How You Can Easily And Quickly Turn Customers Into Repeat Customers – And Fill Your Restaurant To Capacity Any Day Of The Week

1. Two Ways To
Increase Restaurant Profits
#1
Get More Customers

2. Two Ways To
Increase Restaurant Profits
#2
Get More Money
From The Customers
You Already Have

3. What if you could get
half of your existing customers to
come back 3, 4, 5 or 6 times?
Would that make you more
money?

4. Some Statistics

It costs 7 times more to acquire a new customer
than it does to retain an existing one.[1]

Repeat customers spend 33% more than new
customers.[2]

80% of future profits come from only 20% of
existing customers.[3]

A 5% increase in customer retention can lead to
a 75% increase in profits.[4]
[1] www.bain.com/bainweb/publications/pdf.asp?id=14516
[2] http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm
[3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy

5. How Do You Get Repeat Customers?

How does Groupon do it?

They send daily offers to their database of
millions of people who signed up to be
notified about daily offers.

What's the first thing Groupon does before
they even let you onto your website?

7. How Does Groupon Do It?
Their business model relies
on their database of
email addresses.

8. How Can You Do It?

How can you replicate Groupon's model?

Get your existing customers to sign up for
your 'VIP Diners Club'.

Send them offers which are likely to turn
them into repeat buyers.

12. 
The customer gets an IMMEDIATE 5% or 10%
discount – instant gratification.

The restaurant gets the customer's name and
email address.

The restaurant can encourage the customer
to come back over and over using special
deals, offers, coupons, VIP nights, themed
nights, and more.

13. Many business owners spend all their
time and money trying to get new customers.

14. The reality is that they can
increase their profits dramatically by
concentrating on their current customers
and turning them into repeat buyers.

15. Can I Do It Myself?
Yes, you can.
You're going to need:

A graphics designer for the flyer

A web designer for the mobile-optimized
landing page

Web hosting for the landing page

Email marketing software to send the emails

Time to write and schedule the offer emails

The expertise to put it all together

16. Cost to set it all up:
Between R6,000 and R10,000
Time to set it up and get it working:
At least 1 month
OR
We can do it for you...

17. VIP Diners Club
List Maintenance Package

A5 display stand with custom QR code and
qrl.co.za web address

Mobile-optimized Email Capture Landing Page

Collection of Subscribers into Database

Scheduling of up to 6 emails per month (Maximum
2 emails per week)

18. VIP Diners Club
List Maintenance Package
Time to set it up: 48-72 hours
If it doesn't work for you, you can
cancel at any time by giving 14 days notice
Find out more here:
VIPDinersClub.co.za