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Saurage Marketing Research with Schipul, the Web Marketing Company A Case Study
Saurage Research Reality Spikes
The Challenge http://www.flickr.com/photos/dunechaser
Areas To Address as Identified from Client’s Challenge Content differentiation  	(user experience – customer side) Content management 	(ease of use – admin side) 3.   Search Engine Optimization
ContentDifferentiationSolution http://www.flickr.com/photos/gibbons
Content Differentiation Solution
Content Differentiation Solution
Content Differentiation Solution
Content Differentiation Solution
X
Excluding Categories from Pages
Content Management Solution
Content Management Solution
Who to Manage What?
Quick note on SEO(search engine optimization) http://wordpress.org/extend/plugins/all-in-one-seo-pack/
What Went Well… And What Went “Not So” Well.
Questions http://www.flickr.com/photos/patrickyc
www. saurageresearch.com www.realityspikes.com @keyfindings @realityspikes ssaurage@saurageresearch.com SusanSaurage-Altenloh
       www. schipul.com/derekskey|@derekskey|dkey@schipul.com Derek Key

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