Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.

1. Social Media 101
Power Prospecting for the New Age Professional
Dev Basu, January 24 2013
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2. This seminar is for
you if you want more:
• Targeted Leads
• Brand Awareness
• Community Engagement
• First Mover Advantages
• And More Sales. Period.

3. Conversations
+
Networking
+
What is Relationships
Social Media?

4. Social Media
is going from THIS to ...

5. Conversation
s
Which is 2 Way, Open, and Honest

6. Why Should I Care?

7. o 91% say consumer reviews are the #1 aid to buying decisions -
JC Williams Group
o 87% trust a friend’s recommendation over critic’s review -
Marketing Sherpa
o 3 times more likely to trust peer opinions over advertising for
purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group & Tactica Interactive
Communications.
Reason # 1

8. Social media sites are the fastest-growing category on
the web, doubling their traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends,
April 2008. 17,000 respondents from 29 countries, *using
internet at least every other day
* Slide courtesy of Tactica Interactive Communications.
Reason # 1

9. o 40% of Canadian internet users have visited a community or social
networking site
o 22% of Canadians over 60
o 50% of Internet users under 30
o 25% of users 25-29 do so daily
o 43% English speaking Canadians and
24% of French speaking Canadians visit these sites
Canada Online, The Internet, Media and Emerging Technologies
Courtesy: Tactica Interactive Communications
Reason # 2

10. • Younger users (under 45) and women use these sites for
socializing
• Older users use these sites to obtain and share
information ($$$$)
• Youth (12-17) use these sites for entertainment
Courtesy: Tactica Interactive Communications
Reason # 3

11. So Engaging with Canadian
Social Media Users
Can Mean...
Going From Getting Introduced To...

12. Converting Prospects into Customers

13. Great! So Where Do I
Start?
• Blogging
• Twitter
• Facebook
• Youtube
• Integration and Tracking
And More Sales. Period.

14. Blogging

15. o A Blog is a Website with Regular Entries or News Articles
o DO Blog About Your Local Neighbourhood
o DO Maintain Consistency in Your Posting Schedule
o DO Cross Promote Your Blog with Other Channels
o DO Respond to Comments
o DO Schedule Time to Blog. The #1 Failure is Lack of
Time.
Blogging

16. Blogging

17. o Writer’s Block Occurs to Everyone! Here are some Ideas:
o What to Ask Your Car Mechanic Before Hiring Them .
o 10 Ways To Save Money by Using a Chartered Accountant.
o How to Choose a Good Mover.
o 5 Totally New Ways of Sprucing up Your Interior Design.
o How to Get 50% Off Your Next Oil Change.
o The Latest and Greatest in Aromatic Massage Oils.
o 10 DIY Carpentry Tips You Can Use Today.
o 15 Factors That Affect Your Car Insurance Quote.
o How to Become a Certified Hair Stylist in 6 Months.
o Ten Mistakes to Avoid When Hiring a Plumber.
o Key Takeaway: Write About The Questions You Receive the Most.
Blogging

18. •Micro Blogging Platform
• @ Replies
• Tweets/Retweets
•140 Character Messages
(SMS)
•2nd Fastest Growing Social
Network
• Track Local Users
• Monitor Conversations
• Engage Prospects
• Close on the Opportunity.
Twitter

22. o Tweet Beep – Get Automatically Notified When
You’re Tweeted.
o Tweet Deck – A Twitter Client to Make Tweeting
More Efficient.
o Twellow.com – A Twitter Directory of Local Twitter
o TweetMeme – Helps Your Tweets Spread Virally.
o TweetPic – Upload Pictures from Your Cell Phone to
Twitter
o Search.Twitter.Com – Search Any Keyword in Real
Time
Twitter

23. FaceBook

24. o Fastest growing social
network in Canada and the
world
(200 million members)
o Powerful tools to engage
and understand your
audience:
o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls
o Slide Courtesy: Tactica Interactive
Commuications

25. o Facebook Profiles
o Strictly for You – Not your Brand
o Connect with Close Friends
o Not as Effective for Prospecting
o Facebook Fan Pages
o All about your brand
o Events, Open Houses
o Photos, Videos and More.
o Facebook Groups
o Fan Pages Lite Edition
o Face Book Advertising

26. o Your own homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o Writing on your wall
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Friends see your page
updates in their newsfeed

28. o Location
o Age
o Sex
o Keywords (appear in your
users profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages

29. o Setup A Fan Page and Invite Close Friends and Clients.
o Join Local Community Groups and Engage in Conversations.
o Use Demographic Targeted Facebook Ads.
o Eg: Target Males and Females Aged 27-35, in Toronto, who went to
the University of Toronto, and are currently employed at Microsoft
o Bulk Message Fans and Group Databases
o Private Message Special Groups of Clients
o Publicise your Facebook URL or Fan Page URL on Your Blog,
Business Card, or
Facebook

30. Youtube

31. Youtube Channels

32. o Video sharing sites let you
upload videos and share
them with people.
o Perfect For:
o Video FAQs
o 360 Degree Virtual Tours
o Customer Testimonials
o Team Introductions
o 60 Second Property Listings
Youtube

33. o Drive Traffic Back to Your Site
o Pre-sell Your Prospects
o Startup Costs are LOW. All You
Need is a Webcam or Digital
Camera.
o Videos are more easily digestable
than text or images.
o Learn how to setup your own
channel in our CHEAT SHEET.
Youtube

34. Integrated Marketing

35. This Leads To a Better Customer is a great tool
Customer Service. social media
to connect with customers and find out what’s
Experience bothering them!
And Helps Convert Prospects into Customers

36. The most important part of social media is the social part. It’s all about the people
People Shop Similarities
But Buy The
Differences

37. Thank you
Reach Me At – dev@poweredbysearch.com