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EHO 112
LANDSCAPE MANAGEMENT
What is Landscape?
• Landscape
    • To improve the appearance of (an area of land), as by
      planting trees, shrubs, or grass, or altering the contours
      of the ground
What is Management?
• Management
    • The act or manner of managing; handling, direction, or
      control
What is Landscape Management
• The art, science, skill and process of
  maintaining a healthy landscape for the
  purpose of presenting an appealing scene.
Roles and Responsibilities
• Turf Management
    • Establishment
           » Seed
           » Sod
    • Mowing, Trimming and Edging
    • Irrigation
    • Pest Control
           » Insect
           » Disease
           » Weed
    • Fertilization
    • Aeration/Dethatching
Roles and Responsibilities
• Ornamental Management
    •   Establishment
    •   Pruning
    •   Mulch
    •   Pest Control
             » Insect
             » Disease
             » Weed
    • Irrigation
    • Fertilization
Roles and Responsibilities
• Floriculture (Annual/Perennial Beds)
     •   Installation
     •   Maintenance
     •   Pest
     •   Irrigation
     •   Fertilization
     •   Amendments

• Chemical Lawn Care
     • Pest
     • Fertilization
     • Water Conservation
Roles and Responsibilities
• Irrigation
     •   Installation
     •   Maintenance
     •   Troubleshooting
     •   Water conservation


• Hardscapes
     • Maintenance
     • Repair
Roles and Responsibilities
• Ponds
     • Maintenance


• Lighting
     • Maintenance
     • Installation
     • Trouble Shooting
Roles and Responsibilities
• Leadership Roles
       •   Owner/President
       •   Managers
       •   Supervisor/Forman
       •   Crew leader

• Leadership Responsibilities
       •   Motivator
       •   Organizer
       •   Planner
       •   Decision Maker
       •   Marketing
       •   Production
       •   Scheduling
       •   Financing
STATE OF THE INDUSTRY
• Landscape industry in the United States
     • 1987         $15 billion
     • 2006         $40 billion and growing
     • Represents 92% of the total horticultural services


• Top States for the Landscape Service Industry
     •   California
     •   Florida
     •   Texas
     •   Illinois
     •   Ohio
STATE OF THE INDUSTRY
• Landscape industry in Georgia
     • 1970           $60 million
     • 2006           $800 million and growing


• Georgia advantages
     •   Climate
     •   Employment
     •   Industry
     •   Infrastructure
STATE OF THE INDUSTRY
• Why is the landscape industry so BIG?
        •   Disposable income
        •   Less “free” time
        •   Keep up with the “Jones”
        •   Urban areas
        •   Infrastructure
        •   Economy
        •   Education
        •   Law & Regulations
        •   Job Market
        •   Need it now
        •   Climate
        •   Population
        •   Easy start up business
STATE OF THE INDUSTRY
• 2007 Industry Revenue Leaders :
     1. Truegreen Companies        $1.5 Billion
     2. Valley Crest               $935 million
     3. Brickman                   $609 million
     4. Davey Tree Company         $506 million
     5. Scotts Lawn Service        $285 million
     48. Piedmont Landscape        $30 million
     83. Russell Landscape Group   $19 million
     96. Gibbs                     $16 million
     100. James River Grounds      $15 million

     Numbers Provide by Lawn & Landscape Magazine
A Look at the Numbers (2006)
• Average revenue for a landscape company
     • $796.750


• Average revenue generated per employee
     • $47,997 (16.6 employees)


• Average number of employees
     • 6.5 fulltime
     • 10.1 seasonal
A Look at the Numbers (2005)
• Average company age
     • 13.5 years


• Average number of customers
     • 51.8 residential mowing
     • 221 chemical application
     • 21 commercial mowing


• Average per man hour charge
     • $41 residential maintenance
     • $47 commercial maintenance
     • $18.80 per 1k square foot chemical application
A Look at the Numbers (2005)
              Southeast Salaries

• Entry Level Mower Operator $8.30

• Experienced Mower Operator $10.80

• Entry Level Spray Tech $8.80

• Experienced Spray Tech $12.30
A Look at the Numbers (2005)
                    South East Salaries

• Entry Level Construction worker $8.70

• Experienced Construction worker $12.60

• Foreman $28,820

• Supervisor $39,464

• Owners/President $52,585
Top Concerns
• Fuel prices

• Insurance
     • Workman's comp.
     • Health
     • Liability

• Immigration reform
     • Illegal workers
     • H2B bill
     • Liability
Top Concerns
• Employees
    •   Quality workers
    •   Dependable
    •   Stress
    •   Overworked
    •   Pay

• Weather
    • Drought
    • Flood
Top Concerns
• Competition
    • Lowballers
    • Big vs. Small


• Economy
    • Inflation
    • Interest rates
    • Housing market
Top Concerns
• Taxes
     •   Property
     •   Self employment
     •   Unemployment
     •   Social Security

• Regulations
     •   Pesticide restrictions
     •   Water restrictions
     •   Noise Pollution
     •   Erosion & sedimentation
     •   Workers rights

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HORT 1120 Week #1 Introduction

  • 2. What is Landscape? • Landscape • To improve the appearance of (an area of land), as by planting trees, shrubs, or grass, or altering the contours of the ground
  • 3. What is Management? • Management • The act or manner of managing; handling, direction, or control
  • 4. What is Landscape Management • The art, science, skill and process of maintaining a healthy landscape for the purpose of presenting an appealing scene.
  • 5. Roles and Responsibilities • Turf Management • Establishment » Seed » Sod • Mowing, Trimming and Edging • Irrigation • Pest Control » Insect » Disease » Weed • Fertilization • Aeration/Dethatching
  • 6. Roles and Responsibilities • Ornamental Management • Establishment • Pruning • Mulch • Pest Control » Insect » Disease » Weed • Irrigation • Fertilization
  • 7. Roles and Responsibilities • Floriculture (Annual/Perennial Beds) • Installation • Maintenance • Pest • Irrigation • Fertilization • Amendments • Chemical Lawn Care • Pest • Fertilization • Water Conservation
  • 8. Roles and Responsibilities • Irrigation • Installation • Maintenance • Troubleshooting • Water conservation • Hardscapes • Maintenance • Repair
  • 9. Roles and Responsibilities • Ponds • Maintenance • Lighting • Maintenance • Installation • Trouble Shooting
  • 10. Roles and Responsibilities • Leadership Roles • Owner/President • Managers • Supervisor/Forman • Crew leader • Leadership Responsibilities • Motivator • Organizer • Planner • Decision Maker • Marketing • Production • Scheduling • Financing
  • 11. STATE OF THE INDUSTRY • Landscape industry in the United States • 1987 $15 billion • 2006 $40 billion and growing • Represents 92% of the total horticultural services • Top States for the Landscape Service Industry • California • Florida • Texas • Illinois • Ohio
  • 12. STATE OF THE INDUSTRY • Landscape industry in Georgia • 1970 $60 million • 2006 $800 million and growing • Georgia advantages • Climate • Employment • Industry • Infrastructure
  • 13. STATE OF THE INDUSTRY • Why is the landscape industry so BIG? • Disposable income • Less “free” time • Keep up with the “Jones” • Urban areas • Infrastructure • Economy • Education • Law & Regulations • Job Market • Need it now • Climate • Population • Easy start up business
  • 14. STATE OF THE INDUSTRY • 2007 Industry Revenue Leaders : 1. Truegreen Companies $1.5 Billion 2. Valley Crest $935 million 3. Brickman $609 million 4. Davey Tree Company $506 million 5. Scotts Lawn Service $285 million 48. Piedmont Landscape $30 million 83. Russell Landscape Group $19 million 96. Gibbs $16 million 100. James River Grounds $15 million Numbers Provide by Lawn & Landscape Magazine
  • 15. A Look at the Numbers (2006) • Average revenue for a landscape company • $796.750 • Average revenue generated per employee • $47,997 (16.6 employees) • Average number of employees • 6.5 fulltime • 10.1 seasonal
  • 16. A Look at the Numbers (2005) • Average company age • 13.5 years • Average number of customers • 51.8 residential mowing • 221 chemical application • 21 commercial mowing • Average per man hour charge • $41 residential maintenance • $47 commercial maintenance • $18.80 per 1k square foot chemical application
  • 17. A Look at the Numbers (2005) Southeast Salaries • Entry Level Mower Operator $8.30 • Experienced Mower Operator $10.80 • Entry Level Spray Tech $8.80 • Experienced Spray Tech $12.30
  • 18. A Look at the Numbers (2005) South East Salaries • Entry Level Construction worker $8.70 • Experienced Construction worker $12.60 • Foreman $28,820 • Supervisor $39,464 • Owners/President $52,585
  • 19. Top Concerns • Fuel prices • Insurance • Workman's comp. • Health • Liability • Immigration reform • Illegal workers • H2B bill • Liability
  • 20. Top Concerns • Employees • Quality workers • Dependable • Stress • Overworked • Pay • Weather • Drought • Flood
  • 21. Top Concerns • Competition • Lowballers • Big vs. Small • Economy • Inflation • Interest rates • Housing market
  • 22. Top Concerns • Taxes • Property • Self employment • Unemployment • Social Security • Regulations • Pesticide restrictions • Water restrictions • Noise Pollution • Erosion & sedimentation • Workers rights