Power Point Presentation

1. Case Study Fem Care Pharma Year 2001

5. Sample Media Coverage

6. Publication: Economic Times-Brand Equity Date: 2 May 2001 Edition: Mumbai Page: 3

7. Publication: Business Standard Date: 17 September 2001 Edition: Mumbai Page: 9

8. Fem Women Achiever’s Show A unique Annual fashion event featuring 35 celebrity women achievers from every walk of life Celebration of women’s achievements by a brand closely linked with Indian women Organized by Fem Care Pharma in aid of Cancer Patients Aid Association Designs by Shaina NC, Directed by Hemant Trivedi

9. Publication: Bombay Times Date: 17 April 2001 Edition: Mumbai Page: 1

10. Publication: India Today Date: 7 May 2001 Edition: All India Page: 62

12. Aftermath

13. Aftermath With consistent PR since 2001 by 2007/8 the Company was approached for merger And eventually

14. Aftermath Dabur India Ltd acquired 72% stake of Fem Care pharma in 2008 Dabur India Ltd bought 72% stake of Fem Care Pharma for Rs 203 crore in an all-cash deal. Dabur made this deal to enter skin-care market in India. Dabur has bought Fem Care's Pharma and beauty care brands. “ Anand Burman, Chairman of Dabur India said acquisition of Fem Care Pharma is in line with the company strategy to aggressively expand its scale of operations and strengthen its presence in FMCG space. This transaction would give Dabur an entry into high-growth skin care market with an established brand name Fem.”