1. Main Partners: Ourcamden
Funders: Camden Council
Place: Camden
Main Partners: Ourcamden
Funders: Camden Council
Place: Camden
Community building; social enterprise
Community building; social enterprise
50+ project
50+ project
Support people to live well for longer
Support people to live well for longer

2. Problem: We have an ageing population, we
have creaking statutory services, we want to
support people to stay well for longer… but we
also have less money.

3. Click on the icon below to insert one or
more images showing the project…
(of people, objects and places)
Add text below to summarise the starting
concept and strategy, how did the
project develop? what were some of the
key outputs and outcomes?
We need a new offer, that opens up Camden to
older people, that offers stuff that people want
(to buy) and that will ultimately become self
financing.

6. How we did it: market engagement
• Outlined the challenge in a Market Position
Statement –
• Desire for an aspirational offer
• Council as an investor £300k over 3 years
• Focused on outcomes and behaviours
• Can’t look like a Council service
• Talked to providers, not once, but several times
• Got providers to talk to older people
• Asked if it was possible – reconsidered the challenge
• Met providers 1-1 – focus on finances, partnerships
and scalability

7. How we did it: procurement
• Questioned established ways of doing things
• No one disqualified based on size / experience
• No specification
• No price / quality trade off
• 3 step process
• Submit a business plan (focus on social impact
and sustainability)
• Presentation to older people about the offer
• Presentation to officers about working in
partnership
• 7 bids received – lots of innovation, different models,
focus on outcomes. Less good at developing a
sustainable offer… except for one

9. Being a member will
mean……….
• Deals with Camden Businesses to make it cheaper to shop,
go out and look after yourself
• Access to a full Calendar of Events- a third included in the
price of membership- creating experiences to remember and
friendships forever
• Access to Practical Services for help around the home and
garden
• A range of opportunities to learn new skills & hear new ideas
in the KnowHow Shop
• Access to our online platform with more offers, our own
dating service and a whole load more.
www.ourcamden.org

10. • Focus on impact
• Design collaboration into the process
• If you want to achieve something ambitious,
behave ambitiously
• But, lots still to learn. How will people want
to engage and how will we take this to
scale? How can we show impact without
intruding? How can we utilise the Council’s
skills and networks, without becoming
“servicy”?

11. Richard Elphick – Market Development Officer
Richard.elphick@camden.gov.uk
020 7974 8545