Talk given at Google Firestarters event in London on July 15th 2014.

1. Connected
How we sell,
live & support
a connected life
Knowledge
designswarm.com

2. CEO of Tinker London
2007-2010
Good Night Lamp
2012-
designswarm
2011-

5. I am an
object.
A measurable
entity.

6. I use
energy
water
food
I willingly generate
social media posts
location
calls/texts

7. I use
Energy (British Gas / Hive)
water (Thames Water)
food (Nectar / Visa)
I willingly generate
social media posts (Tw/Fb)
Location (iPhone, CCTV, Uber)
calls/texts (Vodafone)

8. Consumer
privacy
myopia.
Death of Privacy , A Michael Froomkin, 2000

9. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders

10. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders

11. I don’t know
my own data.

14. The ubiquitous
Fear of Theft.

15. I use
energy > spend less
water > spend less
food > diet better, spend less
I willingly generate
Location > put me in touch with
emergency services

16. I use
energy > theft
water > theft
food > advertise
I willingly generate
Location > theft

17. Data will be
stigma.

21. What to do?

22. Be clear about what is going on
& who has access to what.

23. Build standard communication
strategies

24. Decide where your responsibility
to a user lies.
Advertising
Product development
Retail
After care service
Maintenance
Data provision
Data storage
Data protection

25. Engage in opt-in behaviours
with connected products
until behaviours and culture
changes.

26. Give people an opportunity to
make money with you.
Amazon & eBay let me make
money from my old stuff.
Can Google help me make money
from my data?

27. Thank
alex@designswarm.com
@iotwatch
@designswarm
You