveys • Census data
staff knows Information • Stories • Community
• What your • Social • Blogs data
volunteers Media • Social • Maps
know • Projects media
• CRM • Pictures
• Procedures • Stories
5. What Is Content Management?
Right
Find
audience
Right people Add meaning
Right Your
Contextualize
information Organization
6. Why Content Management?
Added
Sustainable
meaning
Increased It is
productivity expected
Your
Organization
7. Where Does Content Belong
Your Social Pay Secure
Partners
Website Media Walls Portals
8. Content Elements
Graphics
Text Video
Content Meta
Design Elements Data
9. What Tools can We Use?
Document
management
CRM LMS
Your
CMS Organization EMR
10. The CMS
Provide
method for
access Provide
Add system to
meaning manage
workflows
Manage
Your Manage
content of Organization security
many types
11. The Life Content
Content is Living
Content is always moving
COPE – Create Once Publish Everywhere Concept
13. Questions to Ask
Where does the content come from?
What is our internal editorial workflow?
Where does the data get published?
Do we have different content for the web and print?
Are we ready for the evolution of our content?
14. Content Evolution
Staff write text
Content is Internal
shared editorial
• Content is remixed review
Preview to
Publish
trusted group
Continue
editorial
process
16. Questions to Ask
Where does our data come from?
Do we use data from other sources?
Can we share the data?
Who can see it?
What is our internal editorial workflow?
Where does the data get published?
Do we have different content for the web and print?
Are we ready for the evolution of our content?
22. Page Elements
Page
The Main Content
Related content
Ads
Meta data
Tags for SEO
Tags for Facebook (Open Graph) & Twitter
The semantic web
How will it display on various browsers
23. Page Design
Where does stuff go
Screen sizes
Adaptive design
Menus
Breadcrumbs
URLs
25. Feed Me
Feeds provide an easy way to transmit content
Feeds provide an easy way to capture content
RSS, ATOM, XML ….
Many types of feeds
The RSS icon is subject
to the Mozilla Public
License Version 1.1
31. Creative Commons
This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.
32. Regulatory Requirements
Children's Online Privacy Protection Act (COPPA
Can-SPAM
The Health Insurance Portability
and Accountability Act (HIPAA)
HITECH Act
Sarbanes–Oxley Act (Sox)
33. Security
Who can access content?
Who can contribute?
Who can edit?
Who can bypass editorial workflows?
Who can publish your content in another place?
What happens with secure content?
34. Selecting a System
What do you want to do?
How do you want to do it?
Who is your audience?
What are your requirements for security?
What are your requirements for hosting the system?
Who will use?
Who will support it?
35. What is Drupal
Content Management System (CMS)
Web application framework
Open source system
Large global community of developer and
people offering support
Global events
36. Why I Love Drupal
Flexible
Open source
Great resources
Great community
Rapid development
Secure
Flexible
Did I mention flexible?
37. More Resources
Blog post with resources
http://tinyurl.com/content-strategies
More Drupal Global Training Sessions @ T4T and on
Drupal.org
38. Creative Commons
This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.
Notas del editor
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.