Slides from June 2009 HOW Conference presentation in Austin, Texas. At this session, the Ansca Corona iPhone SDK was publicly unveiled. Over 110 designers were in attendance.

1. Ansca Corona
iPhone Development for Designers
as presented by Joseph DeSetto
founding partner of reallyMedia

2. Opportunity

3. 40,000,000
iPhone & iPod touch

4. 40,000,000
iPhone & iPod touch
American Idol Finale

5. 40,000,000
iPhone & iPod touch
American Idol Finale
McDonalds

6. 40 downloads per second

8. The Mobile Market

10. Code != Art

12. Corona

13. What is Corona?

14. What is Corona?
Easy, visual tool

15. What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!

16. What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!
Animated images (and vectors too!)

17. What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!
Animated images (and vectors too!)
Publishing and Distribution

18. Designed with Corona

19. Designed with Corona

20. tapDots

22. Designed with Corona

23. Designed with Corona

24. Box of Sox

25. Behind the Scenes:
Box of Sox

26. The Idea

27. Gameplay Design

28. Gameplay Design

29. Gameplay Design

30. Reference Images

31. Prototype

32. Screen Concepts

37. Sock Illustration

40. Final Prototype

43. Corona Features

44. Corona Features
Images

45. Corona Features
Images
Animation

46. Corona Features
Images
Animation
Interaction

47. Corona Features
Images
Animation
Interaction
Sound

48. Corona Features
Images
Animation
Interaction
Sound
Camera

49. Corona Scripting

50. Corona Scripting
Draw a square.

51. Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)

52. Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)

53. Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)
Turn it red.

54. Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)
Turn it red.
square:setFillColor( 255, 0, 0 )

55. Corona Scripting
Add a photo.
display.newImage(“beach.png”)

56. Corona Scripting
Move something.
circle:translate(100, 500)

57. Corona Scripting
Make some noise.
media.playEventSound( "boom.mp3" )

58. YOU

59. YOU
... can now design mobile applications

60. YOU
... can now design mobile applications

61. YOU
... can now design mobile applications
... can create interactive content for iPhone

62. YOU
... can now design mobile applications
... can create interactive content for iPhone

63. YOU
... can now design mobile applications
... can create interactive content for iPhone
... may quit your day job.

64. Corona

65. Corona
Use images edited in... uh...
other HOW Conference sponsors.

66. Corona
Use images edited in... uh...
other HOW Conference sponsors.

67. Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.

68. Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.

69. Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.
Publish to iPhone.

70. Get Corona
Early Adopter Program
Available Today

71. Learn Corona
Two day intensive course:
Introduction to iPhone Development with Corona
Available now!
www.reallymedia.com

72. Ansca
www.anscamobile.com
Come talk to us in the Exhibit Hall.
Thank you.
We invite your questions.