1. ConSoulution
Members:
Alexandra Lucht
Derlyse Woguem Ngawouo s0530250
Rajab Hassan Kaoneka s0529990
Sandra Petkeviciute s0536521
Ulirike Baxter
HTW Berlin | General Business Topics 1
2. Table of contents
1- Situation summary
5. Our goals
2. Rich picture
6. Our recommmendations
3. Project approach
7. Ideas for futher work
a)Tool used
b) Activities
c) Dependency diagram
4. Baseline SSM Model of
company
a) CATWOE
b) Root definition
c) List of Issues from
SSM Model.
HTW Berlin | General Business Topics 1
3. 1. Situation summary
Tiger Solutions is a small management
consulting company founded in 2009 in the UK
which employs two people: the company’s
founder Chris, and Justine.
The problem: the growth of the company
remained stagnated after a strong performance
in 2010 and recently it has lost a client
Decisions: The founder is considering of going
overseas to Germany because of the mentioned
circumstances and need a consulting company
to advise him. In addition, his colleague Justine
does not agree with this suggestion.
HTW Berlin | General Business Topics 1
4. Justine
Justine and Chris, employee
at tiger Solution
Chris
HTW Berlin | General Business Topics 1
5. Chris the founder thinks of expanding the business
to Germany.
HTW Berlin | General Business Topics 1
6. Different sources of revenue and expenses for the
business in Germany.
HTW Berlin | General Business Topics 1
8. 3. Project approach
a) Tools used
The meetings with the client.
The first meeting has been for us (SonSoloution) the
opportunity to show you, our client, our
understanding of the situation and to help you have
a clearer view of the situation that your business is
facing or is going to face during an eventual
expansion to Germany.
Through out the meeting we also learned about
Justine´s and Chris´s preoccupations which we latter
on used to redirect and modified certain points in our
model.
HTW Berlin | General Business Topics 1
9. The rich picture.
It helped us to capture key elements of the problem
faced by Tiger solution.
- Tiger solution
- Justine and Chris
- Business situation in the UK (need for
improvement or for change)
- Expansion opportunities in Germany
- Potential future clients ( High schools in
Germany)
- Source of future revenue ( future clients)
- Resources required for the project (promotional
actions, office room, bilingual mediator,
maintenance of the systems)
The rich picture shows the overview of the whole
situation as well as the relationship between the
elements. These features was aim to facilitate your
understanding.
10. b) Activities
o Gathering information in order to make sure we
would not leave apart any element or factor
having an impact on Tiger solution problematic
situation.
o Information analyze. All the information at our
disposition has been analyzed. This has been a
very important step in finding the influence of
single elements and how there interact. (exple:
number of leaflet distributed has a direct
influence on the potential number of future client
and on the number of back calls because, if there
are not leaflet distributed, there would not exist a
need of doing back calls). Through the
information analyze we found out that the
element of the Tiger Solution puzzle are very
interactive and one element could received
influence from several other elements.
HTW Berlin | General Business Topics 1
11. Designing the dependency diagram
This activity has be made easy by the previous
activity (information analysis). The dependency
diagram summarize the result of our findings and
reflects Tiger solution`s situation.(see next slide).
preparation of our solution model
13. 4. Baseline SSM Model of
company
a) CATWOE
C – Customer: o W – Weltanschauung:
Tiger Solutions More clients would
A – Actors: generate more
revenue for Tiger
Tiger Solutions Solutions
T – Transformation O – Owners:
Process: Tiger Solutions
Tiger Solution with its
current number of E - Environmental
clients Constraints
Tiger Solution with Financial constraints,
more number of clients. number/budget of
interested clients,
insufficient marketing
HTW Berlin | General Business Topics 1
14. b) ROOT DEFINITON
The Tiger Solutions which need growth from its
current number of clients to more number of
clients. Reasonably need to generate more profit
by increasing its customer base considering the
financial constraints, number of clients, budget of
interested clients and insufficient marketing.
HTW Berlin | General Business Topics 1
15. c) List of Issues from SSM
model
LIST OF ACTIVITIES
Develop budget plan
Analyse education systems
Marketing analysis
Promoting the Software to make well known:
Web Design
Leaflets
Develop/Improve appropriate software in
order to attract new customers to increase
profit
Implicate software
Generate Revenue/Profit
HTW Berlin | General Business Topics 1
16. List of Issues from SSM model
LINKING ACTIVITIES
Analysis of
Budget Planning Educational
to stay within systems
constraints
Development/Improve
Marketing ment the software
Analysis
Promotion of
the Software
Implication of
Software Revenue/Profit
HTW Berlin | General Business Topics 1
17. Some thoughts Vs. Include
in Report
Justine and Chris are anxious about the future of
the company
Tiger Solution is vulnerable to competitors who
make similar service with online assistance.
The potential in the German market is impressive,
but of course some investment would be required.
18. Justine training sessions are excellent but not that
lucrative for the company.
The training sessions are well received by clients but
the Excel tools offer by the tiger Solution sustain the
business (something physical, especially since excel
is quite dry..)
client feedback is generally very positive (in the UK
were Tiger Solution is already operating)
Because Chris is founder of the company he does
most of the strategic thinking
I think there may be growth opportunities closer to
home.
19. We launched a business development campaign
earlier this year, which allowed us to win 2-3 new
clients.
I think we should conduct another business
development campaign focusing on a different
geographical location with the UK.
I would also like is to improve our online presence. I
think a small investment in the appearance of the site
would be money well spent!”
20. 5.Our goal
To help Chris and Justine make sense of
company’s current situation
To provide recommendations to achieve growth
To use skills to help Chris and Justine think
constructively about situation at hand
21. 6. Recommendations
Issues
Going abroad/Expanding to Germany vs.
staying in the UK to achieve growth?
Cost of expanding to Germany on top of
costs from GB
From a financial point of view it would be better to
stay in GB, because too many clients are necessary
to cover costs
22. 7. Ideas for further work
Instead of helping to expand to Germany
Keep up training sessions
help increasing customer base in GB
improve web site by hirin ga web designer vs.
Graphical design students
Get reputation to attract new customers
(abroad)
broaden tools go online
Save costs by hiring student for „follow up
calls“
Visual introduction (vs. Leaflet)
23. Thank you very much for colsulting
ConSOULution
We hope we could provide a structured overview
to facilitate communication on further steps
…?
Summary at the end? Or before ideas for the
future?
