UNITSTYLE MAGAZINE Issue n.2

issue n. 2

The oFFicial uniTSTYle MaGaZine coMMunicaTion aGencY STore windowS new Tech For BuSineSS prinT

VIDEO

police TV coMMercial
SiGned BY uniTSTYle

PRINT

dieSel new caTaloGue

COMMUNICATION AGENCY

MorellaTo colourS
adV caMpaiGn VIDEO

Sonohra new
MuSic Videoclip

DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 1

NOW THIS MAGAZINE
IS ON YOUR
iPAD

DOWNLOAD IT
ON APPLE STORE
You will always be in our hearts: Unitstyle team

2 YES WE ARE SIMPLY PEOPLE DECEMBER 2011

2
issue

SUMMARY

12 MorellaTo colourS
The new ADV campaign of Morellato Colours signed by Unitstyle

26 MorphicK
New experimental images with Morphick

NEW TECH FOR BUSINESS

7 YeS i ad
New world of advertising

VIDEO

4 police doMinaTor
The New Police TV commercial signed by Unitstyle

18 Sonohra MuSic Video
Sonohra videoclip from the new album

PRINT

22 new caTaloGue dieSel
The Diesel Island passport printed by Unitstyle

VISUAL MERCHANDISING

42 MaliparMi ViSual MerchandiSinG
The role of Art buyer

Cover Picture - Photographer: Zatac - Model: Anna Zatachetto


POLICE
VIDEO

DOMINATOR
THE NEW POLICE TV COMMERCIAL SIGNED BY UNITSTYLE

T he advert created for the "tough guy’s"
watch by Police has a decidedly urban feel.
and Seduce, which summarize in 10 seconds
the actions that represent the ideal character
segnatempo un perfetto oggetto cult per chi
ama lo stile “rock fashion”.
The look of the Dominator is undoubtedly of men who wear the dominator. L’orologio in primo piano domina lo spot,
unusual: two faces set on a steel or black base mentre un filmato metropolitano scorre veloce
and a powerful black alligator-effect leather
strap make this watch a perfect cult object for
those who love "rock fashion" style.
H a un mood decisamente metropolitano lo
spot realizzato per l’orologio “da duri” di casa
sullo sfondo. Tre parole chiave: Choose, Fight,
Seduce, sintetizzano in 10 secondi le azioni che
idealmente rappresentano il carattere di chi
The watch dominates the advert, standing Police. Il look del Dominator è senza dubbio indossa il dominator.
out in the foreground, set against the rapidly inusuale: due quadranti, incastonati su base
moving urban footage in the background. acciaio o nera e un possente cinturino in
There are three key words: Choose, Fight pelle nera effetto coccodrillo rendono questo


TV SPOT POLICE DOMINATOR

“Choose, Fight, Seduce,
summarize in 10 seconds
the Dominator character”


.com
pro
duc
t by

www.brandjuices.com - OTHER BRAND JUICES FLAVORS:
GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON


YES

NEW WORLD OF ADVERTISING
iAD
YES I AD

“Advertising banners
available at the App Store”

W hat does iAd mean?
iAd means advertising. It is the new tool
campaign as appealing as possible. And of
course, if you want to return to your App, all
dell’adv. Se si è interessati, sul bannerino si
potranno vedere filmati, animazioni 3d, e tutto
provided to Apple developers for the creation you have to do is click on it. quello che l’agenzia di comunicazione avrà
of advertising banners to be included in studiato per rendere più accattivante possibile
the applications available at the App Store.
The main innovation by comparison to
the advertising previously found on the
C osa vuol dire iAd?
iAd, sta per advertising. E’ il nuovo strumento
la campagna pubblicitaria. Per ritornare alla
tua App, ovviamente basterà un semplice
“tocco”.
applications is that with iAd, when you click messo a disposizione per gli sviluppatori della
on the banner, you are not taken out of the mela, per creare dei bannerini pubblicitari che
application and thrown onto the Web, but it verranno inseriti all’interno delle applicazioni
simply works like multitasking, place the presenti nell’App store. La sostanziale
app screen beneath the advertising screen. innovazione rispetto alle precedenti pubblicità
If the advertising campaign interests you, è che con iAd, cliccando sul bannerino non si
you can click on the banner, watch the clips, esce dall’applicazione per essere spostati sul
3D animations and whatever else the media web, ma semplicemente, come nel multitasking,
agency has designed to make the advertising la schermata dell’app passa sotto a quella



WHY INVEST PERCHÈ INVESTIRE
IN MOBILE ADVERTISING? IN MOBILE ADV?
If it is figures that you are interested in, all you need to do is to Se vi interessano i numeri, basterà digitare su google
google "investments in mobile advertising" and amuse yourself “investimenti mobile advertising”e potrete divertirvi a leggere
reading the dozens of statistics provided by the various decine di statistiche effettuate dai vari istituti di ricerca.
research institutes. They, like us, have devoted themselves to Chi come noi da parecchi anni si dedica allo studio degli
the study of advertising tools and are absolutely convinced strumenti di diffusione pubblicitaria è assolutamente convinto
that the Web will always be the place where investments are che il web sarà sempre più il posto dove verranno dirottati
channelled. The various PDAs are of course the most user- gli investimenti. I vari palmari e tablet pc sono, ovviamente,
friendly interface in this digital world. l’interfaccia più “friendly user” di questo mondo digitale.

WHAT WILL CHANGE IN THE COME CAMBIERÀ IL MONDO
PUBLISHING WORLD? DELL’EDITORIA?
“La carta stampata esisterà sempre” dice qualcuno... “ vedere
Some says that the printed world will always exist... reading
una rivista su un e-reader è scomodo…non vedo niente di
a magazine using an e-reader is inconvenient... Personally, I
sconvolgente, hanno fatto un pdf del magazine e l’hanno
cannot see what's so terrible: they make a pdf of the magazine
buttato su iPad … sì forse sarà il futuro ma ancora molto
and they bung it on an iPad. Perhaps it will be the future, but
lontano...”
it is a long way off...
Volete sapere come la pensiamo noi? Beh... se disponete
Do you want to know what we think? Well, if you have an
di un iPad o un collega che ve lo può prestare per cinque
iPad or a colleague that can lend you one for five minutes,
minuti, scaricate una delle tante newsletter gratuite di BMW
download one of the many free BMW newsletters or
o un numero qualsiasi di Wired. Guardatele, divertitevi, e
any issue of Wired. Look at them, enjoy them and you will
capirete perché riteniamo che forse è arrivato il momento di
understand why we think that maybe the time has come
smettere di abbattere alberi, quantomeno per fare la carta per
to stop chopping down trees, at least for making paper for
libri e riviste (tranne quella per i libri che leggeremo ancora
books and magazines (apart from those books we still read on
in spiaggia sotto il sole o in viaggio se non vogliamo portarci
the beach in the sun or when we are travelling and don't want
dietro un e-reader)
to take an e-reader with us).


.com
pro
duc
t by

enjoy yourself.

2 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 9


CAUTION: MOBILE IS NOT ONLY

Only moderate growth was observed in most of the application stores over the course of the past several months, however overall growth picked
up again in March . The Apple App Store for iPhone is the largest store in terms of all applications available however, it was among the slowest
growing stores in terms of relative growth in March. Regardless of its low relative growth, the Apple App Store for iPhone was still second only to
Google in terms of absolute growth figures.
The Google Android Market is the clear leader in terms of free applications as of March 2011. The total number of free applications exceeds that of
the Apple App Store for iPhone by more than 10,000, while the number of paid applications available in Google
Android Market is barely one-third of the total number of paid applications available in the Apple App Store for iPhone.
The Apple App Store for iPad grew by 12% in March to 75,755 applications, of which 34,120 are designated for iPad only. The total number of
iOS applications now equals 367,334

Source: Distimo Publication - April 2011


APPLE! VS

The previous page depicts the current store sizes and growth rates and reveals that some stores experienced higher growth than others. The
absolute growth is not necessarily high even though the relative growth can be high. The growth pace of the last three months is used to forecast
the absolute sizes of six stores in the coming three months in order to provide more insight into the development of the whole ecosystem.
First, the Google Android Market is predicted to have only 40,000 applications less than the Apple App Store for iPhone by the end of June 2011,
and will close the remaining gap before the end of July 2011. Second, we predict that the BlackBerry App World will double in size over a six-month
period and will most likely be larger than Nokia Ovi Store by the end of May 2011.
The last finding is not shown in the graph, although the trend can still be observed. At its current growth rate, the Windows Phone 7 Marketplace
will be larger than the Nokia Ovi Store and BlackBerry App World before the Windows Phone 7 Marketplace has even
been available for a full year. It should be noted that all figures are based purely on the average month-over-month
growth figures that could easily accelerate or slow down. Still, it depicts a good overview of what we believe may happen.

Source: Distimo Publication - April 2011



MORELLATO
T
COLOURS
THE NEW ADV CAMPAIGN OF MORELLATO COLOURS SIGNED BY UNITSTYLE
MORELLATO UNITSTYLE

M orellato presents Colours, a modern,
fresh and dynamic line of watches that tells of
M orellato presenta Colours, una linea
di orologi moderna, fresca e dinamica che
high quality, technology and design research. racconta una storia di alta qualità, tecnologia
The result of a combination of the strong e indagine stilistica.
watch-making tradition of the brand and the Frutto dell’unione tra la forte tradizione
innovation that has always set its products orologiera del brand e l’innovazione che da
apart, Colours has been created to offer top sempre ne contraddistingue i prodotti, Colours
performance together with a design that è stata realizzata per offrire le massime
successfully satisfies the needs of those that prestazioni, insieme ad un design in grado di
are most focused on the latest fashion trends, soddisfare le esigenze di chi è più attento alle
without foregoing the assurance and quality tendenze moda, senza rinunciare però alla
of a great watch. sicurezza e alla qualità date da un grande
Far from being "disposable" watches with orologio.
short lifespans, these are authentic high-tech Non orologi “usa e getta” dalla vita breve, ma
jewels - durable and with perfect functionality veri e propri gioielli high tech, resistenti e dalla
- guaranteeing maximum performance and perfetta funzionalità, garantendo la massima
freedom of expression, in terms of taste performance e libertà d’espressione, nel gusto
and feelings, owing to the extensive colour come nelle emozioni, grazie all’ampia palette
palette. colori.

MORELLATO COLOURS MEDIA

1 EUROTRAM COLOURS 2 EUROTRAM COLOURS 3 TOTEM DISPLAY COLOURS


MAKING OF ADV MORELLATO COLOURS

SHOOTING “A colourful pixellated image
Hi Tech in Colours. Based on this claim, there in a full hd led monitor is the
was a need to think of a shot that would
emphasize the technological concept.
background watches”
The creation of a coloured "pixellated"
background viewed on a full HD led monitor
was used as the background for the campaign
image.
Using suitable lighting effects and post
production allowed the creation of a highly
striking image in which all the details on the
faces of the watches in the foreground are
highlighted. The colour effects of the silicon
straps contrast with the background of
coloured lights.

SHOOTING
Hi Tech in Colours. Da questo claim è partita
l’esigenza di pensare ad uno scatto che
enfatizzasse il concetto del tecnologico.
La creazione di uno sfondo colorato
“pixelizzato” visualizzato su un monitor led
full HD ha fatto da sfondo all’immagine di
campagna.
Un’opportuno gioco di luci e di post-
produzione ha consentito di creare
un’immagine di grande impatto, dove nei
quadranti degli orologi in primo piano risalta
il dettaglio di tutti i particolari. Il gioco di
colori dei cinturini in silicone, contrasta con lo
sfondo di luci colorate.

4 DISPLAY COLOURS 5 WEB BANNER COLOURS


orologio in acciaio cinturino in silicone
HI TECH IN COLOURS prezzo 49 euro
movimento miyota 2035 colorato anallergico DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 15

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100% Orange juice.

pro
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NOVEMBER 2010
17

SONOHRA
VIDEO

MUSIC VIDEO
SONOHRA VIDEOCLIP FROM THE NEW ALBUM

SONOHRA SAYS:

“We really wanted to
W e really enjoyed recording the Let Go
video for many reasons, first and foremost
We really wanted to make this video because it
expresses our music very well and we feel that
make this video
owing to the family atmosphere that involved
us right from the first scouting sessions. The
the result is a product that represents us as we
are: faithful to our blues/rock roots but moving
because it expresses
location of the Enel Club is fantastic; the
ideal set for the vision that we had in mind
towards a more electronic future!
We are now working on two separate projects: the
our music very well”
right from the beginning of the video project, summer concerts of the 2011 A place for us tour,
the vision of a dream (or a nightmare) in an which will take us around Italy; and in the breaks
atmosphere that is both natural and surreal at we are finishing the recordings of the songs for
the same time. our new CD, which should be coming out at the
They are rooms that have a story to tell, even end of the year. It will be a surprise for many
the tiles on the walls seem to want to tell people; it will be a sensation; hear it to believe it!
their tale... And then it is a comfortable place, (Sonohra)
which is very close to our home.

C i siamo proprio divertiti a registrare il
video di Let Go per tanti motivi, primo fra
Ora siamo impegnati su 2 fronti: i concerti estivi
dell’A place for us tour 2011 che ci porterà in
tutti il clima familiare che ci ha coinvolto fin giro per l’Italia e nelle pause stiamo ultimando le
dai primi sopralluoghi. La location del Circolo registrazioni delle canzoni del nostro nuovo CD che
Enel è inoltre fantastica, il set ideale per la dovrebbe uscire entro la fine dell’anno. Sarà una
visione che avevamo fin da subito del progetto sorpresa per tanti, sarà una bomba, ascoltare per
del video, la visione di un sogno (o di un credere!
incubo) in una atmosfera naturale e surreale (Sonohra)
allo stesso tempo.
Sono stanze che hanno una storia, anche le
piastrelle dei muri sembrano avere cose da
raccontare.... E poi è un posto comodo, vicino,
molto vicino a casa nostra.
Abbiamo voluto con forza realizzare questo
video perché esprime molto bene il nostro
percorso musicale e ci sembra che ne sia uscito
un prodotto che ci rappresenta per quello che
siamo: fedeli alla nostra matrice blues/rock ma
lanciati verso un futuro più elettronico!

MAKING OF THE VIDEO

A pub.
A man and a woman.
T
Twisted and warped thoughts.
Eyes closed to avoid seeing.
Eyes closed to see again.
Souls held together by a bond that is too tight with no way out.
Enslaved by an obsession
A perverse thought waiting for its own end.
A journey between the real and the surreal.
We played with the lighting a lot, using black and white and exaggerated colour, with
very rapid scene changes that appear to have no connection with each other.
The special editing did the rest.
Coordinating and filming this video was fun.
The actors got into their parts perfectly, despite the low temperatures on the set, where
they had to act for more than four hours.
When you manage to create such involvement, you have done 90% of the work...
This video was created thanks to the strength and professional approach of all those
working for 15 hours without a break.
All well orchestrated and well coordinated.
A great team effort.

Un pub.
Un uomo ed una donna.
Pensieri contorti e distorti.
Occhi chiusi per non vedere.
Occhi chiusi per rivedere.
Anime tenute insieme da un legame troppo stretto da dove non c'è via di scampo.
Un pensiero ossessivo capace di sottomettere.
Un pensiero perverso che vuole finire.
Un viaggio tra reale e surreale.
Abbiamo giocato moltissimo con le luci, il bianco e nero ed il colore esasperato, su
cambi di scena molto spinti e apparentemente slegati tra di loro.
Il montaggio studiato ad hoc ha fatto il resto.
Coordinare e girare questo video è stato divertente.
Gli attori sono entrati perfettamente nella parte nonostante le basse temperature sul
set in cui sono stati costretti a recitare per più di quattro ore.
Quando riesci a creare una tale immedesimazione hai fatto il 90 per cento del lavoro....
Un video realizzato grazie alla forza e alla professionalità di tutti lavorando
ininterrottamente per 15 ore filate.
Tutto ben orchestrato e ben coordinato.
Un grande lavoro di squadra.


PRINT

NEW CATALOGUE
DIESEL
THE DIESEL I
THE DIESEL ISLAND PASSPORT PRINTED BY UNITSTYLE
UNITSTYLE

T he news that Diesel fans from all over the
world were waiting for. After years of social
mean? Taking what is good in other countries
in the world and getting rid of everything that
È la novità che i Diesel fan di tutto il
mondo stavano aspettando. Dopo anni di
exclusion in a society where they have often is nasty? Rewriting the laws? Putting right emarginazione da parte della società, in cui
felt too eccentric, too courageous or too stupid social injustice? Founding a country that is si sono spesso sentiti troppo eccentrici, troppo
for the rest of the world, they will finally have only for the brave? coraggiosi o troppo stupidi per il resto del
a place where they can feel at home. The images of the print and outdoor campaign mondo, avranno finalmente un posto dove
In 2011, they can emigrate to Diesel Island. will show the first pioneers arriving on the sentirsi a casa.
It is not a holiday, it is a country. After having island, with thrilling experiences, resolving Nel 2011 potranno emigrare verso la Diesel
created a full-scale movement with the Be some of the oldest problems in the world Island. Non è una vacanza - è una nazione.
Stupid campaign, the next step for Diesel is (immigration, healthcare system, transport, Dopo aver creato un vero e proprio movimento
the creation of a completely new and stupid etc.) with new solutions and organising wild con la campagna Be Stupid, il prossimo
society: a tropical utopia where the principles parties to celebrate the birth of their nation. step di Diesel è la creazione di una società
of the Be Stupid manifesto can grow and completamente nuova e stupida: un’utopia
prosper. tropicale dove i principi del manifesto Be
What does creating a nation from scratch Stupid potranno crescere e prosperare.


DIESEL CATALOGUE

Come sarebbe creare una nazione da zero?
“The cover has been
Prendere quel che c’è di buono negli altri paesi designed selecting
del mondo e sbarazzarsi di ciò che è brutto?
Riscrivere le leggi? Rimediare alle ingiustizie paper that draws on the
sociali? Fondare un paese solo per i coraggiosi?
Le immagini della campagna print e outdoor
classic "waxed" effect of
mostreranno i primi pionieri arrivare
sull’isola, vivere esperienze emozionanti,
passports.”
risolvere alcuni dei più vecchi problemi del
mondo (immigrazione, sistema sanitario,
trasporti...) con nuove soluzioni, organizzare
feste selvagge per celebrare la nascita della loro
nazione.

PRINTING CATALOGUE

Il passaporto per sbarcare sull’isola di Diesel è il catalogo generale
Diesel per l’estate 2011.
La copertina è stata studiata scegliendo una carta che riprendesse
appunto l’effetto “cerato” classico del passaporto.
La grafica è realizzata in stampa serigrafica ed oro a caldo. Gli
angoli arrotondati, realizzati MANUALMENTE grazie ad una
SCANTONATRICE sono il tocco finale.

The passport to allow you to land on Diesel island is the general
summer 2011 Diesel catalogue.
The cover has been designed selecting paper that draws on the
classic "waxed" effect of passports.
The graphics have been created with screen printing and hot gold
stamping. The rounded corners, created BY HAND using a CORNER
ROUNDER are the finishing touch.



MORPHICK NEW EXPERIMENTAL IMAGES WITH MORPHICK

N, RE INTE RPRETATI ON AN D TR AN SFOR MATIO N.
Y OF ST YLE IN CO M M UN ICATIO
M OR PH IC K IS TH E STUD

F ID E AS
M O R PH IC K IS EVO LUTIO N O ZATAC PHOTOGRAPHER

M O R PH I C K I S W
C O M M U N I CATI H E N
O N M E ET ART
L LI M ITS
GO BE YO N D AL Taking photographs in a drab
Y TO
E AB I LIT
studio is like opening a jar of
CK IS TH Nutella and discovering it’s
M O R PH I empty. I don’t use electronic
light, I love what the day has to
offer, to photograph what I see.
My eye is the lens, at times un-
focused and at times it moves
too quickly, but it captures what
Cover Picture - Photographer: Zatac - Model: Sara Rosati - Make up artist: Massimiliano Della Maggesa
I like most.

It’s what I see looking around
me.

JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS


UNITDESIGNLAB



MALÌPARMI
THE ROLE OF ART BUYER

A fake mink fur coat in the middle of
August and narcissus bulbs in December..
U na pelliccia di finto visone in pieno agosto e
bulbi di narciso a dicembre... questa è solo una
this is just one of the many somewhat bizarre delle tante “liste della spesa” alquanto bizzarre
"shopping lists" that Maliparmi unfailingly che Maliparmi richiede puntualmente ad ogni
requests every season for the creation of its stagione per la realizzazione delle proprie
window displays. In the current scenario, vetrine. In uno scenario attuale dove il visual
in which visual merchandising is more and merchandising è sempre più standardizzato
more standardised in the selection and use anche nella scelta e nell’utilizzo dei materiali,
of materials, precisely owing to problems of proprio per un problema di tempi e di costi
increasingly limited time and expenses, this sempre più ristretti, questa casa di moda mette
fashion house really puts the professional invece a dura prova la professionalità e le
approach and skills of the agency's art buyer capacità dell’art buyer dell’agenzia.
to the test. L’utilizzo di materiali “veri” a volte stravaganti,
The use of "authentic", at times extravagant rende indubbiamente le vetrine di Maliparmi
materials, undoubtedly makes Maliparmi's curiose ed affascinanti. Uno stile perfettamente
window displays strange and fascinating. in linea con il target elegante, sofisticato, quasi
The style of the window displays is perfectly artigianale della donna che sente proprio
in line with the elegant, sophisticated target questo modo di vestire. E per l’art buyer...la
audience, with a taste for craftsmanship sfida continua.
- women that identify with precisely this
way of dressing. And for the art buyer... the
challenge goes on.


MALIPARMI VISUAL MERCHANDISING

“The use of authentic
extravagant materials
STORE WINDOWS makes Maliparmi's
window displays strange
and fascinating.”

CE NSO RED
CLIENT
Kitchen manufacturer

CONCEPT

This proposal will centre on the concept of the passion that the XXX kitchen conveys
through the care and attention focused on customer requirements.

Passion is what drives us and allows man to achieve success in his work or in the
activities that he enjoys... however, he often feels the need to place this display this
with a touch of pride.

VISUAL

A strong image will be used that plays on the desire to "show your passion" with pride...
placing a part of ourselves on display that our everyday image does not reveal.

The slogan leaves no room for ambiguity...

.com

SORRY, TOO LATE

DON’T WASTE TIME, DRINK
www.brandjuices.com - OTHER BRAND JUICES FLAVORS: pro
duc
t by


IT’S A COMMUNICATION AGENCY
WITH INTEGRATED PRODUCTION BORN IN 1994
SPECIALIZED IN FASHION

WE WORKED AND WORK WITH:
FASHION/OUTDOOR ACCESSORIES NO PROFIT
DIESEL MORELLATO AMREF
DIESEL U.S.A SECTOR
DIESEL KID PIRELLI PZERO
DOCKERS LEVI STRAUSS EUROPE PHILIP WATCH
ROBERTO CAVALLI GINEVRA GIOIELLI TECHNOLOGY
D&G MOTOROLA RIELLO UPS
DSQUARED2 SAFILO RIELLO CRD
GIORGIO ARMANI DE RIGO BERNER
VALENTINO OPTISSIMO IMETEC
MARLBORO CLASSICS MARCOLIN
DIMENSIONE DANZA MARCHON
REPLAY STROILI ORO
RARE
NOLITA COSMETICS
SALEWA SPECCHIASOL
DOLCE & GABBANA EUPHYTOS
THE NORTH FACE AKYS

Se Sei inTereSSaTo a riceVere GraTuiTaMenTe il proSSiMo nuMero di QueSTo MaGaZine, inVia una Mail con oGGeTTo
“YES WE ARE PEOPLE” A: UNITSTYLE@UNITSTYLE.COM, INDICANDO L’INDIRIZZO DI SPEDIZIONE.
IF YOU ARE INTERESTED IN RECEIVING THE NEXT EDITION OF THIS MAGAZINE FREE OF CHARGE, PLEASE SEND US AN E-MAIL AT UNITSTYLE@UNITSTYLE.COM, WITH “YES WE
NOVEMBER 2010 YES WE ARE SIMPLY PEOPLE
4
47
ARE PEOPLE” IN THE SUBJECT LINE AND PROVIDING YOUR MAILING ADDRESS.

UNTSTYLE ha sede nell’antico monastero delle Benedettine monumento storico del
1064 d.C. recentemente ristrutturato.
Il cenobio di san Michele fu considerato fra i più notevoli per importanza economica
e documentaria nella provincia di Verona, oltre che il più antico, e godette fama
d’essere ricco di beni e ragguardevole per le monache d’alto lignaggio, tra cui
alcune discendenti degli Scaligeri, dei Visconti e tre nipoti di Dante, figlie di Pietro
Alighieri.

UNITSTYLE is based in an old Benedictine convent, a historic monument dating
back to 1064, which has recently been renovated. San Michele or Saint
Michael’s religious community was considered amongst the most worthy of
note in the province of Verona because apart from being the oldest convent, it
was extremely important in economic and documentary terms. It was famous
for being rich in assets and distinguished by nuns of high descent, including
some descendents of the Scaglieri and Visconti families and three of Dante’s
nieces, the daughters of Pietro Alighieri.

UNIT ASSOCIATI S.R.L Corte Convento,11 - 37132 Verona
Phone: +39 045 8780732 - mail: unitstyle@unitstyle.com
1 NOVEMBER 2010
YeS we are SiMplY people
www.unitstyle.com

UNITSTYLE MAGAZINE Issue n.2

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