1. Getting the Most
from Print
Cate Indiano
DesktopMedia

2. One of the most expensive
communications channels
since when did printing become the most
expensive and least cost effective channel
available to our organizations?
how can we strategize with this channel if we’re
committed to certain demographics to save
money?
No matter what, content is king = relevance

3. Save money, be relevant
• the pdf/x standard and the jdf
• on demand print, HP or distribute & print
• versioning/conditional text: InDesign
• variable data (xmpie & conditional processing)
• digital magazine (woodwing)

4. What are we printing?

5. • What do we know about PDF?
• What’s the /x standard
• Why should we bother?
• What’s a JDF?

6. demo
• Acrobat Professional 9
• The swiss army knife of all
applications!

7. OnDemand
• “Just in Time” Publishing
• http://magcloud.com/
• scribd
• Distribute & Print
• http://www.kinkos.com

8. Versioning
• What do we mean by a version?
• InDesign
• Layers?
• Conditional Text

9. enter variables/
versioning
what is variable data publishing?

10. options
• mail merge with MSWORD
• data merge with InDesign CS4
• conditional processing with
XMPie’s uDirect

11. Conditional Processing
• Demo, XMPie

12. Transactional
• The one piece of mail most
people will not throw away?

13. interactive PDF
extend the life of your print by repurposing your
content to a PDF
post to scribd, slideshare, whitepaper portals
make sure you link within your PDF’s
add navigation with hyperlinks, bookmarks,
javascripting
add media with video, audio, flash widgets

14. Newsweek
“I don't think you're going to find
newsstands at airports or anywhere
else in 10 years because print is
really on its last legs.” — Porter Bibb

15. Interactive Magazine
• The ePub standard
• WoodWing!

16. marketing technologies consulting and
training
cate certified technical trainer, adobe certified
instructor
brosseau the marketing technology training
certificate
indiano
author, InDesign@Work, wbe, member astd
317.955.9300
cate@dm-corp.com
www.desktopmedia-corp.com
www.desktopmedia-training.com
linkedin: www.linkedin.com/in/cateindiano
delicious: marketing technology bookmarks
skype: desktopmedia
twitter: desktopmedia
network: card.ly/cate_indiano