Highlights from our Business Briefing on Packaging. In this presentation, our Chief Visionary Officer Mikal Hallstrup shares some key insights into how smart packaging can boost both brands and bottom lines.
7. Beyond packaging
Designit Business Briefing
The world is
full of crappy
stuff...
Packaging is no exception and design is a great way of fixing it!
August 2013
8. Beyond packaging
Designit Business Briefing
How to open a milk carton properly? A persistent challenge!
Source: www.youtube.com/watch?v=OJQ9JmRoMq8
15. Beyond packaging
Designit Business Briefing
Sustainable or just looking green?
Source: hellomaterialsblog.files.wordpress.com/2012/05/enkeveggbig.jpg
23. Beyond packaging
Designit Business Briefing
Packaging is becoming a
major touch point in a world
of digital stuff
Source: www.cartype.com/pics/8045/full/mini_box_4.jpg
24. Beyond packaging
Designit Business Briefing
Source: www.helpineedhelp.com/#/ and http://www.save-a-lot.dk
Differents approaches to packaging
35. Beyond packaging
Designit Business Briefing
Rethink
Challenge Solution
Source: Designit
Rethink! Don’t let deadlines and specifications be your only inspiration!
53. Beyond packaging
Designit Business Briefing
Protect
Inform
Marketing
Security
Authenticate
Convenience
Handling
Stacking
Display
Brand
alignment
Shelf impact
Unboxing
Reclosing
Dispensing
Portion control
Serving
Reuse
Reduce
Recycle
Material
Rank from 1 to 5 and evaluate
3
1
1
5
Source: Designit and freevector.com
Check your performance
54. Beyond packaging
Designit Business Briefing
Always remember,
packaging is not
about boxing
but unboxing!
Thanks!
Source: cheezburger.com/4542397440Source: thehandheldblog.com
Mikal Hallstrup
Chief Visionary Officer
mikal.hallstrup@designit.com