In this presentation, I share some of my research during my MA Design Practice at Northumbria University when I was investigating on Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments [...]
"Creativity & Design in Collaborative/Distributed Environments" talk at Social Media Week 2012
1. Creativity & Design in
Collaborative/Distributed
Environments
by Itamar Medeiros
2. Creativity & Design in
Collaborative/Distributed
Environments
Outline
The Formula for Creativity
Creativity Levels
The Creative Types and Their Creative Processes
Supporting Creative Processes
Creativity and Design in Collaborative /
Distributed Environments
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Introduction » Learning Objectives and Outline
3. Living in China since 2005
Medeiros, I., (2010), Shanghai Walking Tours: The Bund,
retrieved 25 October 2011 from http://www.flickr.com/photos/china-
designative/5061811354/in/photostream/
4. Living in China since 2005 with my wife, Fabiane
Medeiros, I., (2010), Shanghai Walking Tours: The Bund,
retrieved 25 October 2011 from http://www.flickr.com/photos/china-
designative/5061811354/in/photostream/
6. Local Coordinator for the Interaction Design Association (ixDA) in Shanghai
IxDA, (2010), Facilitating Local Gathering for the Interaction Design Association
(IxDA) in Shanghai in An evening of conversation about Design, Interaction, Work and
Life with Marc Rettig, retrieved 25 October 2011 from
http://www.ixda.org/local/event/25395
7. Chronicler of all things Design, Technology & Culture
Medeiros, I., (2006-2011), { design@tive } Thoughts on Design, Technology and Culture,
retrieved 18 September 2012 from http://designative.info
8. Chronicler of all things Design, Technology & Culture
Medeiros, I. (2010), Visual Communication in China: “You are here” in
{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011
from http://designative.info/2010/11/18/visual-communication-in-china-you-are-here/
9. Chronicler of all things Design, Technology & Culture
Medeiros, I. (2010), Chinglish: Toilet Seats in China are “for weak only” in
{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011 from
http://designative.info/2010/04/05/chinglish-toilet-seats-in-china-are-for-weak-only/
10. Introduction:
Collect / Create / Relate / Donate
Collect Create
i @
Learn from previous Explore, compose,
experiences and evaluate
possible solutions
Relate Donate
Consult with peers
and mentors
^ : Disseminating
results
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for
Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000),
114-138.
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Introduction » Collect / Create / Relate / Donate
11. The formula for Creativity
If we’re trying to create tools and/or services that
allow people to be creative, we must find out about
the way think and create.
Tognazzini, B. (2003), First Principles of Interaction Design, Ask Tog,
retrieved August 31st, 2011 from http://www.asktog.com/basics/firstPrinciples.html
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » The Formula for Creativity
12. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
13. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
14. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
15. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
16. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
17. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010
http://www.dubberly.com/articles/how-do-you-design.html
18. Clark Publishing. (2011), “Add Some Bunch to Your Playbook” retrieved on July 21st, 2011
http://www.gridironstrategies.com/articles.php?id=85
19. Creativity Levels
Let’s talk about creativity in three different levels:
Revolutionary
Impromptu
Evolutionary
Tognazzini, B. (2003), First Principles of Interaction Design, Ask Tog,
retrieved August 31st, 2011 from http://www.asktog.com/basics/firstPrinciples.html
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creativity Levels
20. Creativity Levels:
Revolutionary | 革新
Associated with great breakthroughs and paradigm-
shifting innovations, revolutionary events and a small
number of Nobel Prize candidates.
Kuhn, T. S., (1996), The Structure of Scientific Revolutions: 3rd Edition,
University of Chicago Press, Chicago
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creativity Levels » Revolutionary
21. Wikipedia, 2011, “Albert Eistein in Popular Culture”, retrieved on July 5th, 2011,
http://en.wikipedia.org/wiki/Albert_Einstein_in_popular_culture
22. Creativity Levels:
Impromptu | 即兴
Made or done without previous preparation: an
impromptu address to the unexpected crowds; suddenly
or hastily prepared, made, etc.: an impromptu dinner.
improvised; having the character of an improvisation.
Dictionary.com, (2011), “Impromptu”, retrieved July 5th, 2011
http://dictionary.reference.com/browse/impromptu
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creativity Levels » Impropmtu
23. Jazz in Photo, 2011, “John Coltrane in 65”, retrieved on July 5th, 2011,
http://jazzinphoto.wordpress.com/2009/03/12/john-coltrane-france-65-2/
24. Creativity Levels:
Evolutionary | 演化
Associated with useful evolutionary contributions
that refine and apply existing paradigms.
Basalla, G., (1988). The Evolution of Technology, Cambridge Univ. Press, UK.
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creativity Levels » Evolutionary
25. Wikipedia, 2011, “Thomas Edison”, retrieved on July 5th, 2011,
http://en.wikipedia.org/wiki/Thomas_edison
26. The Creative Types and
Their Creative Processes
Let’s talk about three different creative types:
Inspirational
Structural
Situational
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creative Types and Their Creative Processes
27. The Creative Types:
Inspirational | 灵感大师
Emphasis in the remarkable "Aha!" moments in which
a dramatic breakthrough magically appears
de Bono, E., (1998). Six Thinking Hats, Back Bay Books; 2 edition
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creative Types » Inspirational
28. Their Creative Processes:
Inspirational | 灵感大师
Promote techniques for brainstorming, free
association, lateral thinking and divergence.
de Bono, E., (1998). Six Thinking Hats, Back Bay Books; 2 edition
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Their Creative Processes » Inspirational
29. Getty Images, 2011, “Man wearing toga with an idea”, retrieved on July 5th, 2011,
http://www.gettyimages.com/detail/78463079/Comstock-Images
30. The Creative Types:
Structural | 规划专家
Understanding the Problem, Devising a Plan, Carrying
it out, Evaluate
Mayer, R. E ,(1992). Thinking, Problem Solving, Cognition: 2nd Edition,
W. H. Freeman, New York
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creative Types » Structural
31. Their Creative Processes:
Structural | 规划专家
Emphasizes on more orderly approaches. Stress the
importance of studying previous work and using
methodical techniques to explore the possible
solutions exhaustively.
Mayer, R. E ,(1992). Thinking, Problem Solving, Cognition: 2nd Edition,
W. H. Freeman, New York
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Their Creative Processes » Structural
32. HAAP Media Ltd (2011), “Prove it!”, retrieved July 5th, 2011,
http://www.sxc.hu/photo/475768
33. The Creative Types:
Situational | 传道先驱
Emphasizes the social and intellectual context as a
key part of the creative process, embedded in a
community of practice with changing standards.
Csikszentmihalyi, M., (1996), Creativity: Flow and the Psychology of Discovery and Invention,
HarperCollins, New York
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Creative Types » Situational
34. Their Creative Processes:
Situational | 传道先驱
Accessing previous work in the domain, consulting
with members of the field, and disseminating of
results to interested members of the field
Csikszentmihalyi, M., (1996), Creativity: Flow and the Psychology of Discovery and Invention,
HarperCollins, New York
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Their Creative Processes » Situational
35. Zardoya, C., 2011, “Social Network”, retrieved on May 9th, 2010,
http://www.flickr.com/photos/carloszardoya/5466335755/
36. Great breakthroughs and paradigm-
shifting innovations, revolutionary events Made or done without previous
and a small number of Nobel Prize preparation; improvised; having the Useful evolutionary contributions that
candidates. character of an improvisation. refine and apply existing paradigms.
REVOLUTIONARY | 革新 IMPROMPTU | 即兴 EVOLUTIONARY | 演化
37. Emphasis in the remarkable "Aha!" Emphasizes on more orderly
moments in which a dramatic approaches. Stress the importance Emphasizes the social and
breakthrough magically appears; of studying previous work and intellectual context as a key part
promote techniques for using methodical techniques to of the creative process, embedded
brainstorming, free association, explore the possible solutions in a community of practice with
lateral thinking and divergence. exhaustively. changing standards.
INSPIRATIONAL | 灵感大师 STRUCTURAL | 规划专家 SITUATIONAL | 传道先驱
38. Supporting Creative Processes
A Four-Phase Framework to assist the design of tools
that support creativity by professor Ben Shneiderman,
University of Maryland
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for
Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March
2000), 114-138.
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Supporting Creative Processes
39. • Thinking by free
association
• Searching/brows
ing through
• Exploring solutions
digital libraries
• Composing
• Visualizing
artifacts
Data/Processes
• Reviewing versions
COLLECT CREATE
(收集) (创造)
DONATE RELATE
(传播) (沟通)
• Disseminating • Consulting with
results Peers
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for
Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March
2000), 114-138.
40. Creativity Supporting Businesses:
Products
Getty Images., 2011, “Shopping cart's speed creates rainbow motion blur in supermarket aisle”,
retrieved 25 September 2012 from http://www.gettyimages.com/detail/photo/shopping-carts-
speed-creates-rainbow-motion-blur-in-royalty-free-image/125142380
41. Supporting Creative Processes:
Create | 创造
Explore, compose, and evaluate possible solutions
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Supporting Creative Processes » Create
50. Autodesk, Inc. (2012), Creating Your First iOS App,
retrieved 25 September 2012 from
http://www.instructables.com/id/Creating-your-first-iOS-app/
51. Supporting Creative Processes:
Relate | 沟通
Consult with peers and mentors at early, middle, and
late stages
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Supporting Creative Processes » Relate
52. Crampton, T., 2010, “Infographic of Social Media Equivalents in China”,
retrieved 25 September 2012 from
http://www.thomascrampton.com/china/social-media-china/
55. Automattic Inc, (2011), Online survey software - conduct your
customer surveys and polls with Polldaddy, retrieved 25 September
2012 from http://polldaddy.com/
56. ConceptShare, Inc. (2011), Online Collaboration Software for Creative
Teams | ConceptShare, retrieved 25 September 2012 from
http://www.conceptshare.com/
58. Supporting Creative Processes:
Donate | 传播
Disseminate the results and contribute to the
libraries
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Collect » Supporting Creative Processes » Donate
60. Creative Commons .org (2012), Creative Commons, retrieved
25 September 2012 from http://creativecommons.org/
61. Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/
62. • Thinking by free
association
• Searching/brows
ing through
• Exploring solutions
digital libraries
• Composing
• Visualizing
artifacts
Data/Processes
• Reviewing versions
COLLECT CREATE
(收集) (创造)
DONATE RELATE
(传播) (沟通)
• Disseminating • Consulting with
results Peers
Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for
Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March
2000), 114-138.
63. Creativity Supporting Businesses:
Organizations
Getty Images., 2011, “Two men shaking hands on world map, patterned paved area”,
retrieved 25 September 2012 from http://www.gettyimages.com/detail/photo/two-men-shaking-
hands-on-world-map-high-res-stock-photography/925001-116
64. Medeiros, I. (2012),Collaborative vs. Distributed Design in Distinction Award in MA Design Practice,
retrieved 25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-
practice/
Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/
65. Medeiros, I. (2012), Managing Multiple Perspectives in Distinction Award in MA Design Practice, retrieved
25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-practice/
Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved
25 September 2012 from http://www.autodeskplm360.com/discover/
66. Medeiros, I. (2012), Managing Task Interdependencies in Distinction Award in MA Design Practice,
retrieved 25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-
practice/
67. Our Creative Processes
Let’s stop for a minute and ask ourselves:
How creative our customers wish to be?
What kind of creative process our products are
supporting?
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Relate » Our Creative Processes
68. Our Creative Processes:
Exercise
Let’s try to map your current product / service
characteristics into these 4 (four) areas:
1. How does it allow your customers to learn from
other customers’ previous experiences?
2. How does it allow your customers to explore,
compose and evaluate solutions to their problems?
3. How does it allow your customers to relate their
experiences with that of other customers?
4. How does it allow your customers to contribute
with something valueable to other customers?
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Create » Our Creative Processes » Exercise
69. COLLECT (收集) CREATE (创造)
Learn from previous works stored in libraries Explore, compose, and evaluate possible solutions
Disseminate the results and contribute to the libraries Consult with peers and mentors at early, middle, and late stages
DONATE (传播) RELATE (沟通)
70. Our Organizational Structures
Let’s stop for a minute and ask ourselves:
What are the challenges and opportunities to
enhancing our current organizations’ creative
processes?
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Relate » Our Organizational Structures
71. Our Organizational Structures:
Exercise
Let’s try to map your organization structure into
these 2 (two) perspectives:
1. What aspects of your operations could benefit for
better Managing Task Interdependencies?
2. What aspects of your operations require
Establishing Common Grounds and
Negotiation Mechanisms
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Create » Our Organizational Structures » Exercise
72. DISTRIBUTED DESIGN COLLABORATIVE DESIGN
Managing Task Interpendencies Managing Multiple Perspectives
Coordinating Processes Establishing Common Grounds and Negotiation Mechanisms
73. Donate:
Disseminating Results
Why don’t you share (if you can) the aspects of your
product / service / organizational structure you’re not
happy with:
1. What aspects would you change?
2. How would that improve it to make it more
“creative”?
Itamar Medeiros
http://designative.info/
itamar.medeiros@designative.info
You can find this talk at: http://wp.me/p6F0o-2k9
{ Creativity & Design in Collaborative/Distributed Environments }
You are at: Donate » Disseminating Results